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LESSON 2: COMMUNICATION

FOR JOURNALIST:
WRITING A LEAD
WHAT IS LEAD?
- A Lead is an opening paragraph, that
gives the audience the most important
information of the news story in concise.
OTHER TYPES OF LEAD
• Include question lead
• Quotation lead
• Funny lead
• Anecdotal lead
• Descripted lead
WHATEVER TYPE OF LEAD YOU DECIDE TO
USE, REMEMBER TO:
1.Emphasize the most details;
2.Be specific and concise; and
3.Use active verbs as much as possible
HOW TO WRITE A LEAD SENTENCE
OR PARAGRAPH:
1. Determine your book
2. Be clear and succinct
3. Write in the active voice
4. Address the reader as “you.”
5. If you’re stuck, find a relevant stat
HOW NOT TO WRITE A LEAD
SENTENCE?
1. Don’t make your readers work too hard.
2. Don’t try to include too much.
3. Don’t start sentences with “there is” or “there are”
constructions.
4. Don’t be cliché.
5. Don’t have any errors.
The End.

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