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BRW - 4 - Communicating Effectively To Different Audiences
BRW - 4 - Communicating Effectively To Different Audiences
BRW - 4 - Communicating Effectively To Different Audiences
EFFECTIVELY TO
DIFFERENT
AUDIENCES
OBJECTIVES:
At the end of our discussion, you will be
able to:
A. Achieve audience recognition and
identify how the audience affects
writing;
B. Distinguish among high-tech, low-
tech, and lay audiences; and
C.Define terms for different audience
levels.
AUDIENCE
INTERNAL EXTERNAL
Team/group Vendor
Subordinate Prospective
Client/Customer
Colleague
Existing Client
Superior
Consultant
WIFM?
What’s in it for me?
MOVEMENT OF COMMUNICATION WITHIN A COMPANY
Company CEO
Up
Di
ag
Upper-level Management on
al
Up
Immediate Supervisor
Up
Co-workers in other Laterally Departmental co-
departments Employee workers with same
throughout the Laterally job responsibilities
company
Down
onal
ag Di Subordinates
Example of Possible Audiences
Auditor
Writer Coworkers
Subordinate
A. High Tech Peers know as much about a
subject matter as you. They have the same
job title, same education, same years of
experience, and the same level of expertise.