REAL-ESTATE

OBJECTIVE

On-board 10 projects for 1 year, equating to approximately $10

million of revenue.
 BUILDING BLOCKS
Products

Blockchain Deed Securing

Tokenization

3D Marketing Material

Channels

Direct Contact using partner / investor Connections

KEY DECISION POINTS

Sr no. KDP

1 Target Group Dynamics

2 Product Proposition

3 Marketing & Engagement (Not Relevant)

4 Production

5 Marketplace
TG DYNAMICS
 TG DYNAMICS
Who is our TG? Needs of our TG?

Property Dealers/Owner, Builders, Government Owned • Increase liquidity of asset.

Projects, Land Owners • Generate income via secondary sale

Age Group – 25+

Geography - World Wide

 TG DYNAMICS

How do we identify our TG?

Partner / Family Investor Connections

Buy data from Web 3.0 Events

Elite Club members list

PRODUCT PROPOSITION
OVERALL PRODUCT PROPOSITION

Liquidity solutions for private real estate assets

 PRODUCT PROPOSITION – UNIQUENESS

Sr No Products Uniqueness Relevance

 Increased Transparency
 Enhanced Security
1 Blockchain Deed Titling
 Tamper proof property title
 Increased Liquidity

 An additional fund raising channel for private investments.
 More customization and creativity in product structuring.
2 Tokenization
 Enhanced liquidity through secondary exchanges.
 Higher operational efficiencies and lower transaction costs.
These benefits are relevant because of
the increase in awareness amongst
people regarding web 3.0 and STOs
(Security Token Offerings) also since
they provide highly flexible capital
raising avenue with enhanced
operational efficiency and lower costs.

 Higher Conversion Rate

 Cost and Time Effective Solution
3 3D Marketing Material  High Quality Immersive Visualization & Control over smaller
Detail
 BKPPL helps you sell a Lifestyle, not just product
 PRICE
Average Software
Client's cost to
Assets One time Fees Licenses RealTo Total Attorney Fees Marketing & Issuers Total
Assets (CR) No Fractions sell fractions Attorney Fees Broker Dealer Attorney
Fractions (LACKS) Monthly Fees Revenue (CR) In Lacks Advertising Cost
or raise funds
(CR) (Lacks)

>15 INR 15 60 INR 7.5 INR 1.5 INR 0.26 1.70%

INR 5,00,000 INR 5.0 1.50% 0.33%   3.53%

15-25 INR 20 80 INR 15.0 INR 2.0 INR 0.39 1.95%  

INR 5,00,000 INR 5.0 1.50% 0.25% 3.70%

25.1-50 INR 38 150 INR 37.5 INR 5.6 INR 1.05 2.80%
INR 5,00,000 INR 5.0 2.00% 0.13% 2% 6.78%

50.1-75 INR 63 250 INR 71.9 INR 9.4 INR 1.84 2.95%
INR 5,00,000 INR 5.0 2.00% 0.08% 2% 6.88%

75.1-100 INR 88 350 INR 131.3 INR 17.5 INR 3.41 3.90% INR
10,00,000 INR 10.0 2.00% 0.11% 3% 8.16%

<100.1 INR 100 400 INR 200.0 INR 35.0 INR 6.20 6.20% INR
10,00,000 INR 10.0 2.50% 0.10% 3% 10.95%
STRATEGY
 STRATEGY
Target Group - Property Dealers/Owner, Builders, Government Owned Projects, Land

Owners

Targeting

Partner / Family Investor Connections

 Positioning - Liquidity Solutions For Real Estate Assets

 USP OF OUR PRODUCTS

First mover advantage – No such product exist in the market current. The only company doing this is

our partner REALTO

Enhanced security

End to End Solutions

 FEAR OF UNKNOWN

Blockchain Smart-Contract

Source: MarketResearch.com
WHY BLOCKCHAIN IS MORE SECURE?
 IMPLEMENTATION PATH
Steps Task Person Responsibility

Start getting in-touch with our

Step 1 Niharika / Shiladitya
partners/investors

Getting references from them about

Step 2 Team
property/ land owners and builders

Research on the client and personalize our

Step 3 Akash / Nisarg
portfolio.

Meeting with the client regarding the

Step 4 Niraj / Arijit
solution.

Once project is finalized, finalize the set

Step 5 Team
of deliverables and scope of work
 MIS
Person of Last date of
Sr No. Name Actionable Remark
Contact engagement
 SUMMARY
Target Group - Property Dealers/Owner, Builders, Government Owned Projects, Land Owners

 Product Proposition - Liquidity solutions for private real estate assets

Products
Blockchain Deed Titling
Tokenization
3D Marketing Material

USP of Product
First mover advantage
Enhanced security
End to End Solutions
THANK YOU