Marketing

Management
Group 2
Aratrika Basu (2022-2105-0001-0016)
Ashi Sharma (2022-2206-0001-0023)
AshishKumar Rathod (2022-1612-0001-0004)
Ashutosh Rana (2022-2206-0001-0026)
Ayushi Jain (2022-1307-0001-0012)
Bhairavi Gaikwad (2022-1612-0001-0008)
Bishnu Khatri (2022-1409-0001-0002)
 History
® McCain Foods is a global frozen food company that was founded in Canada in 1957
and has since expanded operations to over 115 countries.
® The company is a major producer of French fries and other frozen foods and has also
entered the retail market.
® McCain Foods India was established in 1998 and has since expanded its
manufacturing facilities across the country.
® The company is focused on introducing new products, investing in sustainability, and
working closely with Indian farmers to maintain a strong presence in both the food
service and retail sectors of India.
 Business Model Canvas
Key Partners Key Activities Value Proposition Customer Customer Segment
1. Suppliers 1. Research & 1. Quality Relationship 1. Restaurants
2. Retailers Development 2. Convenience 1. Customer Support 2. food service
3. Distributers 2. Manufacturing 3. Variety 2. Brand Loyalty companies
3. Marketing 4. Nutrition 3. retail customers
4. Distribution 5. taste
5. Customer Services

Key Resources Channels

1. Financial 1. Direct
2. Human 2. Indirect
3. Physical
4. Intellectual
Cost Structure: Revenue Streams
1. Manufacturing & Production costs 1. Sale of frozen food products
2. Marketing & advertising expenses
3. Supply chain costs
4. Research & Development Costs
5. Overhead Expenses
 01
About us
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here if you need it
 McCain Products

Nuggets Wedges

Patty Smiles

French Fries Samosa

Shotz & Bites

 Product Mix
French Fries Nuggets Smiles
Masala Fries Veggie Nuggets Salted
[200g,420g,750g,1.25kg] [325g] [175g,415g,750g,1.25kg]
Salted Fries Chili Cheesy Nuggets Tangy Tomato
[175g,400g] [250g,400g]
Pudina Chatka
Herb & Garlic
[375g]
[175g,400g]

Hot & Tangy

[175g,400g]

Hot & Spicy

[375g]
 Product Mix
Patty
Aloo Tikki Mini Samosa
[160g,420g,760g] Cheese corn
[240g]
Veggie Burger Patty
[200g,420g,700g] Cheese pizza
[240g]

Shotz & Bites Wedges

Chili Garlic Potato Bites
Super Wedges
[200g,420g,700g]
[360g]
Potato Cheesy Shotz
[250g,450g]
 Product Size & Price
McCain French Fries McCain Smiles McCain Bites
McCain Patty
Size Price
Size Price Size Price 175g ₹ 35.00 Size Price
200g ₹ 45.00 160g ₹ 45.00 415g ₹ 107.00 200g ₹ 30.00
750g ₹ 165.00 400g ₹ 95.00 750g ₹ 185.00 420g ₹ 110.00
1.25kg ₹ 270.00
1.25kg ₹ 260.00 760g ₹ 165.00 700g ₹ 175.00

McCain Nuggets McCain Mini McCain Potato Wedges

Size Price Samosa
Size Price Size Price
250g ₹ 135.00
240g ₹ 145.00 175g ₹ 35.00
500g ₹ 240.00 400g ₹ 115.00
Unique Selling Proposition

According to McCain, what makes their

product stand out is:
® Quality Ingredients
® Convenience
® Variety
® Commitment to Sustainability
Competitor Analysis
 How is McCain Better?
Quality Innovation
 high-quality frozen food
products  Innovative frozen food products
 wide range of frozen and technologies.
potatoes, appetizers, and  Diverse product portfolio
other frozen foods  Options to cater to different
 premium ingredients consumer preferences, dietary
 strict quality control restrictions, and culinary trends.
standards
 How is McCain Better?
Brand Recognition Sustainability
 strong presence in many  commitments to sustainability
countries around the  efforts to reduce their
world. environmental impact
 products are  improve supply chain
recognizable sustainability
 trusted by consumers  support sustainable farming
practices
 McCain Pricing on different Channels
McCain French Fries McCain Mini Samosa McCain Variety Pack McCain Veggie Fingers McCain Aloo Tikki 400 g
Regular Pack, 420g Cheese Corn 550 g 400 g

₹ 115 Bigbasket ₹ 135 Bigbasket ₹ 150 Bigbasket ₹ 155 Bigbasket ₹ 115 Bigbasket
₹ 110 blinkit ₹ 145 Blink it ---- ₹ 155 Blinkit ₹ 120 Blink it
₹ 166 Jiomart (750g) ₹ 115 JioMart ₹ 130 Jiomart ---- ₹ 98 Jiomart
₹ 151 Zepto ₹ 131 Zepto ₹ 165 Zepto ₹ 140 Zepto ₹ 115 Zepto
₹ 115 amazon.in ₹ 145 Amazon.in ₹ 112 amazon.in ₹ 155 amazon.in ₹ 90 amazon.in
₹ 100 Haridwarmart.com ₹ 110 Haridwarmart.com ₹ 135 Haridwarmart.com ₹ 105 Haridwarmart.com ₹ 92 Haridwarmart.com

₹ 103.50 Spencer’s ₹ 121.50 Spencer’s ₹ 150 Spencer’s Online ₹ 145 Spencer’s Online ₹ 103. Spencer’s Online
Online Online

₹ 100 Fetch n Buy ₹ 125 Fetch n Buy ₹ 145 Fetch n Buy ₹ 130 Fetch n Buy ₹ 110 Fetch n Buy

₹ 105 frogo + delivery ₹ 135 Frugivore ₹ 145 Pantymart.co.in ₹ 122 Satvacart.com ₹ 120 Swiggy instamart
 Pricing Strategy
Value Added Price
Pricing Bundle
It has kept its prices reasonable so Uses product bundle pricing as
that consumers can easily make a well, where products are bundled
purchase because of easy together and sold at prices lower
affordability. than the total of individual items.

Promotional Optional
Pricing Product Pricing
offers several incentives at periodic intervals like It offers a price for the base
extra-fill packs offering up to 20% or 30% extra product and separate prices for the
product and discounts on marked prices. accessories that come along with it
 Pricing Against Competitors

    Price

PRODUCT   MCAIN COMPETITORS

Frozen French Fries 400 gm/420 100 105 (ITC)

Frozen Potato Wedges 400 145 146 (ITC)

Frozen Veggie Nuggets 400 142 269 (Amul)

Frozen Aloo Tikki 400 108 75 (Amul)

Frozen Burger Patty 400 120 110(Amul)

Levels Of Channels

● Level 0: McCain do not engage in level 0 distribution channel, as they typically sell their products to
distributors, wholesalers, and retailers who then sell to the end consumers.

● Level 1: Distributors - McCain Foods India sells its frozen food products to distributors who then sell
the products to retailers
.
● Level 2: Retailers - The distributors sell the products to retailers such as supermarkets, hypermarkets,
and convenience stores, who then make the products available to consumers.

● Level 3: End Consumers - The final level of distribution channel involves the end consumers, who
purchase the products from the retailers.
 Marketing Practices
● Advertising: McCain Foods India may have used various forms of advertising, such as television commercials,
print ads, outdoor ads, and radio ads, to reach their target audience.

● In-store promotions: McCain Foods India may have used in-store promotions such as point-of-sale displays,
shelf-talkers, and free samples to encourage trial and increase sales.

● Social media marketing: McCain Foods India may have used social media platforms such as Facebook,
Instagram, and Twitter to engage with their customers and promote their products. They may have also
collaborated with social media influencers to reach a wider audience.

● Sponsorship: McCain Foods India may have sponsored various events and activities such as sports events, music
concerts, and food festivals to create brand awareness and increase visibility.

● Content marketing: McCain Foods India may have created and shared valuable content such as recipes, cooking
tips, and nutritional information to engage with their target audience and establish their brand as an authority in
the frozen food category.
Thank You!
Any Questions?