S O L A R I S

Venture code: VEN-SOLA-9015

Solaris
MOTO 
• Guide toward the renewable source of energy.
• Help to reduce the cost of the electric bill.
• Provide knowledge of solar power.
• Clarifies queries on solar energy.
• Find opportunities to increase sustainable development. How ? 
• we do solve all kinds of
queries.
• we even do audits to reduce
What? 
the energy.
Solaris is a company that is based on • Provide specific appliances
• Solar energy auditing that operate on solar energy.
• solar Product development
• Installation
• Service and maintenance
 Problem/Opportunity

CONTEXT ALTERNATIVE SHORTCOMINGS

When does the problem occur?
 Cost saving is a significant
impact on the cost of living.
 Increase in electricity bill.
 The carbon emission due to
the use of electricity.
 The on grid solar is not
efficient .
ALTERNATIVES
What are the disadvantages of the
What do customers do now to fix the
alternatives?.​
problem?
 The alternative is reducing the use of
the technology that is available but  Cutting down the usage of electrical
unable to use freely in concern of
appliances.
electricity.  Use a diesel-powered generator.
 We can use windmills ,but
 Using inverter and batteries.
installation of windmills has high
cost and maintenance.

CUSTOMERS EMOTIONAL IMPACT PROBLEM

Who has the problem most often?
 The people of the lower
middle class
 Industries
 The people with low income.
 The one who uses many
appliances.
 People who live in a rented
house.
How does the customer feel?
 Financial issues over the electrical bill.
 Stressed over the electrical bill.
 Concern about sustainable development.
 Worried about global warming.
QUANTIFIABLE IMPACT
What is the measurable impact?
 Rooftop solar power accounted for 2.1
GW in 2018, of which 71% is
industrial or commercial
What is the root cause of the problem?
 The increase in the electricity bill.
 The increase in population.
 The increase in gadgets and electrical
appliances.
 The nonefficient government on grid
system.
Problem Interviews And Surveys Results

• We surveyed 27 people. The survey is based on the basic questions to check their
knowledge on solar energy.
• Nearly 81.5% of them are looking forward to invest in solar energy to save the
energy cost. Even they are ready to avail our consultation service.
• In total 70% of them has cost as a major hinderance. But we focus on the best price
we can offer to them

Solaris Survey
Market Size Estimation

TAM
(India) How to calculate market size?

1. Total Addressable market (INDIA) - 302.4 million

SAM
(Tamil Nadu)
2. SAM(Tamil Nadu)- 18.5 million
.
3. By conducting research with existing competitors,
distributors, etc., understand the likely penetration rate
is 6.12%.
SOM
(Chennai)
4. Market size-113.22 million.

Reference: Global Data

Customer Persona
Money Minded Time conscious Short tempered

Motivations
Goals:
• He wans it to be cost effective.
• Also has to get audited for the best effective price possible
• Due to his personal issues he wanted the installation to be
done with in a week.
Frustrations:
Name: Isacc He’s wanted to place it in a rooftop but due to lack of space he
Age: 22 wanted to be consulted.
Occupation: B.Com
Personality
student Bio
Location: chennai On the day of installation there seems to be an issue with the
panel size, due to the excess panel there is no room for the
walking, so at the last minute its planned to fic on the slab in
the side wall which makes the installation last for 2 days.
 Value Proposition Canvas
What do you offer that makes the customers
happy?
• The most required thing is knowledge
about the product
• So we offer the consultation service for
everyone who is interested in our product.
• We do provide an audit so they can
calculate the budget of their need.
.
What would make the customer happy?
• The auditing was good and it make them
take a clear decision.
What do the clients want when facing the
problem?
FIT • They just can reach put our customer
service to get their problems fixed.

What is the product or service that you are GAIN CREATORS

offering? GAINS What do the clients do (actions) when
• We offer buy now, pay later option. facing the problem?
• We do installation based on PRODUCT/ • With just one call with the
JOBS
requirements. SERVICE consultation service all the problem
• We offer consultation services. will be fixed.
PAIN KILLERS PAINS
• We do auditing so that customers can
know what they are expecting.
What are the pains of the clients when facing the
problem?
• Damages on hailstorm stricks
• Panel has to be cleaned and maintained
Which features of your offering relieve • Sometimes customers may face a problem
the customer's pains? with energy production.
• Consultation service
• Auditing service
Solution
Describe your Solution:
Solaris focuses on customer satisfaction and act
according to their review.
We solely focus on:
Benefits of our Solutions:
• Innovative Product: 
• Foldable and small sizes solar panels are provided.​
• Quick assessable and disassemble of our product.​
• We solve space constraint problem faced
among our clients. ​
• solar energy consultancy:  
• Performs sales and support functions related to solar energy
systems. • We provide best customer service to our
• Consultation for the installation of systems designed for clients.
residential use. 
• Installation: • Our auditing service makes the customer
• According to the requirement we install the facility as soon know their actual requirement and
as the reservation is done.
clarifies the quires.
• We even clear the queries on the day of installation and the
brief of how it works and how to operate in the case of
emergencies.
• Service and maintenance:
• Until a year we offer free service in case of any problem.
• Our service will be done in the regular interval of a 3-year
gap.
Competition Analysis
Benefits Tata Power Solar Waaree Energies Ltd Vikram Solar Solaris
Systems

Product Solar panels, Ev charging Solar panel inverter Solar modules Solar panel inverter, Solar
stations, Home automations consultations,
Solar auditing, service and
maintenance.

Price Solar panel Rs.1500-9900/30w Rs.45k-50k/1kw 12.5k/500w Rs.1500-9900/30w

Branding channels FaceBook, Instagram FaceBook, Instagram FaceBook, Instagram FaceBook, Instagram

UVP(pros) Supportive work environment, Respect for individuals, Team work Has good connect among the
focus on learning Customer 1st, passion customers

Market reviews (cons) Promotion cycle long, less Less Salary Less employees
acknowledgement

Public Rating No.1 No.3 No.2 Yet to rate

Lean Canvas
UNFAIR
PROBLEM SOLUTION
ADVANTAGE CUSTOMER SEGMENTS
• • Solve the major UNIQUE VALUE
Usage of the • Increase in the • India is an ideal
appliances increase. electric issue of the PROPOSITION electricity tariff. country for solar
• Cost of living is customer. • Providing free • Has wide knowledge Business Model (Explain with a process diagram)
• Increase energy energy.
increasing. consultation service. of the market. • Free Power that can be
• Electric bill is not independence. • Helps to audit. • Customers are sick of
• Long-term savings. generated by using the
nominal nowadays. • Giving additional the increase in their sun. Customer
• Power cutoff appliances for efficient electric bills. • After installation users of
increases occasionally. usage of energy.
age groups can customize
KEY METRICS the usage. maintena Consultan
EXISTING HIGH-LEVEL CONCEPT nce cy
• Customer
ALTERNATIVES • 24/7 free consultation
satisfaction. EARLY ADOPTERS
• Reducing the usage of service. CHANNELS
• Basic amount of • Who pays a large sum on
appliances. • Anytime service on • Social Media.
stock to be stored. their electric bill.
• Installing inverter solar appliances. • Word of mouth.
• Retention rate. • The one has a big house.
batteries. • Additional warranty • Email Marketing. Installatio
• Churn rate. • One has more home Audit
• Using Diesel powered from the company. • Websites/Blogs. n
• Bounce rate. appliances.
Generator. • No worry about the
• Net promoters. • The one who planning to
• Using on-grid solar product after the
conserve energy.
installation offered by installation for the next
government. few years.

COST STRUCTURE
• Financing. REVENUE STREAMS
• Rent for the Warehouse. • Additional solar appliances.
• Travel expense for shifting the product from warehouse to customer. • Changes in batteries after a few years.
• Additional labour work for the customization requirement of the • Change in panels due to damages.
customer.
MVP
Service description Website

Solaris is a company that is based on solar energy auditing: identifies opportunities to

reduce the energy use and the cost of operating a building and reduce the dependency on
conventional energy uses. solar energy consultancy: perform sales and support functions
related to solar energy systems, particularly the installation of systems designed for
residential use. Installation Service and maintenance

Our Previous work Payment History Working Prototype Channel

MVP
Description of our services and steps customers follow

• Customers may approach through our social media page or our

website.
• If they want some consultancy they may avail of one.
• Then if they feel okay they will call for an audit.
• In the audit we will brief the work and suggest them according to
their requirement.
• Then the installation will be done on the date they suggest.
• Installation may take a day but will be done within a day it may
vary according to the customization of the customer.
• Our job is done for now in the future if they have any issues they
may contact us through our website or through the mail that is given
on our website otherwise they may call our consultation service.
MVP Validation
What is your MVP Conclusion:
Test Details: Persevere
• We will continue this MVP until we expand our field of Pivot
expertise. Not conclusive
• We target the one who wants to reduce their electric bill and
they can manage to purchase our product.
• The audience will learn about our service through our
advertisement or word of mouth.

Results of Test: Realizations / Insights:

• We receive orders once a week because our product cost a bit
higher than any normal product. Need to advance the tools that we use, a lot more
• Customers pay the price we quote which was audited according new tools are introduced in the market which
to their requirements. makes our job done faster.
• Service & maintenance is to be done regularly which can be
done by them but if they need we will provide services with Next Steps:
charges. Widen our area of business region.
• Our customers will recommend our product often and we have
good sales by them as well.
FINANCIAL PLAN
Start-up Costs
Forecast P&L
Forecast Cash flow
Forecast Balance Sheet
Break-Even Analysis
Unit Economics
P & L/ unit Year Unit Economics Year 2023
Revenue 7,500 CAC 15,388
COGS 45,889 CLV 898
Gross Profit 64,625 ARPU 100
Gross Profit Margin 862%
Operating Costs 89,277
Operating Profit 81,777

The above is the Unit Economics for year 1 (year 2023. Refer to P&L statement for year 1 in slide 15.

 
   Sales Plan
Customer Sales Funnel
Customer Acquisition Plan
1 2 3 4 5
TARGET MARKET:
18.5 million (total households in Tamil Nadu ) Target Customer Target Channels to be Estimated number Estimated cost to
Segment (Type) Customer used to attract the of leads convert these
LEADS: Segment target customer leads to actual
5 million (total households in Chennai) (Number) segment customers
  A seeker of  3 Social network,  5million  1,00,000
OPPORTUNITIES/ energy
SEO, Google Ads
PROSPECTS: independence
80,000

CUST
OME
R:
112
 Go-to-Market Strategy

INSTAGRAM lINKEDIN

WEBSITE
Funding Plan
How much funds required to reach to the next level of
the venture?
• 25,00,000
How much have been bootstrapped? If not, why ?
• As we are planning to build a manufacturing unit so
we are establishing our own factory.
How much can be bootstrapped?
• planned to invest 50% of the profit.
How much external funding required? If not, why?
• This requires a large investment so as soon as we
get investors the external funding will be discussed
later.
Funds utilization strategy (Details)
• Start as Solar Installer / system integrator/ EPC
contractor
• Initiate as Solar Service Centre
• Be a Solar Influencer
• Establishing solar appliances to increase the
products that we sale.
• Manufacturing small product that will not require
large investment.
• Then gradually increase the manufacturing unit
until the we manufacture solar panel.
• Be a Project Developer
Team Composition

Srivatson Shameel Ahamed Venkatesh

What makes us a good team to solve the problem

we chose?

 As a team we specialized in a separate

domain.

CEO/CFO CTO COO  Commonly we have good communication

skills
 Have good chemistry to work as a team.
Key Strengths and abilities Key Strengths and Key Strengths abilities :​
abilities: ​
⮚ Decision making skills. •Administrative Experienc
⮚ ⮚ e.​
Communication skills Design Engineering
⮚ ⮚ •Strategic mindset​
People Management Programming
•Communication Skills​
⮚ Programming ⮚ Negotiation skill •Team management​
⮚ Communication skill ​
Thank You!