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Find events, invite friends, have fun and get rewards

The Investment Opportunity


Welcome to PartyFinder.

A new company that brings together clubs, venues, events and customers to
set up the right party at the right time.

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partyfinder
PartyFinder
Lea24, an experienced software developer in Poland, has
developed PartyFinder.

The app and website are built to give clubs, venues and
customers a way to interact and communicate in more
detail than existing ticket or social media services.

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partyfinder
Management & Development Team

Rafał Adamski Łukasz Śliwa Bartosz Obermüller

Certified Project Manager and KAIZEN Strategic partnership advisor. Nicolaus Copernicus University
Trainer. Rafał has been involved in management Experienced networker and startup graduate. For over 20 years, Bartosz has been
processes for developer. Deep knowledge related to designing and
several years. Privately, he is fascinated by the startup industry. creating business software. He has
Japanese language delivered hundreds of IT projects, applications,
and culture as well as Cherry Blossom Country portals and
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partyfinder martial arts. websites. Main designer of the system
The business is seeking to raise
€2,500,000 for a 15% equity
stake.

This will be in a newly formed company dedicated to


developing PartyFinder.

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partyfinder
The Global Events Industry Market size was valued at $886.99
Billion in 2020 and is projected to reach $2,194.40 Billion by
2028, growing at a CAGR of 13.48% from 2021 to 2028. 2022 research by
Verified Market Research.

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partyfinder
Verified Market Research from 2022 puts annual growth in the global events market at
13.48% CAGR reaching $2,194 Billion by 2028.

Strong growth predicted in the sector over the next five years.

Recovery continues post COVID but clubs, events and venues still need assistance
to grow the customer base.

The platform has been developed and tested. 300 clubs in Poland have expressed
firm interest in joining the platform.

The development of a community of users and venues/events will build long-term


sustainability into the business.

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partyfinder
Events revenue in specific countries and growth.

Revenue in billion USD


United Kingdom Germany France Italy Spain

2.5 Getting attendees has not been


easy. Sixty-two percent of
2 marketers cited creating
demand for an event as the
1.5 biggest challenge in 2022.

1 Given the tight economic


situation, event costs and
0.5 budgets will be in prime focus in
2023.
0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Forbes Jan 2023

The market for events is recovering and growing post-COVID.

Users are looking for easier options to find exactly the entertainment or venue that suits
their needs.

The market has a gap for an events and venue specific app which delivers improved
marketing and new customer generation for venues. It will also provide users a new way to
find the right place for their night. 8
partyfinder
Total Spend on Nightlife, Events and Entertaining.
Significant opportunities for growth.

$320bn
$780bn $420bn

$48bn $17bn

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partyfinder
Problem to solve
Venue/Event Customer

XX Rebuilding customer base after COVID is costly. X


X Finding the right venue or new club is time-consuming.

XX Customers are habit-forming, going to the same venues and events. X


X Getting the right information quickly is not easy.

XX Marketing budgets can be limited. X


X The market is fragmented with no single information source.

XX Cost of living impacts discretionary spending. X


X Existing social media does not lend its self to specialised interests.

XX No clarity on the customer base. X


X No easy way to organise or book a venue.

Sharing the event does not guarantee attendees. The ticketing system in
XX Unable to predict future sales for events. X
X PartyFinder solves this problem.

XX Marketing budgets can be limited. X


X Venues can be expensive to hire.

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partyfinder
Solutions
Venue/Event Customer

XX PartyFinder gives a ready-made targeted customer base. X


X Speeds up the search for new entertainment options.

XX New customers are easier to reach. X


X All the required information is in one place.

XX Cheaper and more targeted marketing. X


X Easy to compare different options.

XX Able to target both local and interested groups. X


X Specialised platform tailored to events and venues.

XX Complete visibility of the customer base allows better insight. X


X Booking and ticketing are available through the app.

Sharing the event with friends, they can book places directly rather than a
XX The ticketing option clarifies ongoing sales for specific events. X
X non-commital may attend on social media.

XX Makes the available marketing spend more effective. X


X Able to organise informal events without having to hire a venue.

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partyfinder
Traction
The technology that PartyFinder is built on is
bespoke. Developed in-house to be scalable Registered Users User Survey
without incurring high costs, the profitability can
be quickly increased by accessing new markets.
300 venues in Poland. 01 02 1000 users completed
online survey.

The price point for all customers is attractive


compared to competitors. With an industry-
leading focussed app, customers achieve
outstanding value for money.

Building the community of venues and events


and allowing users to build their community will MVP Promotion
allow the most cost-effective marketing in the
sector.
€200,000 spend to
develop the platform.
03 04 Website and promotion
live in Poland.

Average fee New features


More targeted than 05 06 Add on gamification and
monetisation options
regular social media
available.
gives greater results.
Test Market Rollout Users Year 1 Full Launch

Target Users
Poland

Spain

Italy 35k

France
2.2m
0 20000 40000 60000 80000 100000120000
2.3m
Users
3m
Direct Competition
Meetup is a social media platform for hosting and organizing Meetup was founded in June 2002. Meetup
in-person and virtual activities, gatherings, and events for has 49 million members, compared to 2.45
people and communities of similar interests. billion users on Facebook. However, Meetup
shares the same global reach and is available
in over 190 countries.

Feverup is a website and app promoting events and offering a The company for founded in 2014 as a data-
ticketing service. led events promotion service. It claims to
reach 12m individual users per week.
Going. is a polish company occupying a similar space to A web and app-based service offering arrange
PartyFinder. of events and ticketing.

Eventbrite is an American event management and ticketing Eventbrite was formed in 2006 and was the
website. The service allows users to browse, create, and first major company in the sector in the US
promote local events. market. The service allows users to browse,
create, and promote local events. The service
charges a fee to event organizers in exchange
for online ticketing services unless the event is
free.
Indirect Competition
The Roadmap

2021
300 interested venues secured
2020 2021
Market research carried out 1000 potential user survey carried out

2019 2020 2021


PartyFinder idea was born Development of platform Testing and refinement of platform
The Future Roadmap

2023 Q2 2023 Q3
Market Testing in 4 Secure funding for 2024 Q2
designated countries full launch Launch in additional markets

2023 Q1 2023 Q2 2023 Q4


Secure seed Funding Refine marketing Full launch in 4
European countries
Marketing Plan

Brand Awareness Social Media Community Users

Develop a trusted and Targeted advertising Build communities to Validate and ensure
recognised brand and promotion across invite more users to the customer acquisition
identity. multiple platforms. service. costs are met.

Collaborate with Building content, Engage with specific Focus on retention and
venues and events. engagement and interest groups. building the customer
marketing funnels. base.
Develop a community Build friends networks
both of B2B’s and Market-specific events and venue groups. A sustainable customer
users. via paid promotions. base will attract the
venues and events.
Pricing Table + Descriptions Slides

Standard Premium VIP USER

€99/Month € 199/Month € 299/Month € 2/Month


Free Setup Free Setup Free Setup Free Setup

1200 character event description 3000 character event description and


500 character event description and Links to existing social media
and 1500 venue description. 3000 venue description.
750 venue description. accounts

Email Support Email and Telephone Support Email and Telephone Support Invite friends

10 available tags. 25 available tags. 60 available tags. Early notification of new events

Limited user statistics Limited user statistics Full user statistics Improved rewards

19
@your company
Use of Funds –Market Validation
Phase 1 Use of Funds
Salaries
5%
Administrative
7%

Sales and Marketing


88%

Sales and Marketing Administrative Salaries


Key Assumptions – Market Validation
  Poland Spain Italy France UK Germany US

Initial Acquisitions 100 125 150 150 0 0 0


New Acquisitions per month 15% 15% 15% 15% 0% 0% 0%
% PartySpot TotalNumber              
Start 60% 60% 60% 60% 0% 0% 0%
Standard 30% 30% 30% 30% 0% 0% 0%
Premium 10% 10% 10% 10% 0% 0% 0%
               

Maximum Number 1,000 1500 1800 2000 0 0 0


Churn Monthly 5% 5% 5% 5% 5% 5% 5%
               
Users              

Initial Acquisition 20,000 100,000 100,000 100,000 - - -


New Acquired per month 10% 10% 10% 10% 0% 0% 0%

% Subscribed 10% 10% 10% 10% 0% 0% 0%

Max Users 100,000 150,000 150,000 150,000 - - -


Churn 5% 5% 5% 5% 5% 5% 5%
Price € 2 2 2 2 2 2 2
Projections – Market Validation

Year 1 Year 2 Year 3 Year 4 Year 5


Revenue 906,464 4,138,384 9,232,327 11,982,841 11,996,400
Sales & Marketing 2,471,359 1,525,445 1,825,167 1,783,400 1,794,735
Administrative 186,000 345,644 647,331 812,652 837,772
Development 16,500 221,529 488,196 648,743 668,946
Salaries 128,913 152,853 195,484 275,236 428,953
Net Income -1,938,307 1,535,689 4,887,661 6,820,856 6,661,434
Use of Funds – Full Launch
General and Administrative
Development & Maintenance 1%
0%

Total Months Until


Positive Cash Flow: 29
Use of Initial Funds:
Sales and Marketing €41,808,514.80
General and Administrative €286,000.00
Development & Maintenance €40,500.00
Equipment €10,000.00
Salaries €169,576.45
Total €42,314,591.25

Sales and Marketing


99%
Key Assumptions - Full Launch
 Business User Poland Spain Italy France UK Germany US

Initial Acquisitions 100 150 180 200 250 280 300


New Acquisitions per month 15% 15% 15% 15% 15% 15% 15%
% PartySpot TotalNumber              
Start 60% 60% 60% 60% 60% 60% 60%
Standard 30% 30% 30% 30% 30% 30% 30%
Premium 10% 10% 10% 10% 10% 10% 10%
               

Maximum Number 1,000 1500 1800 2000 2500 2800 3000


Churn Monthly 5% 5% 5% 5% 5% 5% 5%
               
Individual Users              
Initial Acquisition 20,000 1,500,000 1,800,000 2,000,000 2,500,000 2,800,000 3,000,000
New Acquired per month 10% 10% 10% 10% 10% 10% 10%

% Subscribed 10% 10% 10% 10% 10% 10% 10%


Max Users 2,000,000 3,500,000 3,800,000 4,000,000 4,500,000 4,800,000 5,000,000
Churn 5% 5% 5% 5% 5% 5% 5%
Price € 2 2 2 2 2 2 2
Projections – Full Development

Year 1 Year 2 Year 3 Year 4 Year 5


Revenue 4,526,877 34,960,474 61,972,572 80,197,812 86,091,396
Sales & Marketing 41,808515 69,489,994 57,608,462 36,257,456 38,145,072
Administrative 286,000 1,884,499 3,363,453 4,431,115 4,886,052
Development 40,500 1,760,384 3,204,318 4,267,206 4,717,226
Salaries 169,576 317,350 459,491 552,444 720,021
Net Income -37,777,713 -38,491,751 -2,2663,152 34,689,592 37,623,025
Website: https://partyfinder.pl/

Telephone: +48 56 888 09 90

Email: biuro@partyfinder.pl

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