IMAGING AND DESIGN

FOR THE ONLINE

ENVIRONMENT
Prepared by: Mr. Teodoro R.
EMPOWERMENT TECHNOLOGIES Llanes II
 I CAN

 I can evaluate existing websites and online resources

based on the principles of layout, graphic, and visual
message design.
 I can use image manipulation techniques on existing
images to change or enhance their current state to
communicate a message for a specific purpose.

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 WHAT IS AN IMAGE?

An Image is a
representation of
the external form of
a person or thing in
art.

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 WHAT IS AN IMAGE?

Images may be 2-dimensional, such as

a photograph or screen display, or 3-
dimensional, such as a statue or
hologram. They may be captured by
optical devices – such as cameras,
mirrors, lenses, telescopes,
microscopes, etc. and natural objects
and phenomena, such as the human eye
or water.
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 GRAPHICS:

Graphics – are visual

images or designs on
some surface, such as a
wall, canvas, screen,
paper, or stone to inform,
illustrate, or entertain

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 EXAMPLES OF GRAPHICS:

 Photographs  Drawings

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 EXAMPLES OF GRAPHICS:

 Line Art  Graphs

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 EXAMPLES OF GRAPHICS:

 Typography  Numbers

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 EXAMPLES OF GRAPHICS:

 Symbols  Geometric Designs

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 EXAMPLES OF GRAPHICS:

 Computer
 Maps
Graphics

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 EXAMPLES OF GRAPHICS:

 Engineering drawings, or other images

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1
IMAGE FORMAT
Different types of image format on
the computer.
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 ONLINE IMAGE FILE FORMAT

1. Joint Photographic Experts Group (JPEG) – does not

support transparency and animation (.jpeg or jpg)

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 ONLINE IMAGE FILE FORMAT

2. Graphics Interchange Format (GIF) – supports

transparency and animation (.gif)

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 ONLINE IMAGE FILE FORMAT

3. Portable Networks Graphics (PNG) – supports

transparency but not in animation (.png)

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2
LAYOUT
Definition and Principles of Layout &
Graphics.
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 LAYOUT

Layout – is part of
graphic design that
deals in the
arrangement of
visual elements on a
page.

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 BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:

1. Balance. The visual

weight of objects,
texture, colors, and
space is evenly
distributed on the
screen.

dm | DesignMantic 18
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 BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:

2. Emphasis. An area
in the design that may
appear different in size,
texture, shape or color
to attract the viewer’s
attention.

dm | DesignMantic 19
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 BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:

3. Movement.
Visual elements
guide the viewer’s
eyes around the
screen.

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 BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:

4. Pattern. Builds
course. It builds
familiarity and
organizes design
for trouble-free
viewing.

dm | DesignMantic 21
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 BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:

5. Repetition. makes
design aware. It brings
consistency and flow to
the design.

dm | DesignMantic 22
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 BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:

6. Proportion.
Conveys stability. It
involves scaling of
various elements to
create a coherent
design.

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 BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:

7. Harmony. Brings
elements closer. It
utilizes familiar
traits of design
elements and puts
them into focus.

dm | DesignMantic 24
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 BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:

8. Contrast. Addresses
conflict. It highlights
the difference and puts
an emphasis to what is
important

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 BASIC PRINCIPLES OF GRAPHICS AND LAYOUT:

9. Variety.  Reaps
attention. It adds flavor
to the design, making
it more interesting and
engaging.

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3
INFOGRAPHICS
Let’s start with the first set of slides

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 INFOGRAPHICS

Infographics – Information
graphics or infographics are
used to represent
information, statistical data,
or knowledge in a graphical
manner usually done in a
creative way to attract the
viewer’s attention.
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 5 PRINCIPLES IN MAKING AN EFFECTIVE
INFOGRAPHIC DESIGN:

1. Be Unique
2. Make It Simple
3. Be Creative and
Bold
4. Less is More
5. The Importance of
Getting it Across
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 INFOGRAPHIC EXAMPLE

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 INFOGRAPHIC EXAMPLE

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 INFOGRAPHIC EXAMPLE

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 INFOGRAPHIC VIDEO

Infographic Video –
is a visual
representation of data
and knowledge in the
form of an
online video.

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 INFOGRAPHIC VIDEO EXAMPLE

https://goo.gl/srcHyh 34
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 INFOGRAPHIC VIDEO EXAMPLE

https://goo.gl/ 35
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4
IMAGE PRINCIPLES,
TECNIQUES & HOSTING
Image manipulation techniques,
principles and hosting sites.
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 3 IMAGE MANIPULATION PRINCIPLES

1. Choose the right file

format. Try to make a real-
life photograph into GIF to
see the difference between
PNG, GIF, and JPEG.
Knowing the purpose is the
key to finding out the best
file format.
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 3 IMAGE MANIPULATION PRINCIPLES

2. Choose the right image

size. A camera with 12
megapixels constitutes to a
bigger image size.
Monitors have a resolution
limit, so even if you have a
million megapixels, it will
not display everything.
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 3 IMAGE MANIPULATION PRINCIPLES

3. Caption it. Remember to

put a caption on images
whenever possible. If it is
not related to the web page,
then remove it.

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 9 IMAGE MANIPULATION TECHNIQUES

1. Cropping. Cutting
parts away to remove
distracting or irrelevant
elements.

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 9 IMAGE MANIPULATION TECHNIQUES

2. Color Balance.
The ambience and
the tone of light of
the picture (ex.
Warm or cool light)

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 9 IMAGE MANIPULATION TECHNIQUES

3. Brightness and
Contrast. One of the
most basic techniques in
image editing, making
the image darker or
lighter.

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 9 IMAGE MANIPULATION TECHNIQUES

4. Compression and
Resizing. The higher
the quality and the
larger the photo is, the
bigger the file size of
the picture is.

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 9 IMAGE MANIPULATION TECHNIQUES

5. Filters. Making the

image look sketched,
grainy, classic black and
white or even let it have
neon colors. This gives
your image a twist from
its original look.

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 9 IMAGE MANIPULATION TECHNIQUES

6. Cloning. Copying or duplicating a part of an image.

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 9 IMAGE MANIPULATION TECHNIQUES

7. Changing the
Background. Adding
background to make
your image stand out.

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 9 IMAGE MANIPULATION TECHNIQUES

8. Removing the
Color. Removing
certain colors in your
image or desaturating
the color of the
image.

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 9 IMAGE MANIPULATION TECHNIQUES

9. Combining Text,
Graphics and Image.
Adding multiple
elements in your layout.

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 IMAGE HOSTING WEBSITES:

 Google+ Photos  Amazon Prime Photos

 Flickr  DropBox
 Smugmug  Chevereto
 Imgur  Imageshack
 500px
 Photobucket

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 ▰ 1. Information and Communication
Technology Effects in Philippines
▰ 2. Online Safety, Security, Ethics and
Etiquette
▰ 3. Microsoft Office (Word, PowerPoint,
Excel)
▰ 4. Creative Commons Rights / Copyright
Law
▰ 5. Google Tools
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