Topic 2

CREATIVE NATION & SOCIAL

ENTREPRENEURSHIP
 CREATIVE NATION.
Creative nation (also known as creative economy) is
productive nation.
Refers to a range of economic activities which are concerned
with the generation or exploitation of knowledge and
information
Creative nation focus on 4 domains of creativity activity :
Scientific
Creativity

Technological
Creativity

Economy Cultural
Creativity Creativity
 DOES THIS MATTER?
To foster income generation, job creation and
export earnings while promoting social inclusion,
cultural diversity & human development.
It embrace economic, cultural & social aspects
interacting with technology, intellectual property
and tourism objectives.
It is a set of knowledge-based economic activities
with a development dimension and cross-cutting
linkage at macro and micro levels to the overall
economy.
CONT…
It is a feasible development option
Calling for innovative,
multidisciplinary responses and inter-
ministerial action; and
At the heart of the creative economy
are the creative industries.
How we can build creative economy
and creative industries?
 THE IMPORTANCE OF
HUMAN CAPITAL
Human capital, intangible collective resources
possessed by individuals and groups within a
given population.
These resources include all the knowledge,
talents, skills, abilities, experience, intelligence,
training, judgment, and wisdom possessed
individually and collectively, the cumulative total
of which represents a form of wealth available to
nations and organizations to accomplish their
goals.
HUMAN CAPITAL,
OCCUPATIONS AND THE
CREATIVE CLASS
Three main occupational classes –
 Creative Class,
 Working Class and
 Service Class.
Working class is engaged in physical work.
Service class -service class performs routine service.
The creative class is divided into two sub-groups; the
super-creative core creative professional (computer and
math occupations; architecture and engineering; life,
physical, and social science; education, training, and
library positions; arts and design work; and
entertainment, sports, and media occupations), and……..
CONT…
……the creative professionals
(management occupations, business and
financial operations, legal positions,
healthcare practitioners, technical
occupations, and high-end sales and sales
management).
Which working class is for entrepreneur?
CREATIVE INDUSTRIES.
‘Those industries that are based on individual
creativity, skill and talent with the potential to
create wealth and jobs through developing
intellectual property’- UK GOVT.
Includes thirteen sectors: advertising,
architecture, the art and antiques market, crafts,
design, designer fashion, film, interactive leisure
software (ie. video games), music, the performing
arts, publishing, software, and television and
radio.
 T H E FA C T S & F I G U R E S – M A L AY S I A C R E AT I V E I N D U S T R Y

•THE MALAYSIAN CREATIVE ECONOMY consists of

many sub-sectors. The Malaysian Dasar Industri Kreatif
Negara (DIKN), or The Malaysian National Creative
Industry Policies, had identified an exhaustive list of
creative offerings
•They are Visual Arts, Performing Arts, Music, Literature,
Film/TV/Gaming Content, Fashion & Design, Traditional
& Cultural Arts, Creative Education, Creative Technologies
and Culinary Arts. Each one of these sectors has their own
behaviors, issues, mechanisms and require tailored
approach for its nurturing.
SUPPORTING CREATIVE INDUSTRY 2020
The RM225 million allocation, dedicated to funding and
support for the arts, culture, entertainment, events and
exhibitions sector, will be carried out by MyCreative Ventures,
the Malaysia Digital Economy Corporation (MDEC) and the
private sector, beginning June.
 SOCIAL ENTREPRENEURSHIP
IN MALAYSIA
•Social entrepreneurship can be defined as
entrepreneurship that aims to provide innovative
solutions to unsolved social problems. Aimed at
improving people’s lives by promoting social changes.
Doing Business by Doing Good.
•Refer:
https://vulcanpost.com/562701/social-entrepreneu
rship-malaysia/
 THE STATE OF
SOCIAL ENTERPRISE IN MALAYSIA

https://www.britishcouncil.org/sites/defaul
t/files/the_state_of_social_enterprise_in_
malaysia_british_council_low_res.pdf
 SOCIAL INNOVATION
“Social innovation seeks new answers to social problems by: identifying
and delivering new services that improve the quality of life of individuals
and communities; identifying and implementing new labour market
integration processes, new competencies, new jobs, and new forms of
participation, as diverse elements that each contribute to improving the
position of individuals in the workforce.
Social innovation is distinct from economic innovation because it is not
about introducing new types of production or exploiting new markets in
themselves but is about satisfying new needs not provided for by the
market (even if markets intervene later) or creating new, more
satisfactory ways of insertion in terms of giving people a place and a role
in production.
The key distinction is that social innovation deals with improving the
welfare of individuals and communities through employment,
consumption and/or participation, its expressed purpose being to provide
solutions for individual and community problems”
 SOCIAL INNOVATION –
INDIVIDUAL DRIVEN
THINKING
EXAMPLE:
AMITABHA SADANGI (INTERNATIONAL
DEVELOPMENT ENTERPRISE, INDIA)
Develops low cost irrigation technologies to help
farmers survive in dry season.
ANSHU GUPTA (GOONJ, INDIA)
Formed a channel of recycling clothes and fabric to
meet the needs of poor.
 SOCIAL INNOVATION –
INDIVIDUAL DRIVEN
THINKING
MITCH BESSER (FOUNDER & MEDICAL
DIRECTOR OF CAPE TOWN-BASED
PROGRAMME MOTHERS2MOTHERS)
Aims to reduce mother-to-child transmission of HIV
and provide care to women living with HIV.
TRI MUMPUNI (EXECUTIVE DIRECTOR OF
INDONESIAN NGO IBEKA – PEOPLE
CENTERED ECONOMIC & BUSINESS
INSTITUTE)
Bring light & energy into the lives of rural
populations via the intro of micro-hydropower
plants to more than 50 villages.
EMKAY GROUP – TAN SRI DATUK (DR) HAJI
MUSTAPHA KAMAL BIN HAJI ABU BAKAR
(ORANG UTAN ISLAND FOUNDATION)

The Bukit Merah Orang Utan Island

Foundation is the driving force behind the
island's operations as well as its research
centre's main source of funding. The
foundation's main responsibilities include the
setting up and maintenance of the island's
facilities, facilitating sponsorships and
donations, organising orang utan infant
relocation, displacement support,
rehabilitation, and education programmes, in
addition to collaborating with universities,
government agencies, schools, charitable
organisations and non-government
organisations.

https
://www.youtube.com/watch?v=VgThKyjTMzs
MALAYSIAN SOCIAL
ENTREPRENEUR

Wong King Yoon, Director General Manager,

TAN CHONG INDUSTRIAL EQUIPMENT
SDN  BHD presented a cheque to The National
Kidney Foundation of Malaysia for RM30,000
in support of activities to be carried out by the
NKF LifeCheck.
 ANANDA KRISHNAN
MALAYSIAN SOCIAL ENTREPRENEUR
CEO- MAXIS COMMUNICATIONS &
MEASAT

Ananda's strength lies in his ability to

appreciate and take advantage of
new technology discoveries and make
them work in his way.  His intelligent,
vision and leadership has enabled
him to continue leading the pack in
the Malaysian's rich-list for many
years.

In his course of life, he has been

contributing huge sums of energy and
money for the charity and
foundations. He has donated as much
as RM160 millions towards developing
and providing education opportunities
for Malaysians.
 CORPORATE SOCIAL
RESPONSIBILITY (CSR)
Social entrepreneurship is increasingly
important component of big business.
CSR is becoming a major function in many
business and many make use of formal
measures.
Exp: NIKE FOUNDATION, SKOLL
FOUNDATION-EBAY, GATES
FOUNDATION (BILL GATES SUPPORTED
BY FINANCIER WARREN BUFFETT) ETC.
 STAKEHOLDER
INVOLVEMENT IN CSR
By engaging stakeholder directly,
companies are also better able to avoid
conflicts.
Example 1: Starbucks responded to
customer concerns and activist protest
about the impact of coffee growing on
songbirds by partnering with leading
activist group to improve organic, bird
friendly coffee production methods (shade
grown coffee).
Shade grown coffee benefits song birds who use the coffee
plant as a natural habitat, reduces the need for fertilizers and
herbicides, and promotes biodiversification.
Unfortunately, the production of a shade grown coffee estate
is almost 1/3 that of a non-shaded coffee farm.
Approximately 150 bird species live on farms of shade
grown coffee, whereas non-shaded coffee supports s few as
20-50 species.
Between 1980 and 1994 the songbird populations have
steadily decreased.
“We can change a habit and save a habitat. The change begins
at the cup™.”
STAKEHOLDER INVOLVEMENT IN CSR

Example 2: Ahold, the largest retailer in

Netherlands used stakeholder engagement to
enable it to expand its operations into under-
served urban areas
With the local government and nine other
retailers it developed a comprehensive plan for
the Dutch town.
CSR goes beyond public relations in many
STAKEHOLDER
cases, with genuine efforts to ensure social
INVOLVEMENT INeconomic
value is created alongside CSR value,
and that stakeholder benefit as widely as
possible and not simply as consumers.
Business value:
-Brand
-Reputation
-Market share
-Product/service innovation
THE POTENTIAL OF THE
“BOTTOM OF THE PYRAMID”
 GENERAL ASSUMPTIONS:
THEY CAN’T AFFORD IT SO
WHY INNOVATE?
Meeting the needs of people at the bottom of the pyramid is
not about charity but rather about a fundamental rethink of
the business model – paradigm innovation.
The challenge of meeting their basic needs for food, water,
shelter and healthcare require high levels of creativity
Beyond the social agenda lies a considerable innovation
opportunity
It requires us to reframing of the normal rules of the market
game and a challenging of core assumptions as in table 2.2:
 EXAMPLE OF CHANGING THE
GAME AT THE BOTTOM OF
THE PYRAMID
ITC one of India’s largest private sector firms. Involved in
agro-trading and dealing with variety of Indian commodities
including pepper, edible nuts, fruits & grains.
It has been active trying to improves its relationships with
farmers by pioneering “e-choupal” – traditional gathering
place
2000 computer kiosks has been located in villages and linked
to wider network across the country allowing access to
information about weather, prices, agriculture advice etc.
It helps ITC plan its logistic more effectively but also brings
benefit to farmers.
Reduces transaction cost with the use of intermediaries.
 TIPS FOR SOCIAL ENTREPRENEURS
– DEVELOPING PERSONAL
CAPABILITIES
Spot a gap in the market and try to fill it
Be clear why you want to do it
Be able to network with variety of people and communities
Be good at spotting and re-using resources
Don’t be afraid to make mistakes
Manage the cash flow
Use “viral marketing” – word of mouth
Identify your skill needs
Get someone expert to review your plan
Have an exit strategy – share your idea with other organizations to spread
risks.
 VIDEO - SOCIAL
ENTREPRENEURS
PIONEERING SOCIAL CHANGE

https://binged.it/2UoTzaA
THANK YOU!