Visual

Information
and Media
Media and Information Literacy
 OBJECTIVES

Comprehend how Evaluate the Produce and

Describe the
visual information reliability and evaluate a
different
and media are validity of visual creative visual-
dimensions of
formally and and information based presentation
visual
informally media and their using design
information and
produced sources using principle and
media.
organized, and selection criteria. elements.
disseminated.
Hello there!
I'm Rain, and I'll be sharing with you
my beautiful ideas. Follow me at
@reallygreatsite to learn more.

3
• What type of media is
presented?
• What are the purposes
of this visual media?

• What design elements

are present in the given
visual media?
4
 Visual
Information
and Media
 is the artistic or
creative
representation or
Visual interpretation
of an idea, concept,
Information
or emotion using
different media
 1. Visual media and
information

materials, programs, applications, and the like

that teachers and students use to formulate new
information to aid learning through the use,
analysis, evaluation, and production of visual
images.
 2. Types of visual media

photography, video, screenshots, infographics,

data visualization (charts and graphs), comic
strips/cartoons, memes, visual notetaking, etc.
 3. Formally and informally produced
visual media

visual media produced by formal organizations

such as schools, government, and established
media/publishing outfits are considered formally
produced. Other visual media are considered
informally produced.
 4. Purpose of visual information

the primary purpose of visual information is to

gain attention, create meaning, and facilitate
retention.
 5. Visual design elements

the building blocks or basic units in the

construction of a visual image.
 Design
Elements
 a. Line
describes a shape or outline. It can
create texture and can be thick or thin.
Lines may be actual, implied, vertical,
horizontal, diagonal, or contour.
 Vertical and
Horizontal Line
 b. Shape
usually a geometric area that stands out
from the space next to or around it, or
because of differences in value, color, or
texture. Shape may also be
organic.
A
B
S
T
R
A
C
T
 c. Value
the degree of light and dark in a design.
It is the contrast between
black and white and all the tones in
between.
 c. Value
Value can be used with color as
well as black and white. Contrast is the
extreme changes between values.
Value
 d. Texture
the way a surface feels or is perceived to
feel. Texture can be added to attract or
repel interest of a visual element.
 d. Texture
Visual texture is the illusion of the
surfaces peaks and valleys, resulting in a
feeling of smoothness or roughness in
objects.
Texture
 e. Color
– determined by its hue (name of color),
intensity (purity of the hue), and value
(lightness or darkness of hue). Color and
color combination can play a large
role in the design.
 e. Color
Color may be used for emphasis or to
elicit emotions from
viewers. Color may be warm, cool, or
neutral.
 e. Color
It plays a major role in our visual
perception, as it influences our reactions
of the world around us. It is therefore
important to create color palettes that
will evoke the appropriate audience
reactions.
 f. Form
a figure having volume and thickness.
An illusion of a 3-dimensional object
can be implied through the use of light
and shading. Form can be viewed
from many angles.
Visual Design
Principles
 a. Consistency
of margins, typeface, typestyle, and
colors is necessary, especially in slide
presentations or documents that are
more than one page.
Consistency
 b. Center of interest
an area that first attracts attention in a
composition. This area is more
important when compared to the other
objects or elements in a composition.
 b. Center of interest
This can be achieved by contrast of
values, more colors, and placement in
the format.
Center
of
Interest
 c. Balance
a feeling of visual equality in
shape, form, value, color, etc. Balance can
be symmetrical and evenly balanced, or
asymmetrical and unevenly balanced.
 c. Balance
Objects, values, colors, textures, shapes,
forms, etc. can be used in creating
balance in a composition.
 d. Harmony
brings together a composition
with similar units. For example, if your
composition is using wavy lines and
organic shapes, you should consistently
use these types of lines and not put in just
one geometric shape.
 e. Contrast
offers some change in value
creating a visual discord in a composition.
Contrast shows the difference between shapes
and can be used as a background to bring
objects out and forward in a design. It can
also be used to create an area of emphasis.
Contrast
f. Directional Movement
a visual flow through the composition. It can
be the suggestion of motion in a design as you
move from object to object by way of
placement and position.
f. Directional Movement
Directional movement can be created with a
value pattern. It is with the placement of dark
and light areas that you can move your
attention through the format.
g. Rhythm
a movement in which some
elements recur regularly. Like a dance, it will
have a flow of objects that will seem like the
beat of music.
h. Perspective
this is created through the
arrangement of objects in two-dimensional
space to look like what they appear in real
life. Perspective is a learned meaning of the
relationship between different objects seen
in space.
Movement and Perspective
 Activity 1
“
Evaluate the visual media by providing
the appropriate answer to each question
based on the given components.

48
 Activity 2
“
Based on the given picture, complete the
table by supplying the appropriate
description for the indicated visual
design principles.
51
Research facts and figures about an environmental
issue and with the information you have gathered,
create an infographic to show visually the facts and
figures about your chosen issue. Be sure to adhere to
the visual design principles in this lesson. Use the
criteria below as a
guide.
 Group
“

Activity
55
Research facts and figures about an
environmental issue and with the
information you have gathered, create an
“
infographic to show visually the facts and
figures about your chosen issue. Be sure
to adhere to the visual design principles in
this lesson. Use the criteria below as a
guide.
56
Write Your
Topic or Idea
On Social
Media
 123,456,789
40 Latest number of
acquired followers

Platform 1 30

85% engagement

20
3 out of 5
Platform 2 customers are pleased with
our social media presence
85% engagement
10

0 100%
Item 1 Item 2 Item 3 Item 4 Item 5
Platform 3 Response rate to inquiries
85% engagement on social media channels
 Description Personal Hobbies and
Characteristics
Present with ease and wow any Interests
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Buying Roles Goals Challenges

Name (Decision maker or influencer) • List here • List here
• List here • List here
Age:
• List here • List here
Location:
Occupation:
Level:
Buyer's Journey Needs Sources of Info
(Awareness, consideration, • List here • List here
Testimonials are short quotes from purchase, advocacy) • List here • List here
people who love your brand. • List here • List here
Add a Section
Header

61
Write Your Topic
or Idea on Social
Media
123,456,789
Elaborate on the featured statistic related to social media.
2 out 5
Elaborate on the featured statistic related to social media.

95%
Elaborate on the featured statistic related to social media.

123 million
Elaborate on the featured statistic related to social media.
Thank you!
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or call-to-action here.
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 Add a Social Media Timeline

Add a main point Add a main point Add a main point Add a main point

Briefly elaborate Briefly elaborate Briefly elaborate Briefly elaborate

on what you want on what you want on what you want on what you want
to discuss. to discuss. to discuss. to discuss.
 S W O T
Strengths Weaknesses Opportunities Threats
What are you doing Where do you need What are the What are the
well? What sets you to improve? blockers you're facing? blockers you're facing?
apart? What are your Are resources adequate? What are factors outside What are factors outside
good qualities? What do others do better of your control? of your control?
than you?
 50

Write Your Topic or

Idea on Social Media
40

Elaborate on what you want to discuss. 30

20

10

0
Item 1 Item 2 Item 3 Item 4 Item 5
Icons
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Page

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in your presentation.
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Elements
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in your presentation.
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