Export of

Escorts Tractors
in the world
especially Africa
Farming mechanism in Africa
• Continent of Opportunities.
• Growth of medium-sized farms.
• Many countries doing well on the economic front
• A few countries have an average of 0.2 tractors
as compared to the world average of 19.7 per
thousand hectares.
• Lower agricultural yield has pushed focus
towards mechanization
 More than 60 percent of the population of sub-Saharan Africa is
smallholder farmers
Potential About 23 percent of sub-Saharan Africa’s GDP comes from
agriculture.
Need of more than just Africa has large amounts of untapped agricultural land that could
tractors be used to increase production.

The region holds about half of the world’s fertile and as-yet-
unused land.

The World Bank projects that agriculture and agribusiness in

Africa will grow to be a US$1 trillion industry in Africa by 2030.

African consumer spending is projected to reach US$1.4 trillion

by 2020, and to double in a decade.

Small African farms engaged in agribusiness greatly outnumber

the large players.
Agriculture in Africa
 ‘Building brands' instead of just
'sell products' in the African
market.

Supply Chain including after sales

services.

Significant variation in

Expansion agricultural development and

policy.

in Africa Joint ventures with African

companies.

Requiring farmers to put down

10-30%, depending on machinery.

Studies show that when

communities buy into these
investments together, they look
after each other and ensure
nobody defaults on payments.
 •Strengthen the research and development investment, in
order to develop more cost efficient technologies.

•Escorts can offer a range of small tractors with a lower

Cost horsepower that can be made available at affordable costs.
Reduction •Focusing on production of two wheeled tractors as they are
lightweight, easy to operate and maintain and relatively
inexpensive
•Reduce cost of transportation of products.

•Reduction of purchased materials cost

•Reduction of purchasing cost by concurrent engineering

with cooperative manufacturers
•Optimal location of production base by considering
distribution cost
 • Signing MoUs with government on agricultural
development
Increase • Entering into PPP
institutional • Showcase agricultural products in events that advertise
sales the product to government officials of African nations
like East Africa Agri Business Exhibition.
• Leverage the focus of African Governments on
Agriculture.

• With increasing sales of Tractors Escorts should also

focus on material handling and construction equipment,
railway equipment and auto components.
 Incorporating conservation farming technologies like no-till
seeding and weed control.

Escorts can partner with platforms like Hello tractors which

Increasing rent tractors to smallholders for a limited period of time
Retail sales They should collaborate with instituions that would provide
low interest financing schemes to customers for their
products.

Advertising events to expand their reach.

“Escorts held a roadshow from January 31 to February 8,

starting from Dar-Es-Salaam and ending in Hanang, a
district about 700km away. During this show, the tractor
was taken to village clusters in the country’s interior.”