THE UNTAPPED POWER OF EROTIC

CAPITAL
Emania Cheisitha Purba
@emaacheist_
 Why do women pay
more attention to their
appereance than to
WDYT? improving their minds?
Because most men are
stupid, but few are blind
 DEFINITION OF
SLIDE 3
CAPITAL

Individual Property!
a property of the individual that brings benefit economically or socially to
themselves.

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 TYPES OF CAPITAL
PIERRE BOURDIEU
SLIDE 4

TYPE TYPE TYPE TYPE

1 2 3 4
ECONOMIC HUMAN SOCIAL EROTIC
(CHATERINE
HAKIM)

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EROTICSLIDE
CAPITAL
5

PHYSYCAL AND SOCIAL ATTRACTIVENESS

"beauty, sex appeal, fitness and liveliness,

social skills, sexuality, and skills of self-
presentation."

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 3 POWER OF EROTIC CAPITALS
By Catherine Hakim

1 2 3

Better Social Skills More Competent Charismatic Leadership

Attractive men and women have
higher social skills and are better
able to interact positively with other
people, especially of the opposite
sex.
Researchers have found that
attractive adults are only a little
more intelligent than average
adults, although they are much
more skillful in social interaction.
The key point here is that charisma
draws on many elements of erotic
capital: personality and social
skills, fitness and liveliness, and
public image.

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THE SOCIAL MAGIC
Arlie Russell Hochschild
OF SMILES

The Most Universal Sign

Smiling is the most universal sign of welcome, acceptance, and
cheerfulness toward others. This simple social skill plays an easily
overlooked but crucial role in business, political, social, and sexual
relationships. Smile training is widely used in service industries, where the
customer does not feel they must be the first to smile at staff.

People who object to the idea of erotic capital as valuable usually complain
that it is purely inherited and hence cannot or should not have value. But
intelligence is largely inborn yet is readily accorded value and rewarded.
Smiling, good manners, and social skills are not inherited and can be
Justin Trudeau developed by anyone. In fact, all aspects of erotic capital can be
developed, just like intelligence.

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DOES BEAUTY RELATED WITH BRAIN?
Satoshi Kanazawa & Jody L. Kovar

1 2
> IQ > Social Status >Status Men >Beautiful Wife
A monotonic positive relationship between Taylor and Glenn (1976) find that the correlation
occupational prestige and mean IQ: between women’s physical attractiveness and
professional and technical (111.00), their husband’s occupational status is
managerial, clerical and sales (104.13), skilled significantly positive (.265, P < .05), and does
workers (99.49), semiskilled workers (93.06), not vary by the woman’s age. Also find that the
and unskilled workers (89.07). IQ also has a effect of physical attractiveness on the husband’s
significant (P < .001) main effect on

ASSUMPTION
occupational status is strongest among women
educational attainment. from working-class families.

Intelligence is Heritable Beauty is Heritable

Behavior geneticists currently estimate the These studies indicate that there is a
genetic heritability (h2 ) of g to be somewhere significant genetic component to

3 4
between .4 and .8. Genetic heritability developmental stability and FA, and hence to
between .4 and .8, however, means that 20– beauty. FA is heritable, hormone markers in
60% of the variance in general intelligence is the face are heritable, and facial structure in
environmental. The current research in behavior general is heritable. It is therefore reasonable
genetics indicates that most of these to assume that physical attractiveness is also
environmental influences largely occur outside heritable, as available evidence indicates.
of the family, in what behavior geneticists call
non-shared environment
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The Ambivalence Value of Attractiveness
in Working Field
WOMAN
Unfortunately, sex discrimination is very visible here. Despite
the fact that women are generally assessed as better-looking
and more attractive than men, the earnings markup is lower
MAN
for women. Time after time, studies of hiring, recruitment,
Attractive men and unattractive women are seen as more
and promotion decisions in the Western world reveal far more
masculine, more motivated, unemotional, and decisive than
ambivalence about women’s attractiveness than about men’s,
other people, hence having the attributes needed for
and the financial rewards for attractiveness are substantially
management jobs. The unstated assumption behind this logic
higher for men than for women. This is a new field of hidden
seems to be that attractive and feminine women may be more
sex discrimination.
easily sidetracked by marriage to a successful man, so that
they become less focused on their own career.

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 Why Erotic Capital Has Been Suppressed
By Chaterine Hakim

The Male Bias in Perspective

Why has erotic capital been overlooked so far by social science researchers, theorists, and intellectuals alike? In short,
because most of them are men. This failure of theorists like Pierre Bourdieu and other social scientists who have studied
economic, social, and cultural/ human capital is testimony to the continuing dominance of male perspectives in sociology and
economics, even in the twenty-first century.

The Role of Religion

In Europe, Christianity and patriarchy have worked in harmony to sideline sexuality and belittle the erotic. Christianity has
never been kind to lovers. Celibacy was praised as admirable, then enforced on Catholic priests, monks, and nuns. Lust was
classified as one of the Seven Deadly Sins from the sixth century onward.

The Failure of Feminist Theory

Feminist theory often erects a false dichotomy: a woman is valued either for her human capital (brains, education, work
experience, and dedication to her career) or for her erotic capital (beauty, figure, dress style, grace, and charm). Women are
not encouraged to have both.

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 DO YOU AGREE
SLIDE 11
OR NOT?

EROTIC CAPITAL BODY POSITIVITY

Erotic capital is a combination of "beauty, social skills, good dress Body positivity refers to the assertion that all people deserve to have a
sense, physical fitness, liveliness, sex appeal and sexual competence". positive body image, regardless of how society and popular culture view
ideal shape, size, and appearance.

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 Add Image

THANK
YOU!!!
Emania Cheisitha Purba