THE BASIS OF

GOOD
WRITING
OBJECTIVES:
At the end of our discussion, you will be able to:
A. Achieve clarity in writing;
B. Save reader’s time by making achieving
document efficiency; and
C.Attain confidence in writing by deleting
wishy-washy words.
We want to drive the
metrics to optimize the
leveraging of the sales
parameters to achieve a
paradigm shift in our
market penetration.
JJHH Company plans to
develop a planning
committee on budget
planning.
Beta Corporation has been a hot-button
issue lately in the media, because it seems
every time you turn on the news someone is
openly expressing their beliefs about them,
whether it’s a politician attempting to
advance their political agenda, an interest
group lobbying against their building a new
building, or a local resident putting up a
yard sign about them, everyone seems to
have an opinion about Beta and it just goes
on nonstop.
 CLARITY ABOVE ALL
GOOD WRITING IS
A WINDOWPANE
• Structure
• Design
• Grammar
• Choice of words
 WASTE NO TIME
Take extra time to save reader
time.
A good writer exerts effort to
make reading efficient for their
audience.
 DON’T SOUND SMART; BE SMART

Complexity
detracts from
your goal.
We want to drive the
metrics to optimize the
leveraging of the sales
parameters to achieve a
paradigm shift in our
market penetration.
Beta Corporation has been a hot-button issue
lately in the media, because it seems every time
you turn on the news someone is openly
expressing their beliefs about them, whether it’s
a politician attempting to advance their political
agenda, an interest group lobbying against their
building a new building, or a local resident
putting up a yard sign about them, everyone
seems to have an opinion about Beta and it just
goes on nonstop.
DON’T SOUND SMART; BE SMART

In order to enhance our investment

in maximizing our systems without
the encumbrance of onerous costs, it
is incumbent upon us to maximize
our profitability.

In order to invest in new systems, we

need to increase our profitability.
 OWN YOUR IDEAS
Be the authority
Edit out the wishy-washy

The retail market provides our best

opportunity for growth.

In my opinion, the retail market might

provide a potential opportunity for growth.
 EDIT OUT THE
OWN YOUR IDEAS WISHY-WASHY

Avoid wishy-washy words like:

 Should
 Maybe
 Could
 Might
 Think
 EDIT OUT THE
OWN YOUR IDEAS WISHY-WASHY

We think these changes might

create the efficiency we could use
to further improve our supply chain.

These changes will create the

efficiency we need to improve our
supply chain.