Managing the brands

accross boundries
Taking the brand global requiress modern tacticss

Speaker: Duuba Rastogi

CONTENTS

01 Add your title here P04

02 Add your title here P09

03 Add your title here P14

04 Add your title here P19

Regional Market
Segments
Regionslization is an important recent trend that perhaps on the
surface, seems to run counter to the gloobalisation
 Reasons for regional marketing

1
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2
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The shift from

Need For More
national
Focused
advertising to
Targeting
sales promotion
 Drawbacks For Regional Marketing

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Marketing Marketing costs

Production
efficiency may may rise
Headaches
suffer
Demographic Segmentation

Age- Life-CycleStage


Gender, race and Culture



Income, Education


Generation, Occupation

Coca Cola Market Segmentation

Internationally
Internationally Coke segments its products country wise and
region wise.

Most Important- Taste and Quality

Varies according to the taste and income level of the

saturated countries.
 Rational for going International

70% 80% 70%

The perception of slow Belief in enhanced Need to diversify risk
growth and increased overseas growth and
competition in the profit opportunities
domestic market
Advantages of Global
Program
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THANK YOU