7 c's for effective

communication
 PRESENTED BY:

Aqsa Fiaz Abdul Rauf

Maryam Zulfiqar Maaz Munawar
Rimsha Akram Mohsin Jatoii
Manahil salam Ghazanfar Ababas
 Communication skill
 The word communication is derived
from the Latin term ‘communism’ which
means common. Communication means
sharing of ideas.
 Effective Communication is defined as
the ability to convey information to
another effectively and efficiently.
Completeness
 Answer all questions asked

 Give something extra when desirable Completeness

 Message should include reader’s wants or needs

 Check 5Ws and any other essentials Who, What,

Where, When & Why

 The message must be complete.

 It should convey all the facts required by
the audience.
 Conciseness
 Eliminate wordy expressions

 Include only relevant facts & information Conciseness

 Avoid unnecessary repetition

 Organize the message logically

How To achieve the conciseness ?

Avoid wordy expression.

Include only relevant material.
Avoid unnecessary repetition.
Consideration
Consideration implies “stepping into the shoes of others”.
Consideration means preparing every message with the message
.receivers in mind; Try to put yourself in their place
o Focus on ‘You’ instead of ‘I’ & ‘We’

o Show reader benefit or interest in reader.

o Your Message should convey truth

o Emphasize the positive & pleasant facts

o Always avoid that has not been done so far

o Apply Integrity & ethics

Clarity implies emphasizing on a specific message or goal
at a time. Clarity demands simple and easy use of words
and sentences.
 Check accuracy of facts, figures and words.
 Use the right level of language.
 Proper punctuation makes the writing clear.
Concreteness
Concrete communication implies being particular, exact and
clear rather than vague and general. It means message should
be specific instead of general.

 Use action verbs

 Use Specific facts & figures

 Don’t use irrelevant information

 Avoid words like few, quick, soon etc.

 The message should be specific instead of general

 Correctness

o Use the right level of language.

o Check the accuracy of figures, facts and words.
o Maintain acceptable writing mechanics
o If the communication is correct, it boosts up the
confidence level.
o Correct message has greater impact on the audience
:COURTESY
Courtesy means polite, kind, judicious and convincing.
Courtesy in message implies the message should show the
sender’s expression as well as should respect the receiver.
The sender of the message should be sincerely polit.
 Answer your mail promptly.
 Use expressions that show respect.
 Be appreciative and sincerely.
Effects of good Communication 5

1. Increased Confidence
2. Better Efficiency
3. Employee Engagement
4. Great Working Environment
5. Stronger Management
Effects of bad Communication 5

1.Low Productivity
2. Conflict
3. Damaged Morale
4. Stress
5. Increased Turnover
Conclusion
In my conclusion, communication is not
just words it is a mixture of tone and body
language. You can effectively utilize your voice
tone and body language to convey your message
across. It is often advised to establish eye to eye
contact wherever possible rather than other
forms of indirect communication.