Seminar BFA -802 3(3-0)

• 8th smester

• University of Okara
 Marketing Design
• Marketing design applies graphic design
principles to the ultimate goals of a
marketing effort. It encompasses both the
creation of a recognizable visual identity
that will appeal to potential customers
and the marketing team's deployment of
that identity in the form of internally
consistent assets.
 The Importance of Graphic
Designing
1. Graphic designing is an important part
today is it in any industry, the business,
fashion or the IT industry.
2. A strong visual design is a must
component of any business entity.
For e.g. - a website is an extremely integral
part today for business use or for the
personal use.
For this a good use of graphic design and
know-how of how the Graphic Design
should be used is extremely important.

3. It is extremely important mainly, for the

communication to the audience and how
well your intended audience reciprocates.

4. It should reach your target audience and

give out a correct message.
What is the importance of a good graphic
design?

1. It directly helps in conversions and is

responsible for effective marketing methods.

2. It gives out a direct message to a large number

of people.

3. A good graphic design helps establish a good

customer base and helps in the sales of the
different products.
What is the role of design in
marketing?
• The purpose of design in marketing is to
communicate and strengthen your branding as well as
to emphasise a campaign message. Therefore, design
plays an essential role in your marketing efforts.
• What are the design types marketing?
• Depending on the overall research questions, research
designs in marketing may fall into one of the
following three categories: Exploratory research
design. Descriptive research design. Causal research
design (experiments)
What are the elements of marketing
design?

• Image result for marketing design definition

• The below six principles of design provide a
basis on which any good design can be
created and organized. Used in conjunction
with the basic elements of design—shape,
line, value, color, texture, size and direction
—the principles of design can help produce
more effective marketing designs.
What are the benefits of marketing
design?

• The Benefits of Marketing Design

Process
• A good design process can bring in a
wide range of commercial benefits: An
improved customer service. A good
marketing position compared to the
competitors. greater chance of customer
loyalty.
What is the importance of design?
Image result
• A Good Design Will Make You Look Good
• It allows you to make a positive first
impression on potential customers. It has
been shown that human beings form an initial
impression within a couple of seconds, but it
can take a lot longer than this to alter that
perception once a first impression has been
made.
What are the 4 examples of marketing
design?
• Image result
• List of Marketing Design Examples:
• Email Design.
• Social Media Design.
• Ad Design.
• Landing Page Design.
• Website Design.
• Print Design.
• Packaging Design.
• Events / booths.
What are the 4 main types of marketing?

• The four Ps are a “marketing mix”

comprised of four key elements—
product, price, place, and promotion
—used when marketing a product or
service. Typically, businesses
consider the four Ps when creating
marketing plans and strategies to
effectively market to their target
audience.
What are the 7 designing marketing
strategies?
• 7 Steps to Building the Perfect Marketing
Strategy
• Run a SWOT analysis. ...
• Figure out the value proposition. ...
• Determine marketing strategy objectives. ...
• Understand your customers. ...
• Define your buyer personas. ...
• Analyze your market and competitors. ...
• Establish your marketing methods.
What is the 7 elements of design?

• The elements of design are the fundamental aspects

of any visual design which include shape, color,
space, form, line, value, and texture
• What are the 7 key design elements?
• So these were the seven basic elements of design –
form, shape, line, color, texture, typography, and
space. These various elements can make your piece
successful when used right.
What are the principles of design?

• There are twelve basic principles of

design: contrast, balance, emphasis,
proportion, hierarchy, repetition,
rhythm, pattern, white space, movement,
variety, and unity. These visual and
graphic design principles work together
to create appealing and functional
designs that make sense to users.
How marketing and design work together?

• Marketers and designers often find

themselves working very closely
together. Marketing spins up a project,
devises the strategy, writes the content,
and then hands it off to design. Design
shapes the content into something that is
highly engaging and will resonate with
the company's target audience.
What is the difference between marketing and
graphic design?

• Differences Between Marketing and Graphic

Design
• Graphic design involves using visuals to
communicate ideas and values. In this way,
it's innately different from marketing, which
uses messaging and placement to drive
conversions (sales, contacts, etc.).
What are the 2 main types of marketing?

• The two main types of marketing

strategy are:
• Business to business (B2B) marketing.
• Business to consumer (B2C) marketing.
 Pictures speak louder than words
• Have you ever heard the saying "Pictures speak
louder than words"? It's true! Today, the internet is
flooded with billions of blogs and ecommerce
websites that strive to provide the best content to
the users. Whether it is search engine optimization
or social media marketing, you need web designers
and digital marketers to drive more leads.
• As more and more customers are making a purchase
through online mediums, companies have started
building their online presence. And what's a better
way of presenting your brand to the online world
than creating your website.
• You are ready to go the extra mile to generate
traffic to your page and make your brand
stand out in the crowded space. That’s
exactly what the graphics design services
NYC helps you to achieve. When you hire
professional graphic designers, you can rest
assured that all your website, logo, and other
designing requirements will be catered.
Graphic designing is an art that helps
organizations present their product and
services in the visual form. You create logos,
design brochures, make flyers, and even
develop a user-friendly website.
 •Thank you
‘Life is either a daring
adventure or nothing at
all’’