New JRS

The Distribution of Camote Cheese Fries:

A Business Plan

  By:
 JESSA MAE FELICIANO BUENAFE
 JOHN DAVID GUARICO ABAYON
 JUSTIN JORDAN CARCASONA
 NOVAH JORDAN CARCASONA
 RAMEL MAHILUM MERCADO
 JAYSON TROGANI GALON
 JIRECK TIENDA SIBUCO
 
I. INTRODUCTION
 A. Business Concept

 The organization New JRs is a snack house that offers camote

cheese fries to the people living in Pagatban. Camote cheese
fries is mainly made of sweet potato cooked or fried in a
cooking oil and sprinkled with cheese powder. The reason why
we sell this product is to offer something new in the market
that is healthy and affordable. New JRS will provide the wants
and needs of the people living in Pagatban in terms of their
health and the food they eat.
 B. The Business Goal
Vision:
“Five years from now, the business becomes one of the famous snack
house that caters good quality products extending in the province of
Negros Oriental.”
Mission:
“To provide the customers a snack that is affordable and to generate
good profits for the proponents and employees of the business.’’
Objectives:
1. To increase the number of New JRS snack houses;
2. To earn a better returns than the competitors; and
3. And to make the business last in the long run.
II. MARKETING PROGRAM
 A. Product
 The business organization New JRs offers “camote cheese fries”.
This naturally made recipe is perfect for your snacks.

Ingredients:

The following ingredients are used to make main product of the

business:

 Cooking oil
 Sweet potato (camote)
 Cheese powder
COOKING PROCEDURES

1. The following steps are done to come up with the final

input:
2. Peel the sweet potatoes;
3. Slice the sweet potatoes in a long rectangular shape;
4. Pre-heat the pan first before heating the cooking oil;
5. Fry the sweet potatoes in a cooking oil until brown and
cooked;
6. Sprinkle with cheese powder; and
7. Serve.
 B. PRICE
 The price of the product was come up after the
following computations:
Ingredients:
 1 kilo sweet potatoes… 30.00
 1 flat oil………………… 15.00
 1 pack cheese powder…15.00

TOTAL: P 60.00 
 No. of pcs. Produced: 15 pcs
 Cost per unit: P 4.00
PRICING STRATEGY

 Initial Price = Total Cost of Ingredients = P 60.00 = P 4.00

No. of pcs. Produced 15
 
 Mark on = Desired Profit for the Product = P 15.00 = P 1.00
No. of pcs. Produced 15
 Selling Price = Initial Price + Mark on
= P 4.00 + P 1.00
= P 5.00
 C. PLACE OF DISTRIBUTION

New JRS is located in National

Highway, Pagatban, Bayawan City,
Negros Oriental. Product will be
distributed in Barangay Pagatban,
Bayawan City, Negros Oriental.
 D. PROMOTION

 Tomake costumers know about the New

JRS and its offered product which is
Camote Cheese Fries, we will have radio
advertisement aside from the sales talk
done by the sales and promoting team of
the organization. Words of mouth may also
help.
 PROMOTION

RADIO
ADVERTISEMENT

Camote Cheese
Fries of New
JRS
WORDS OF SALES
MOUTH TALKING
III. THE TARGET MARKET
III. THE TARGET MARKET

 The students of Pagatban High School (PHS)

and the faculty and staff of PHS and people
residing in Pagatban are our customers.
New JRS will also accept the opportunity to
offer the product to the people who heard
about our Camote Cheese Fries.
IV. ANALYSIS OF COMPETITORS
IV. ANALYSIS OF COMPETITORS

Competitors Place of Distribution Promotion

1. High School Canteen Pagatban HS Words of mouth

2. Elementary Canteen H. Bido Jordan MES Words of mouth

3. Jinkee Sari-sari Store Pagatban Words of mouth

4. Gemina Store Pagatban Words of mouth

5. Dodong Convenience Store Pagatban Words of mouth

6. Rosali Store Pagatban Words of mouth

7. Vivian Store Pagatban Words of mouth

V. THE MANAGEMENT ASPECT
 PARTNERSHIP

 The partnership of the Grade Eleven students:

Jireck Sibuco; Ramel Mercado; John David
Abayon; Jessa Mae Buenafe; Jayson Galon; Justin
Carcasona; and Novah Carcasona finance the
formulation of the New JRS Organization.
Financial collaboration of the proponents were
used to run the business and to achieve its goals.
The Organizational Structure

Manager

Cashier and
Bookkeeper Members of
Sales and
Promoting
Team
Cook Purchaser
Job Specification
and
Job Description
 Manager
Job Specification Job Description
 Male/Female  Will check the accuracy of the
 At least 25-35 years old records
 At least high school graduate or  Will manage the proper works of
College level the other the other employees
 With good leadership skill  Will approve the actions of the
 Trustworthy employees
 hardworking
 Cashier and Bookkeeper

 Male/Female  Keeps the money records and

 At least 17-25 years old present it to the financers
 At least high school graduate  
 With good mathematical  
abilities, trustworthy
 Knows how to compute the in
and out situation of the money
 Purchaser

 Male/Female  Will purchase the

 At least 17-20 years old
 Hardworking
 Smart and willing to work
anytime
ingredients for the main
product, and other
products and things that
are needed by the
business.
Members of the Sales and Promoting
Team
 At least 18-25 years old  Make any promo materials to
 High school graduate or college promote the product
level  Persuade people to buy the
 Good speaking skills in English and products
Filipino language  Will tell to people on how to
 Communicative competent make the product and what are
 Confident its ingredients
 Can understand English and
Filipino
 Good in persuading people
 Cook
 Male/Female  Will cook the main products
 High school graduate or as well as other products to
college level be sold in the stall
 At least 17-20 years old
 With good cooking abilities
 Hardworking
 easy to learn