Name:- Gourav Kumar Subject: Principles and Practices of Management

Bharti Airtel Limited

IndustryTelecommunicationsFounded(7 July 1995)Founder(s)Sunil Bharti Mittal Headquarters New Delhi, India Area served South Asian & African countries and the Channel Islands
Services Mobile Network Wireless fixed line 2G,3G High speed broadband IPTV DTH

AIRTEL

BHARTI AIRTEL, usually referred to simply as "AIRTEL", is an Indian telecommunications company that operates in 19 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. AIRTEL is the fifth largest telecom operator in the world with over 190 million subscribers as of September 30, 2010. Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. It has a 29.00% market share of the GSM mobile service in India.

SWOT Analysis Bharti Airtel

Strengths

Bharti Airtel has more than 190 million subscribers as of September 30, 2010. It is the largest cellular provider in India, and also supplies broadband and telephone services . Other stakeholders in Bharti Airtel include SonyEricsson, Nokia - and Sing Tel, with whom they hold a strategic alliance. The company has covered the entire Indian nation with its network.

Weaknesses

An often cited original weakness is that when the business was started by Sunil Bharti Mittal over 15 years ago, the business has little knowledge and experience of how a cellular telephone system actually worked. Until recently Airtel did not own its own towers, which was a particular strength of some of its competitors such as Hutchison Essar. The fact that the Airtel has not pulled off a deal with South Africa's MTN could signal the lack of any real emerging market investment opportunity for the business.

Opportunities

* The company possesses a customized version of the Google search engine which will enhance broadband services to customers. The tie-up with Google can only enhance the Airtel brand, and also provides advertising opportunities in Indian for Google. * Global telecommunications and new technology brands see Airtel as a key strategic player in the Indian market. * Bharti Airtel is embarking on another joint venture with Vodafone Essar and Idea Cellular to create a new independent tower company called Indus Towers. This new business will control more than 60% of India's network towers. IPTV is another potential new service that could underpin the company's long-term strategy.

Threats

* Airtel and Vodafone seem to be having an on/off relationship. Vodafone which owned a 5.6% stake in the Airtel business sold it back to Airtel. * Bharti Airtel could also be the target for the takeover vision of other global telecommunications players that wish to move into the Indian market

2.Your boss offers you a promotion to a position in a location that your family does not like. Make the necessary assumptions and then state how and what you would decide keeping in mind the decision making steps.

Decision making

Specify objective Identification of the problem Search for alternative Evaluation of alternative Choice of alternative Action Result