- The document discusses Bisleri mineral water's marketing strategies and product offerings.
- It highlights how Bisleri introduced a smaller and more affordable 500ml bottle, which helped them gain widespread popularity and capture a large market share in India.
- The document also promotes some of Bisleri's other beverages like club soda, limonata, and offers on purchasing bundles of their mineral water and soft drinks.
- The document discusses Bisleri mineral water's marketing strategies and product offerings.
- It highlights how Bisleri introduced a smaller and more affordable 500ml bottle, which helped them gain widespread popularity and capture a large market share in India.
- The document also promotes some of Bisleri's other beverages like club soda, limonata, and offers on purchasing bundles of their mineral water and soft drinks.
- The document discusses Bisleri mineral water's marketing strategies and product offerings.
- It highlights how Bisleri introduced a smaller and more affordable 500ml bottle, which helped them gain widespread popularity and capture a large market share in India.
- The document also promotes some of Bisleri's other beverages like club soda, limonata, and offers on purchasing bundles of their mineral water and soft drinks.
- I N T E G R AT E D M A R K E T I N G C O M M U N I C AT I O N Advertisement Appeals ??..... It also introduced a small 500 ml bottle priced at just Rs 5. The idea became a success and Bisleri was successful in reaching the masses. It reduced the price and solved the issue of portability. The company achieved 400 per cent growth and capture. I n I n d ia , w e d o n ’t a s k f o r b o ttl e o f w a te r, w e sa y “ B h ai y a Bi s le r i D e n a” a n d w e th i nk th a t’s b e a u tif u l . A soda with Extra Power With an effervescent spirit, it lights up the taste. Bisleri Club Soda is a perfect partner for cocktails and making it the ideal house party companion and a perfect go-to beverage for your picnics. S h a r e s om e d o s e o f m e e th a s w i th y o u r lo v e d o n e , ,, Be c a u s e s h a r in g is c a r in g . W h e th e r it is th e sc o r c h in g s u m m e r a f te r n o o n s w h e n t he s u n is n 't ta k in g a c h il l p ill a n d b u r n i ng y o ur se nse s f r o m i n s id e o u t. w e h a v e go t j u s t th e r ig h t th in g to r e f r e s h y o u . A u ni q u e b le n d of l im e an d a h i nt o f m i n t - L im o n a ta is a t r a d iti o na l f r e s h - l im e s o d a w i th a n a d d ed tw is t o f m in t. I t tr i p s y o u w it h it s ta ng a n d d u n k s y o u s tr a ig h t in to a p o o l o f c h i ll. Ta k e a s ip a n d s t im u l at e y o u r se n se s w ith th a t p a r a d is e- lik e f e e lin g! Tr y to c h i ll th e A p r il S c o r c h in g s u m m e r w ith Bis le r i. Pa r ty o n y ou r m i n d ? Br i ng h o m e b i s le r i , m in e r a l w a t er, B is l er i Fo n z o & B is le r i So d a w it h a n ex c l us iv e O ff e r. H e r o is to f r e e d o m f r o m th e i m p u r e w ith o n e b ot tle o f p u r e g o o d n e s s . H ap p y Re p u b lic D a y Fr o m I nd ia k a O r ig in a l w a te r.