MTR Foods Ltd.

QUALITY THROUGH PRODUCTIVITY

Our Mission

To provide Authentic Indian vegetarian Food Experience the consumers across the World to

Today Menu Structure Presentation

MTR Foods Pvt Limited
Our Company Quality an Obsession Quality & Productivity

Technology & Systems

Our Company-Heritage

The Genesis
Started as Brhamins coffee bar
Founded in 1924; Started as a family restaurant which grew to become a tourist attraction in Bangalore

Mavalli Tiffin Room MTR

Quality then meant Hygiene:- Sterilized silver crockery & cutlery, exit thro kitchen see to believe concept Purity of ingredients used Great taste. PURE & PERFECT

Our Company-Heritage

The Obsession

Unwavering obsession to Quality. Restaurant took extreme step of shutting shop ,than compromising on quality to reduce prices in line with Government order.

QUALITY DEFINITION
Quality as defined in ISO standard Stated Needs & Implied Needs to be met For MTR Quality= Pure & perfect i.e. it means Hygiene Nutritious Convenience Natural / no additives Available at the corner store To meet requirements of wider section of population Value for money

QUALITY A WAY OF LIFE

Policy WE, AT MTR FOODS LIMITED ARE COMMITTED TO MANUFACTURE AND MARKET FOOD PRODUCTS OF HIGH QUALITY, HYGIENICALLY PROCESSED USING STATE-OF-THE- ART TECHNOLOGY WITH THE FOLLOWING OBJECTIVES. CREATION OF MTR BRAND SYNONYMOUS WITH QUALITY AND FOOD

SAFETY. CONTINUOUS IMPROVEMENT BY TOTAL COMMITTED PARTICIPATION

OF ALL. SATISFY THE CHANGING NEEDS OF CUSTOMERS FOR TOTAL DELIGHT. CONTINUALLY IMPROVE THE EFFECTIVENESS OF QUALITY AND FOOD

SAFETY MANAGEMENT SYSTEM.

QUALITY THROUGH PRODUCTIVITY A WAY OF LIFE

HYGIENE This parameter has been made in to a productivity norm through a hygiene score card.
Personal hygiene of employees Production environment hygiene Machinery cleaning protocol

Each work area is rated by an independent team and reflects in balance score card.

QUALITY THROUGH PRODUCTIVITY A WAY OF LIFE

NUTRITION-PURITY This parameter has been made in to a productivity norm through Purchase and R&D KPIControl of value chain
Devoid of adulteration Known source Testing and storage

Farm to Fork Quality Assurance

MTR CONTROLS ENTIRE VALUE CHAIN

Consumer Sourcing Tie ups with farmers to grow exclusively for MTR Quality control begins at Farms Manufacturing Integrated Facility with 100% In house manufacturing State of the art testing equipment GMP in place Web based feedback System 100% Traceability with SAP ERP system

QUALITY THROUGH PRODUCTIVITY - A WAY OF LIFE

Convenience
This parameter has been addressed as product Type/ category Instant Mixes & Vermicelli [Limited cooking] Meal compliments [Papad & pickles] Spices & spice blends [Masals & chutny powder] Frozen Foods [Heat and eat] Ready To Eat Desserts [Ice Cream & sweets] In all about 280 SKUs. This addition of product under each category is a KPI for the group.

QUALITY THROUGH PRODUCTIVITY - A WAY OF LIFE

Availability
Domestic
C&FA concept East: Chennai, Tirupathi, Vijayawada, Bhuneshwar, Kolkata & Gawhati West: Kozikhode, Mumbai & Ahmedabad Central: Hyderabad & Indore North: Delhi and superstockiests at Jaipur, HP, J&K, Haryana & Chandigarh Karnataka: Factory ware house itself as C&FA

Overseas
Consignee agent in each country

SUPPLY CHAIN
FACTORY- BANGALORE PRODUCTION FACILITY

EXPORTS

CFA

RDS

Inst Supp Caterers

1.Defence (Troops) 2. CSD 3.Metro Mall

Retailers

Wholesalers

Caterers

Consumer

QUALITY THROUGH PRODUCTIVITY - A WAY OF LIFE The supply chain has KPI to measure productivity
Demand Vs supply
Variety Fill / Line fill Volume fill /Case Fill

Economy of supply
Carry & Forwarding cost as % freight Wrong supplies Wastages as % of sale

QUALITY THROUGH PRODUCTIVITY - A WAY OF LIFE Value for money

Consumer acceptance
Share of earnings category wise Power product

Typical price range

Vermicelli-Rs 40/kg Sweet mixes Rs 35/300gms RTE Rs 45/250gm i.e. for 2 adults Heat & Eat Rs 45/250 gms i.e. meal per head Spice & spice Blends Rs 30/200gms

QUALITY THROUGH PRODUCTIVITY - A WAY OF LIFE

Production Analysis

TYPICAL KPI OF PROCESS UNIT BOM Vs Issues

% G.P SKU Capacity Utilization Cost Variation Sales comparison 8 -D Complaints

Order fulfillment status Absenteeism Working Cost Analysis New Product introduction Physical Stock Differences Yield Analysis

QUALITY THROUGH PRODUCTIVITY - A WAY OF LIFE Human Productivity

Production: Labour Cost/CB or Kg Sales : Marketing & sales cost /head as

% of turnover made by individual

HR : KRA i.e. volume & value

contribution category wise

QUALITY THROUGH PRODUCTIVITY - A WAY OF LIFE

Technology & systems A culture
ISO 9001 & HACCP certified & now ISO 22000 certified. All are part of the system 1st Indian Food Company to implement ERP system SAP in record 3 months and SAP award winner 1st Indian food Company to be awarded by Prime Minister for technology absorption. Always a winner of honest tax payer award.

WE ARE TODAY

Fast Growing Company with annual growth rate of 30% over the previous year. Offer a wide range of convenient vegetarian Indian food products; across the globe USA, Europe, Middle East, Asia, Australia & Japan. Market leaders in meals in India. Ready-to-Eat, Heat & Eat curries &

Among the top 5 value added Foods brand in India

SIGNIFICANT LEARNINGS -3 Ps
PASSION & PENCHANT Without passion and personal commitment no goal can be achieved. PERSEVERANCE: Perseverance has to have a holistic approach. In other words one update on the worlds best practices and latest technological developments so that the leadership is sustained. People People asset needs to be nurtured and developed to absorb technology, imbibe culture and develop passion for Quality.