Faculty Name:

Mirza Asad Hussain

Group Members:

Adnan 51207
Ayan Tufail 53294
Hafiz Mukarram 46917
Hammad Shoukat 53296
Muhammad Sameer 54590
 Welcome to EcoCube
Introduction

01 What is EcoCube? 04 Practical Solutions

EcoCube is your partner for
sustainability, dedicated to creating
a greener future for Pakistan
02 What is its Mission?
EcoCubes mission is to make
Sustainable Alternatives for a Plastic-
Free Future Providing eco-friendly
alternatives to plastic materials.
Solutions That Are Practical And
Responsible For Meeting Daily
Needs Products that are useful and
environmentally friendly.
05 Stylish and Practical Designs
Merging aesthetics with
functionality in our offerings.

03 Wide Range of Bamboo Products 06 Supporting Pakistan

Offering a diverse selection of Encouraging eco-consciousness
bamboo-based solutions. and sustainable practices.
 BAMBOO
The Renewable Solution for a Sustainable Pakistan

Nature's Versatile Gift:

Renewable and versatile resource Fast-
growing and highly renewable Wide
range of eco-friendly alternatives to
traditional plastics

Extensive Range of EcoCube’s Bamboo Solutions:

Practical and stylish alternatives Containers, boxes, and bottles
Functionality combined with sustainable design

Benefits of Choosing Bamboo:

Superior strength and durability Long-lasting, sustainable
solutions Surpass traditional plastics Reduced environmental
impact Contribute to reducing plastic waste Preserve the
environment
OUR PRODUCTS.
Industry Overview
Rising Demand for Plastic Alternatives

Shift in Consumer Consciousness:

Increased focus on reducing plastic waste and adopting
sustainable practices. Notable transformation in the
industry for plastic alternatives in Pakistan. Growing
demand for eco-friendly solutions.

Environmental Challenges:
Plastic pollution affecting land, water bodies,
and ecosystems. Urgency to prioritize
sustainable alternatives to traditional plastics.

EcoCube's Role in the Industry:

Offering a diverse range of eco-friendly products. Designed to
replace plastic items and provide sustainable solutions.
 Growth Potential &
Government Initiatives

Promising Growth Potential: Government Initiatives:

Plastic alternative industry in Pakistan
showing promising growth prospects.
Increasing consumer awareness and
demand for sustainable options.
Introduction of initiatives and policies to
encourage sustainable practices. Promoting
biodegradable materials and supporting eco-
friendly businesses. Implementing recycling and
waste management programs.

Diverse Industries Involved: EcoCube's Position:

Plastic alternative industry spans
across various sectors: Retail,
hospitality, food and beverage, and
packaging.
Driving innovation and raising awareness
about plastic alternatives. Positioning as a
key player in the market. Ready to meet
the growing demand for plastic
alternatives and contribute to a
sustainable society.
 MARKET CHALLENGES
1. Cost: Eco-friendly containers:
often come with a higher production cost compared to traditional containers made from non-renewable
resources. This cost can be a barrier for some customers, especially if they prioritize affordability over
sustainability. It's important to educate consumers about the long-term benefits and cost savings associated with
eco-friendly containers.
2. Limited awareness and demand:
Although sustainability has gained significant attention in recent years, not all consumers are aware of the
environmental impact of conventional containers or the availability of eco-friendly alternatives. Creating
awareness and generating demand through effective marketing and education campaigns can be a challenge.
3. Availability of alternatives:
Eco-friendly containers may face competition from conventional containers that are readily available and
widely used. Establishing a robust supply chain and ensuring consistent availability of eco-friendly containers
can be challenging, especially for small businesses or startups.

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SOCIAL MEDIA CREATIVES

https://fb.me/1W0FQlLJEzSYjy5
https://fb.me/1MZYmHMb3bLcoC1
https://fb.me/anzYOBd7ucR8EM

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 OUR STRATEGY
1. Education and Awareness :Use your internet campaign to inform customers about the
negative effects of conventional containers on the environment and the advantages of eco-
friendly substitutes. Make interesting material that highlights the value of sustainability and
how your containers contribute to it, such as blog entries, films, and infographics.
2. Stress Cost Savings: Draw attention to the ongoing cost savings brought on by using eco-
friendly containers. Showcase how they can, over time, assist consumers or organizations in
reducing waste and costs. Give specific instances and figures to illustrate the financial
advantages.
3. Showcase Quality and beauty: Make visually attractive photographs and films that highlight
the quality and beauty of your eco-friendly containers by investing in professional product
photography. Emphasize any distinctive qualities or design traits that make them stand out
from other possibilities. Use endorsements or client feedback to support the favourable
impression of your items.

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 Product’s Big Idea
Problem
Plastic waste is one of the crucial problem
Pakistan is facing at present, single use plastic not
only damages the environment but also causes
serious issues on peoples health

Solution
That’s where Ecocube comes into rescue, by
offering high quality, functional and eco friendly
plastic alternative products. By promoting eco
friendly and sustainable goods Ecocube promises
a greener future in Pakistan

Slogan
“Lets reshape & create a greener Pakistan”
Social Media & Website

https://www.facebook.com/profile.php?id=100093161710673&mibextid=ZbWKwL

https://ecocubepk.wixsite.com/ecocube

https://instagram.com/ecocubeofficial?igshid=MmJiY2I4NDBkZg==
 SEO Working
Keywords: 

1.bamboo eco friendly products   

2. Eco friendly grocery bags 

3. Eco friendly products in Pakistan 

4. green living Pakistan 

5. shop for eco friendly gifts in Pakistan

Meta Description

Title Tag
Consumers Perception
EcoCube as a New Plastic Alternative

Establishing a Strong Brand Presence:

Newly established plastic alternative
business. Opportunity to create a positive
and lasting impression. Focus on unique
offerings and commitment to sustainability.
Initial Consumer Perception:
Curiosity and interest in exploring new and
eco-friendly alternatives. Emphasize
EcoCube's innovative approach and
sustainable materials.

Positioning as a Reliable Choice:

Offering plastic alternatives made from
bamboo and sustainable materials. Build trust
and credibility by communicating benefits
and value.
Effective Marketing & Building Trust
Effective Marketing Strategies:
Utilize social media platforms for awareness
and engagement. Engage with eco-friendly
communities and participate in relevant
events. Collaborate with like-minded
organizations to amplify reach.

Fostering Trust and Authenticity:

Actively engage with potential customers.
Share company mission and values to
establish trust.

Importance of Feedback and

Reviews:
Feedback from early customers shapes
consumer perception. Provide exceptional
experiences and ensure product quality.
Generate positive word-of-mouth and build a
strong reputation
 Target Market
The target market for our products is ;
1. Businesses and organizations.
2. Health conscious consumers.
3. Ethical consumers.
4. Millennials and Generation Z.
5. Environmentally conscious consumers
PRODUCT COST AND SELLING PRICES
PRODUCT COST SELLING PRICE

Stainless steel lunch 1500 Rs/- 1975 Rs/-

boxes with bamboo
lids.
Bamboo based cups. 150 Rs/- 300 Rs/-

Bamboo water bottle. 1375 Rs/- 1895 Rs/-

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EXPENSES
PARTICULARS AMOUNT.

SEO expense. 1000 Rs/-

Facebook Campaign. 500 Rs/-

Instagram campaign. 500 Rs/-

YouTube campaign. 1000 Rs/-

Total. 3000 Rs/-

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THANK YOU