BUSINESS PLAN

{ ERGONOMICS AND FACILITIES PLANNING

FOR THE HOSPITALITY INDUSTRY
 Feel free to
contact us here!!

JOY CAFÉ
(Santan Street, Villa
Kananga)
@joycafeofficial
@joycafeofficial

@joycafelicious

#091215762212 Total land Area:

110 Square meter

We are located at Villa Kananga

A cafe menu traditionally offers things
such as coffee, espresso, pastries, and
sandwiches.

FOOD ESTABLISHMENT
When it comes to selling coffee and pastry, there is a wide range of people
who consume, coffee and we don’t intend to place restrictions on the type
of customers that we intend attracting to our café shop. The fact that our
coffee shop will be located near a company means that our target market
can be categorized into 2 groups (Local residents and Company Workers).

The people we intend selling our products to are;

 Corporate Executives

 Business Men and Women

 Sports Men and Women

 Government Officials

 Students

 Tourists

 Families

TARGET MARKET
Joy café:

To deliver an unbeatable
Coffee experience with pure
Filipino touch.

NAME OF ESTABLISHMENT
LOGO
  We want to be welcoming, comforting presence in every
community we serve and anywhere else we happen to
show up. As a coffee shop we want to excite our customers
serving premium quality coffee, espresso beverages, coffee
cocktails and more by our traditional Filipino touch. We
know our quests have a choice and we never want them to
feel less than special.
 At Joy Cafe, we’re all about getting people together and
enjoying each other’s company. We believe that spreading
such positivity will bring all people together from our
coffee houses and out into the world. Furthermore, by
growing our customers base, distribution, exploring and
expanding our franchise system, while giving back to the
farming communities and the less fortunate.

MISSION & VISION

  Build customer loyalty through good services.
 Ensure customer satisfaction and build a repeat-
customer base.
 Improve our position in the local market and
strengthen our brand.
 Earn money
 To help farmers.
 To create healthy and safe environment.
 10% discount will be applied to seniors to attract
that market.

GOALS & OBJECTIVES