Audio

Information and
Media
Media and Information Literacy
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 How did you find the experience
of watching something without
audio?

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 AUDIO MEDIA
It may refer to analog tape
cassettes and digital CDs as well
as to computer files containing
audio in any number of digital
format.
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Types and
Categories of
Audio
Information
 Radio Broadcast
• live or recorded audio sent
through radio waves to reach
a wide audience

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Music
• vocal and/or instrumental sounds combined in
such a way as to produce beauty of form,
harmony, and expression of emotion.It is
composed and performed for many
purposes, ranging from aesthetic pleasure,
religious or ceremonial purposes, or as
an entertainment product
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Sound Recording
• recording of an interview,
meeting, or any sound from the
environment

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Sound Clips/ Effects
• any sound, other than music or
speech, artificially reproduced
to create an effect in a dramatic
presentation, as the sound of a
storm or a creaking door
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Audio Podcast
• a digital audio or video file or
recording, usually part of a
themed series, that can be
downloaded from a website to a
media player or computer
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Different Ways of
Storing Audio
Media
Tape
• magnetic tape on which sound
can be recorded

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Compact Disc
• plastic-fabricated, circular
medium for recording, storing,
and playing back audio, video,
and computer data
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USB Drive
• an external flash drive, small
enough to carry on a key ring,
that can be used with any
computer that has a USB port
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Memory Card
• (aka flash memory card or storage
card) is a small storage medium used
to store data such as text, pictures,
audio, and video, for use on small,
portable, or remote computing
devices PRESENTATION TITLE 15
Computer Hard Drive
• secondary storage devices for
storing audio files

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Internet/Cloud
• websites or file repositories for
retrieving audio files, and more
precisely the files are stored in
some data center full of servers
that is connected to the Internet
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Characteristics of
Sound
 Volume
a measure of the loudness or
intensity of a sound

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 Tone
a musical or vocal sound with
reference to its pitch, quality,
and strength

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 Pitch
the quality of a sound governed by
the rate of vibrations producing it;
the degree of highness or lowness of
a tone

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 Loudness
the characteristic of a sound that
is primarily a psycho-physiological
correlate of amplitude. More
formally, it is defined as, "That
attribute of auditory sensation in terms
of which sounds can be ordered on
ascale extending from quiet to loud.”
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Purposes of Using Sound or
Audio Media

• Give instruction or information

• Provide feedback

• To personalize or customize

23
 “ Elements and
Principles of Sound

”
Design

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A. Elements of Sound Design
– the objects or things that we
have to work with
• Dialogue - speech, conversation,
voice-over
• Sound Effects - any sound other
than music or dialogue
A. Elements of Sound Design
• Music - vocal or instrumental sounds
(or both) combined in such a way as to
produce beauty of form, harmony,
and expression of emotion
• Silence – absence of audio or sound
B. Principles of Sound Design
- the techniques for combining
the different elements or object
• Mixing - the combination, balance
and control of multiple sound
elements
• Pace - Time control. Editing. Order of
events: linear, non-linear, or multi-
linear
B. Principles of Sound Design
• Transition - How you get from one
segment or element to another
 Segue - one element stops, the next
begins ("cut" in film)
 Crossfade -one element fades out,
the next fades in, and they overlap
on the way
B. Principles of Sound Design
• Transition
 V-fade - First element fades to
inaudible before the second element
begins
 Fade to Black - V-Fade with some
silence between elements.
GROUP ACTIVTY
Design a podcast about your school class
subject, or a class or school activity or
advocacy. Create a 5-minute podcast on your
topic using any recording device and
computer software. As a guide for the podcast
planning answer the questions below.
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GUIDE QUESTIONS
1. What is the importance of audio
information and media?
2. Do you have any other ways of presenting
the same information?
3. Do you think audio-based messages are
powerful?
ASSESSMENT
Write T if the statement is TRUE
and F if it is FALSE
 1. One of the purposes of a sound is
to give entertainment.
2. Mixing of sounds is time control,
editing, order of events (linear,
non- linear or multi-linear).
3. Volume is the intensity of a
sound.
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4. Transition is how you get from
one segment or element to another.
5. Dialogue is any sound other than
music or any other dialogue.
6. Purpose of the sound is to personalize
or customize.
7. Sound Effects-any sound other than
music or dialogue
8. Pace-time control, editing, order of
events (linear, non-linear or multi-
linear)
9. Cross fade one element stops, the
next begins ("cut" in film).
10. Transition-how you get from one
segment or element to another
Thank you!
 The full team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Manager VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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 Plan for product launch 

1 2 3 4 5
Planning Marketing Design Strategy Launch
Synergize scalable Disseminate Coordinate Foster holistically Deploy strategic
e-commerce standardized metrics e-business applications superior methodologies networks with
compelling e-business
needs

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