TASK 1

CHANGE MANAGEMENT
&
STRATEGIC LEADERSHIP
Table of Content
 Introduction

 MAS Holdings is considered as the largest lingerie manufacturer in South Asia and this was established by
Mahesh, Ajay and Sharad Amalean in 1867.
 Initially, there were only 30 employees in the company which was located in Rathmalana, Sri Lanka.
 Now, MAS Holdings has become a globally recognized design to delivery partner with USD 2 billion
revenue per year and it has designing hubs in Sri Lanka, Hong Kong, USA and London.
 53 manufacturing plants are operating all around the world under MAS brand name and there are more
than 99,000 employees in all the MAS manufacturing plants.
MAS Portfolio
Q1- Personnel and Human resource management
approaches in MAS
 Purpose of HRM strategies and its alignment
with organization’s objectives
 The main purpose of MAS Holdings is to be a change maker who enables the dreams of the
organization and the employees and the entire community.
 Mission – to inspire the employees to change the world for a better future and to innovate
goods that fulfil the customer requirements and help to be more sustainable.
 Vision – to be a market leader in the fabric industry while achieving their dreams and
sustainability
 Values
 Humility
 Honesty
 Integrity
 Trust
 Innovation
Q2 – Leadership skills that help to attain the
strategic goals

 Leader is a person who ensures that their team members have the required support and the
tools to achieve the collective organizational goals and objectives.
 The MAS Holdings leadership is corporate vision-driven, and they are risk-takers who
believe in the globe's constant development through the creation of greater opportunities
in the fabric world.
 Mahesh, Ajay and Sharad Amalean are the co founder of MAS
Holdings and they bring the best out of their employees in order
to achieve the sustainability and organizational dreams.
 MAS Holdings first started as a family business and with the help
of the effective leadership skills, MAS have been able to become
the largest lingerie manufacturer in the South Asia.
 Q3 – Impact of operational structure and culture on HRM
and KPIs to measure the MAS HR performance

 When it comes to the structure of MAS Holdings it can be identified as a flat structure. The layers between
managerial levels are low. There is a low power distance between the higher level and lower level positions
in the organization. Due to this reason, the employees and the leaders are working together as a team to
achieve the organizational goals.
 There are five SBUs under MAS Holdings and each SBU has a separate HRM department to manage the
human resource effectively.
 HR KPIs are used to measure the success of organizational Human Resource strategies.
HR KPIs for MAS Holdings – 2020/21
Q4 – Human Resource Planning

 Human resource planning is a process of systematic planning of the human resource ; the most
valuable asset in the organization in order to achieve the organizational goals and objectives.

 Human resource planning makes sure that there is a best fit between the employees in the
organization and their jobs and it HR planning always tries to avoid employee shortages or
surpluses.
 There are six main steps under human resource planning.

 Identifying the labor demand

 Identifying the recruiting process for selecting the employees
 Selection of the employees
 Training and development of the selected employees
 Determining the employee compensation
 Assessing the employee performance

 There are some importance of human resource planning.

 To manage the employee turn over rate

 Acquiring the right people for the organization

 Increase the employee efficiency

 Long term growth of the company

Q5 – Capacity Management

 Capacity
management is the
process that ensures
that a business is
maximizing the
production and
potential activities.
 MAS Holdings uses some efficiency strategies in order to
enhance the effectiveness of the operations.

ERP Systems – Every SBU at MAS Holdings is

Efficiency interconnected through an ERP system.

strategies of MAS
Holdings Value chain – MAS uses an effective supply chain which
ensures that the upstream supply chain activities and
downstream supply chain are done properly. Sustainable
development is encouraged by MAS, therefore sustainable
supplier base is selected.

Total Quality Management practices – MAS Is

considered as the largest lingerie manufacturer in South . In
order to be the market leader in apparel industry , they have to
maintain better TQM policies.
Strategies to maximize the customer
fulfilment
Traditional and internet based information systems

 MAS uses ERP system to integrate all the activities among the SBUs.
 MAS owns an IT related SBU called Attune and it develops SAP apparel and foot wear.
 MAS owns a patented technology called
‘Injection moulding” and it produces
customized and 3D apparel and footwear
Conclusion

 The selected organization is MAS Holdings. First the HRM and PM of MAS was identified. Then leadership
skills, structure and cultural impact on HRM and HRM planning and Capacity management was discussed
respectively.
Reference
Appendices

 Personal development plan

 Personal analysis – strength (leadership skills, communication skills, competencies, educational
skills) , weaknesses to be reduced ( work life balance, time management problem, grievances )
 Setting Goals – participate for training programs, improve the knowledge and skills, improve
leadership and communication skills.
 Performance analysis – expected and actual performance can be measured and further
improvements can be done.