cDonald’s

Grilling up an Empire
( Case Study)

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Agenda
Executive Summary

Introduction

History-Company’s Background

The Company Profile Today

Q&A

Conclusion
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xecutive Summary
McDonald’s development comes from its first drive-in restaurant in San
Bernardino, California, to be the most famous fast food giant based on the
perfection of its operations the recipe for its success and growth.

Its operating system is characterized by focusing on uniformity for consistent

quality, the formation of partner relationship with its franchises and supplier to
improve operating system innovatively and last but not least the introduction of
new products With its steady drive for improvement and consistently high quality.

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ntroduction

McDonald’s is one of the most successful fast food companies around the world.

It has approximately 40K outlets located in 121 countries. Being a global and modern fast food
company, McDonald’s has a clear vision, “to be the world’s best quick service restaurant experience”.

McDonald’s top management believes that job satisfaction and motivation are
the contributing factors to the success of McDonald’s.

McDonald’s has won many awards over the years for its employees’ engagement
programs.

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H istory & Company’s Background

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C Ompany Profile

McDonald's is the world's leading food service

organization that generate more than $40 billion in
System wide sales and operate over 40K branches in
more than 100 countries on six continents.

In 1937 - The McDonald brothers start their hot dog

stand, getting into the food service business as a team.

The first McDonald’s  restaurant  was started in 1948 The McDonald brother

turn their restaurant into a hamburger and milkshake restaurant, and in the
process are credited with inventing the modern service model of fast food. In
later memoirs the brothers would credit their process to Henry Ford, saying
that they modeled their restaurant around his assembly lines in Detroit.

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C Ompany Profile

1954 - Ray Kroc, a traveling appliance salesman, visits the McDonald's restaurant to discover why
a small hamburger shop needs as many milkshake machines as it does. He buys the rights to
franchise McDonald's restaurants across the country.

2000 - By the end of the 1990s, McDonald's has opened more than 11,000 restaurants outside of
the U.S.

McDonald's Corporation is the leading global food service retailer with more than 30,000 local
restaurants employing more than 1.7 million and serving more than 64 million people in more
than 100 countries each day. More than 80% of McDonald's restaurants worldwide are owned
and operated by independent local men and women.

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Q& A
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Q1 How McDonald’s adapts in other countries and cultures?

Customized Localized menu 

Tailored by culture

Offers and promotions

Approximately 95% of McDonald’s restaurants worldwide are

owned and operated by independent local business owners.

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Q2 How did Russia invasion affected MacDonald’s ?

West nations imposed economic sanctions

Botten strategy to face the collateral damage

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Q 3
How will McDonald’s be able to develop managerial skills and competencies necessary to continue their success in
the future?

International National

Technical Human Conceptual

T H C

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Levels
of Organization
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 Q4 Going International
To analyze the current status of McDonald’s corporation, we chose to use the PEST
method to evaluate the following categories

Political Economic Social Technological

Challenges Challenges Challenges Advantages

• Health and Safety • economic challenges • consumers’ worries

• Franchising facilitates • health fears • technology
Guidelines enhancements
• Ecological/ set ups
• Touch Order
environmental issue • improve supply chain
• Home market management
pressure-groups • Networks
• International pressure-
groups
• Wars and conflicts

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C onclusion

McDonald’s is one of most successful companies in the world today. With its rapid
embracement of globalization, the firm has been able to expand and retain
numerable growth; as well as continuing to explore with its growth potential in the
coming years. From the beginning of the company’s development in the United
States, to its spread in England, Australia and more recently India and China, the firm
has been able to provide a variety of hamburgers and other foods to its consumers.

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R ecomendations

Net Zero Energy Begin planning change to sustainability reports

Improve inventory management Review environmental standards

Reduce food waste Develop healthy image

Implement waste management plan

Increase recycling

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Succuss is to be a trade mark in your
business

Victory is to be the inspiration in other

business

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Presented by:

Abdulluh Fathi
Eman Amr
Mahmoud Abdelghafour
Mahmoud Salah
Ramy Adel
Salma Ahmed Hafez

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