Non-store Retail Formats

Electronic Retailing

Catalog and Direct Mail

Direct Selling

Television Home Shopping

Vending Machines
Types of Nonstore Retailers
 Airport retailing
• Airport retailing is getting a makeover with the
fast pace of airport development in the country
and an upswing in the number of fliers.
• New airport terminals, such as the T3 in New
Delhi, have given a shot in the arm to retailers
looking for plush spaces and to footfalls largely as
more people opt for air travel.
• The target audience is (easily) available and the
24/7 mode of retailing takes into account the
convenience of the customer, giving him the
liberty of shopping at unusual hours.
  E-tailing
• An e-tailer is a retailer that primarily uses
the internet as a medium for customers to shop
for the goods or services provided.
• E-tailers who take part in pure play–type
business have the opportunity to turn higher
profit margins, due in part to the fact that many
of the overhead expenses associated with a
physical retail space, such as labour, retail space,
and inventory, can be significantly alleviated
 Omni-channel Retailing
• Omni-channel experience is a multi-channel approach to
marketing, selling, and serving customers in a way that
creates an integrated and cohesive customer experience
no matter how or where a customer reaches out.
• At its core, omni-channel is defined as a multi-channel
sales approach that provides the customer with an
integrated customer experience. The customer can be
shopping online from a desktop or mobile device, or by
telephone, or in a bricks and mortar store and the
experience would be seamless.
 Integrating the stakeholders
• Product
• Marketing
• Sales
• Customer Support
• Customer Success
 Case in point:
• Disney
• Disney gets omni-channel experience right, down to the
smallest details.
• It starts with your initial experience on the entertainment
giant’s beautiful, mobile-responsive website. Even its
trip-planning website works well on mobile -- that alone
is something you don’t see happening very often.
• Once you’ve booked a trip, you can use the My Disney
Experience tool to plan your entire trip, from where you’ll
dine to securing your Fast Pass. In the park, you can use
your mobile app to locate the attractions you want to
see, as well as view the estimated wait time for each of
them.
• The imaginative company takes it one step
further, though, with the release of its Magic
Band program. This tool acts as a hotel room
key, photo storage device for any pictures
taken of you with Disney characters, and a food
ordering tool. Plus, it even has Fast Pass
integration to keep your vacation moving.
• That’s a truly omni-channel experience, and it’s
a privilege to see Disney leading the way.