THE POWER OF MEDIA

AND INFORMATION
 OBJECTIVES
• EXPLAIN THE OPPORTUNITIES PROVIDED BY THE INTERNET TO
EMPOWER PEOPLE;
• DISCUSS THE EFFECTS OF THE INTERNET AS A POPULARIZING
AGENT;
• CITE PERSONAL EXPERIENCES ON THE EFFECTS OF THE POWER
OF MEDIA AND INFORMATION
• PROMOTE A LOCAL TOURIST DESTINATION, HOBBY OR
BUSINESS THROUGH SOCIAL MEDIA
 PRETEST!
•WRITE T IF THE STATEMENT IS
TRUE; OTHERWISE, WRITE F.
• A CITIZEN JOURNALIST MUST BE EQUIPPED WITH HIGH-END
CAMERAS TO TELL NEWS.
• ONLINE SELLING STARTED DURING THE PANDEMIC.
• PEOPLE BECOME EFFECTIVE AGENTS IN PROMOTING TOURISM
THROUGH SOCIAL MEDIA.
• BEING A WATCHDOG IS ONE OF THE ROLES OF MEDIA IN A
DEMOCRATIC COUNTRY
• E-COMMERCE CAN BE SEEN EVEN IN FACEBOOK.
• CITIZEN JOURNALISM INVOLVES THE GATHERING AND
REPORTING OF NEWS BY PEOPLE WHO ARE TRAINED AS
PROFESSIONAL JOURNALISTS
• CITIZEN JOURNALISTS HAVE THE ADVANTAGE OF
CAPTURING NEWS WHERE IT HAPPENS AND AS IT HAPPENS.
• SOCIAL MEDIA HAS NOTHING TO DO WITH TOURISM.
• E-COMMERCE REFERS TO PRODUCTS BEING
SOLD THROUGH THE INTERNET.
• COMMUNITY PROBLEMS AND COMPLAINTS ARE
NORMAL CONTENT OF CITIZEN JOURNALISTS’
REPORTS.
 “With great
power comes
great
responsibility.”
 YOU GOT THE POWER
• OVER THE CENTURIES, MEDIA AND INFORMATION HAS EMPOWERED
PEOPLE TO IMPROVE THEMSELVES AND CREATE AN IMPACT FOR THEIR
SOCIETIES. WITH THE ADVANCEMENT OF TECHNOLOGY, WE HAVE
PRACTICALLY BECOME “SUPER HUMANS” IN THE LIGHT OF MEDIA AND
INFORMATION. SO, WHAT ARE THESE SPECIAL POWERS THAT WE GET
THROUGH MEDIA? CONSIDER THE DRAWINGS BELOW AS YOUR VISUAL
REPRESENTATION OF “SUPER MIL”. LIST DOWN THE POWER THAT
HE/SHE POSSESSES. TAKE NOTE, WE ARE NOT TALKING FICTION HERE,
SO MAKE SURE THAT THE POWERS YOU LIST ARE ROOTED TO REALITY.
 HOW POWERFUL ARE YOU
THEN? HOW MUCH POWER DO
MEDIA AND INFORMATION
HAVE IN THE SOCIETY?
USE SOCIAL MEDIA AS…
• KEEP COMPANY
• SHARE NEW EXPERIENCES TO FRIENDS AND
FOLLOWERS
• HAVE FUN!
• MEET NEW PEOPLE
• STAY IN TOUCH WITH FRIENDS
AFFECTED BY MEDIA:
•FAMILIES
•SCHOOLS
•RELIGIONS
•GOVERNMENT
 OPPORTUNITIES GIVEN BY
MEDIA
•OPENED DOORS FOR PEOPLE IN
THE DIFFERENT SOCIETIES TO
PARTICIPATE IN WHAT MCLUHAN
CALLED “GLOBAL VILLAGE”
IN ECONOMY
•BPO – BUSINESS PROCESS
OUTSOURCING
- APPROXIMATELY 900
THOUSAND FILIPINOS WORKERS WERE
EMPLOYED IN BPO COMPANIES IN 2013
 IN POLITICS
• MASS MEDIA COVERED THE FIRST SONA OF
PRESIDENT DUTERTE LAST JUNE 30, 2016. THE
MILLENNIALS OR YOUNGER GENERATION
EXCHANGED COMMENTS AND PARTICIPATED
DISCUSSIONS OVER THE INTERNET MAKING THE
SAID SONA MORE INTERACTIVE THAN PREVIOUS
ONE.
 WHAT’S NEW?
•WHAT’S ON A
WALL?
 QUESTIONS
• IN YOUR OPINION, WHY DO SOME PEOPLE
DRAW ON WALLS?
• WHAT COULD BE THEIR MOTIVATION IN
DOING SO, AND MOST IMPORTANTLY, WHAT
IS THE IMPACT OF THESE GRAFFITI TO THE
VIEWING PUBLIC?
 CITIZEN JOURNALISM
• THE GATHERING AND REPORTING OF NEWS BY PEOPLE WHO ARE
NOT TRAINED AS PROFESSIONAL JOURNALISTS (HERMANS,
VERGEER AND D'HAENENS, 2009.)
• THE ACT IN WHICH A CITIZEN, OR GROUP OF CITIZENS PLAY AN
ACTIVE ROLE IN THE PROCESS OF COLLECTING, REPORTING,
ANALYZING AND DISSEMINATING NEWS AND INFORMATION
WITH THE INTENTION OF PROVIDING INDEPENDENT, RELIABLE,
ACCURATE, WIDE-RANGING AND RELEVANT INFORMATION
• AN ALTERNATIVE AND ACTIVIST FORM OF NEWS GATHERING AND REPORTING
THAT FUNCTIONS OUTSIDE MAINSTREAM MEDIA INSTITUTIONS, OFTEN AS A
RESPONSE TO SHORTCOMINGS IN THE PROFESSIONAL JOURNALISTIC FIELD,
WHICH USES SIMILAR JOURNALISTIC PRACTICES BUT IS DRIVEN BY DIFFERENT
OBJECTIVES AND IDEALS AND RELIES ON ALTERNATIVE SOURCES OF LEGITIMACY
THAN TRADITIONAL OR MAINSTREAM JOURNALISM (LIEVROUW, 2013).
• THE INSTANCE WHEN THE PEOPLE, OTHERWISE KNOWN AS THE AUDIENCE,
EMPLOY THE PRESS TOOLS THEY HAVE IN THEIR POSSESSION TO INFORM ONE
ANOTHER. (ROSEN, 2008)
 ACTIVITY
• LET US SET INTO PHILIPPINE CONTEXT THE POWER OF
CITIZEN JOURNALISM. GATHER THREE DIFFERENT NEWS
ITEMS POSTED BY FILIPINO CITIZEN JOURNALISTS FROM
SOCIAL MEDIA PLATFORMS THAT WENT VIRAL AND WERE
BROADCAST IN ANY OF THE MAJOR PHILIPPINE
NETWORKS. IF POSSIBLE, INCLUDE A SCREENSHOT AS AN
EVIDENCE. FOLLOW THIS FORMAT:
 PERFORMANCE TASK!
• WHAT DO YOU CONSIDER AS YOUR HOMETOWN?
PROMOTE YOUR HOMETOWN AS A TOURIST
ATTRACTION. USE THE BEST PICTURE YOU CAN
ACCESS (EITHER FROM YOUR PERSONAL
COLLECTION OR FROM OTHER ONLINE SOURCES)
AND EXPLAIN WHY THIS DESERVES TO BE VISITED.
HERE IS A SAMPLE FORMAT.