• Refers to building, creating, and maintaining

websites
• Includes many types of web content creation
• Ranges from developing a simple static page
of plain text to complex web-based internet
applications
Planning Phase
• Objectives of business
• Understanding target audience
• Formulation of team
• In-house vs Outsourcing
• Choosing domain name
• Web hosting
DESIGNING PHASE
● Writing specification
sheets
● Visual Design
● Content Design
● User interface and
experience
Testing Phase
• To ensure that website works as intended and
downloads quickly
• Concept of staging server
Marketing Phase
• Product concept
• Understanding customer base
• Providing good site service
Promotion Phase
• Collection of marketing tactics, actions, and
techniques that drive traffic to your website
• Benefits of promotion
Ways of promotions
• Search engine
• Reciprocal linking
• Guest blogging
• Signature branding
LAUNCH PHASE
● Hard or soft launch
● Capitalising on the
audience
● Focus to draw
visitors
Maintenance Phase
• Act of regularly checking your website for issues and
mistakes and keeping it updated and relevant
• Important to companies in order to engage and retain
customers