Market

Plan !
Prepared by: Romeo R. Rabino Jr.
The marketing plan details how
the proposed business will sell
its product to the target
consumers.
Market plan should include the
following:
The marketing portion of a business plan
addresses how you will get people to buy
your product or service in sufficient
quantities to make your business profitable.
Marketing Mix
-refers to a mode, means, or tool used by
the entrepreneur to position the product in
the target market segment to deliver it
efficiently and effectively to the costumers
and to convince them about the benefits that
they will derive from buying the product.
 Marketing Plan
1. Product 2. Place 3. Price

4. Promotion 5. People 6. Packaging

7.Positioning
 Product
refers to any goods or services that
are produced to meet the
consumers’ wants, tastes and
preferences.
Two Types of Product
Tangible
these are the products that individual can
see, touch and feel.

Intangible
these are materials have no physical
presence but can be felt indirectly.
 Place
represents the location
where the buyer and seller
exchange goods or
services
 Price
the money that a buyer pays for a
product. The price of the product is the
amount that a customer pays for to enjoy
it. Price is the most critical element of a
marketing plan because it shows a
company’s survival and profit.
 Promotion
refers to the various strategies
and ideas implemented by the
marketers to make the end -
users aware of their brand.
 People
the individuals involved in the
sale and purchase of products
or services come under
people.
 Physical Evidence or
Packaging
this is the concept of branding
and using of Unique Selling
Proposition (USP).
 Positioning
The objective of market
positioning is to establish the
image or identity of a brand or
product so that consumers
perceive it in a certain way.
A.Direction: Match column A
with column B by writing the
letter of the correct answer.
 Column A Column B
__________ 1. It is the details how the proposed business A. Market plan
will sell its product to the target consumers. B. Marketing mix
__________ 2. It refers to a mode, means, or tool used by C. Product
the entrepreneur to position the product in the target D. Price
market segment to deliver it efficiently and effectively to E. People
the costumers F. Promotion
__________ 3. It is the amount that a customer pays for G. Position
to enjoy it H. Packaging
__________ 4. It refers to a process used by marketers to I. Place
create an image in the minds of a target market.
__________ 5. It refers to any goods or services that are
produced to meet the consumers’ wants, tastes and
preferences.
A.TRUE OR FALSE. Write True if the statement is
correct and False if wrong.
____________1. The marketing plan describes in
detail how the project will be finally
sold to the target customers.
____________2. Intangible Products these are the
products that individual can see, touch and feel.
 ____________3. Tangible Products these are
materials have no physical presence but can be
felt indirectly.
____________4. Promoting this is the concept of
branding and using of Unique Selling
Proposition
____________5. Market plan consist of some or
all the following important sections: Product,
Place, Price, Promotion, People, Physical
 CHAPTER IV: MARKET PLAN

I. PRODUCT
II.PLACE
III.PRICE
IV.PROMOTION
V. PEOPLE
VI.PACKAGING
VII.POSITIONING
Thanks for
Listening!