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Advertising
Advertising
What is Advertising?
According to American Marketing Association (AMA)
personal presentation and promotion of ideas, goods and services by an identified sponsor
Types of Advertising :
Product
Covert
Advertising:
Advertising Trends :
Digital Convergence:
Digital convergence, refers to a growing trend for using computer technology to deliver media programming and information.
Focus
on Audience Tracking:
The movement to digital convergence provides marketers with the basic resources needed to monitor users activity, namely, digital data.
Ad
the DVR is changing how people view television programs by allowing them to watch programming at a time that is most convenient for them.
Changing
Media Choices:
Many traditional media outlets, such as newspapers and major commercial television networks, are seeing their customer base eroded by the emergence of new media outlets.
advertising
Embedded
advertising
World E-Mail
Unpaid
is Better
Signs,
The USP of the add is that is focuses on the product throughout without ever focus or stressing too much,its Unconventional to say the least-No voice over,No tagline.
The ad has tremendous entertainment value which fizzles out in the end when Shahrukh leaves the two alone and one more critical thing - SRK has been wasted in this ad, the ad holds good promise as it begins but loses steam as it progresses. The ad is in line with Pepsis efforts to establsih itself as a youth brand.
If you have a desire to travel, we have personals loans to help you fulfill it
The campaign connects to the consumer making him feel a part of this family, because all of us at some stage or the other have sacrificed our personal desires like an annual vacation for want of funds.