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IDEATION 2021

What’s an Idea?
An Idea
Bright Idea
Green Idea
Business Idea
Broken Idea
Small Idea
Big Idea
Many Ideas
No idea
An idea is a thought or a concept,
which proposes a course of action to
achieve a desired goal
Idea Generation
Random Throw?
Diverge/Zoom Out First!
Converge/Zoom In Next!
Brainstorming
Brainstorming - Solo
1. Exhaust all options
2. Sketch or Draw
3. Avoid Disruptions
4. Keep a journal
5. Do what works for you
Brainstorming - Group

1. Set a time limit


2. Keep groups small
3. Stay on track
4. Give everyone a chance
5. Don’t criticize
STOP – Lets get to a solution
Convergence

Business User
Goals Consideration

Problem
Constraints
Definition

Hack
Idea Visualization
Workflow Diagrams
Wireframes
Paper Mockups
Storyboards
Recapitulation

• Conduct a quick brainstorm by yourself or in a group


• Define a problem statement
• Identify constraints, target users, business goals
• Visualize and capture ideas by using
wireframes, mockups, storyboards
Some problem challenges from
our side
Thank You!

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