WELCOME TO MY PRESENTATION

Punctuation & Capitalization

Presented By, Presented To,

Name: Md. Shawon Sarker Ms. Bilkis Fahmida
ID: 20203027 Assistant Professor
SL: 39 Department of English and Modern
Section: C Languages
Program: BCSE
 Contant
1. Concept of ride sharing.
2. History of ride sharing apps in Bangladesh .
3. Segmentation of ride sharing apps.
4. Major ride sharing apps.
5. Services offered by ride sharing apps.
6. Major challenges faced by ride sharing apps.
7. Marketing Strategy.
8. Empowerment.
9. Research & Development.
10. Recommendation.
11. Conclusion.
 Introduction

1. It is very best opportunity for us to know more about our the ride sharing aps of
Bangladesh.
2. We have mainly focused on the major ride sharing apps in bangladesh
(Uber,Pathao,shohoz,obhai,etc) as well as all many small apps which are not that much
populer .
3. We have also discussed about an general overview of ride sharing apps in
Bangladesh.Such as there major challenges, marketing strategy etc.
4. In this presentation, the Overview of Ride sharing Apps in Bangladesh will present
 Objective

1. To understand the situation/position of ride sharing apps in Bangladesh.

2. To find it’s future in Bangladesh.
 Chapter one
Concept of ride sharing & Apps
● What is ride sharing
● What is ride sharing Apps
● Benefit of ride sharing Apps
 What is ride sharing?
Ride sharing is a system to sharing ride for go to one place to
another place.

Ride-sharing also called carpooling, car-sharing, and lift-

sharing.
 What is ride sharing Apps
● Ride sharing apps are a mobile app which provide ride
sharing service by using website, network & map likes Uber
app, Pathao app etc.
 Benefit of ride sharing Apps
● You don’t have to make cash payment.
● You are able to track where the driver is at any given
moment.
● You are notified as the driver gets close to where you are.
● You can contact your driver as needed.
Persona 02
Chapter two
Berry Books
Riding sharing apps in Bangladesh
Pathao - March 2015 in Dhaka, Bangladesh
Uber - March 2009; 11 years ago
OBHAI- launched in 2018,
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MUV - Ride Sharing App MUV started back on
2016
Taxiwala -Taxiwala first began operations in
March 2015, but it was re-launched with a new
business model on November 1, 2016.
 Chapter 3

Segmentation of ride sharing app

Segmentation of ride The growth of ride sharing business

sharing app The biggest proof of the growth of ride sharing

business has to be in mainstream the expectations
“Let's book an Uber “

The need for segmenting customers

It’s only when you handle huge volumes of customers

you realise that not all customers are the same.

There are also more segmentation, like,

The benefits of customers segmentation

Better marketing

Better product improvement

Conclusion
Chapter 4

Major ride sharing apps

Major ride sharing apps in Bangladesh
Nowadays, ride sharing companies have been significantly changed the transport in
Bangladesh. To reach your destination within no time just request a Motor bike, CNG,
auto rickshaw or a car ride throw some couple of ride sharing companies. We are
going to share here top five ride sharing services in Bangladesh.

● Uber
● Pathao
● Obhai
● Shohoz
● Piick Me
There are also more than 20+ companies are providing ride sharing services. Like
GARIVARA, Trippo,Taxiwala, Amar ride, Dako,Dhaka moto,SOHOJATRI,Hellow ride etc
Chapter 5

Services Offered by ride sharing app

Services offered
by ride sharing
apps

In Bangladesh now there are many

ride sharing apps and they are
providing many services to us .
some of them are common in
them and some are very different .
Services Offered by the ride sharing apps in Bangladesh

Uber Pathao
1. Uber Pool 1. Pathao Food
2. Uber Food 2. Pathao Parcel
3. Uber x 3. Pathao Pay
4. Uber Black 4. Pathao ride (cars / Bike)
5. Uber Comfort
Services Offered by the ride sharing apps in Bangladesh

Shohoz Obhai

1. Ride 1. Obhai Sheba

2. Food 2. Obon
3. Ticket 3. Obhai miles
4. Obhai ride (CNG,BIKE,CAR)
Chapter 6

Major Challenges faced by ride

sharing apps in Bangladesh
 Major Challenges Faced By Ride Sharing Apps In
Bangladesh

They Have to Face A

lot Of Problems or
Challenges Like
Technical
Errors,funding &
Internal Policy Issues
 SOME OF THE MAJOR CHALLENGES

1. Ghost Charging
2. Extremely Expensive
3. Faulty Driver GPS
4. Funding Problem
Chapter 7

MARKETING STRATEGY
MARKETING
STRATEGY

A marketing strategy refers to a

business's overall game plan for
reaching prospective consumers
and turning them into customers
of the products or services the
business provides.
Marketing strategy of the ride sharing apps in Bangladesh

GENERAL ONES INDIVIDUAL ONES

A Loyalty Program Uber-Referrals,UberPool

Obhai-Obon,ObhaiSheba
Safety Solutions
Patho-Insurance Coverage for All
Scheduled Rides
Shohoz-Variety of rides,Shohoz event

Safety & Security Ridox-Ambulance service

Chapter 8

Empowerment
Empowerment

Empowerment is a action that refers

both to the process of self-
empowerment and to professional
support of people, which enables
them to overcome their sense of
powerlessness and lack of influence,
and to recognize and use their
resources.
Empowerment Through Ride Sharing Apps

1.Investor: An investor is a person that 2.Production Team: The production team

allocates capital with the expectation of a future deeply tries to understand their customer to
financial return or to gain an solve their transportation needs with
advantage.E.g:Quazi Zulquarnain innovative technology.

3.Riders: People are now make their own 4.Engineers:The engineers build the
carrier with the help of this riding apps by technologies that power the platform and
driving their Cars, Motorcycle,CNG, Cycle. ignite opportunity for users worldwide.

Others : Finance,Safety &

Insurance ,Business development,public
policy,design and many more.
Chapter 9

Research & Development

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 ● With 7.5 m rides a month, ride sharing services take over
Introduction Bangladesh ECONOMY. The estimated market value for
the ride sharing start-ups is expected to reach $ 1 billion
with in the next five to seven years.

● According to data from January 2019, commuters took 6

million rides each month on average via ridesharing apps.
The current figures, however, have exceeded the 6-
million mark and reached 7.5 million rides per month,
report industry experts.

30
Main points
⚫Drivers of growth
⚫Market dynamics and estimations
⚫Potential shifts in business models
⚫Major challenges
⚫Sustainability and policy directions
⚫Transport Policy Contradiction of Ride Sharing
⚫Global ride sharing economy picture.
⚫Global Players’ valuation and their comparison
⚫Invasion in Asian market
⚫Top players in Asian Market and their valuation
⚫Investments in Bangladesh Ride-sharing 31
Research A study of the Policy Research Institute says that the
ridesharing industry of Bangladesh is valued at an
estimated Tk2,200 crore and accounts for 23 percent of
the transportation sector. According to data from
January 2019, commuters took 6 million rides each
month on average via ridesharing apps.

32
Market dynamics and estimations
● The advent of motor bike-based ride sharing has not only saved
commuters‘ time and provided faster transportation, by passing grid
locked traffic, but it has also created employment opportunities for
thousands.
● In contrast to western cities, where car-based ride sharing services
have grown, Dhaka has seen the boom of motor bike-based ride
sharing services which are cheaper than auto-rickshaws and taxi
cabs.
● With year-on-year growth surpassing 40 percent, motor bike sales
have continued to grow. A Reuters report says that around 200,000
drivers are currently registered under Pathao.
● Uber Moto, Pathao, and Shohoz Ride experienced success in its
early stages in motorbike-based ridesharing
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 Traffic jam in Bangladesh

According to the World Bank, traffic congestion eats up 3.2 million working hours per day
in Dhaka, adding up to 660 million working hours per year.

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Global ride sharing analysis

35
Chapter 10

36
Recommendation
● These ride sharing apps should differentiate the acquisition investments

based on Partners value.

● Because it’s very important for all the partners who don’t have the same

educational background and where their economic condition is not the

same.

● These ride sharing apps should give introduce a quality training procedures

for employees that helping them to deal with differently high-and low-value

Partners These ride sharing apps should take steps to customize their

services based on the nature of the Partners and drivers. That might create
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Chapter 11

38
Conclusion

Start ups and big corporations have shown great support for ride-by-
share movement. The response from the share sharing platform to the
consumers has been extremely positive, as demonstrated by their
global mundane growth. 39
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