Starbucks

Welcome to Starbucks, the most famous coffeehouse chain in the world.

Let's discover together the history, expansion, menu options, rewards,
and future plans of this beloved brand.

Presented by: Rithik raj

History of Starbucks
1971-1990s
Founded in Seattle, Starbucks
began as a single coffee shop.
Expanding slowly over the
years, it became a favorite spot
for coffee lovers.
2000s
Starbucks underwent some
changes, including logo
redesigns and the removal of
the word "coffee" from their
logo. It also became involved in
social issues like LGBTQ+ rights
and sustainability.
2010s-today
Starbucks has grown to over
30,000 stores worldwide, with a
brand appeal that extends
beyond coffee. It's a place to
relax, socialize, and work.
Expansion of Starbucks
International Market
Starting with Japan in the
1990s, Starbucks has
expanded to over 80
countries. Each location has a
unique design to
accommodate for the local
culture and customs.
Product Lines
Starbucks has not only grown
to more stores, but has more
products--via food (pastries
and sandwiches), drinkware,
and merchandise.
Franchising
Starbucks used to be a
completely company-owned
operation but has since
shifted to include franchising
in certain markets and
partnerships with other shops.
Menu options at Starbucks
1 Beverages 2 Food

Starbucks serves classic Starbucks provides various

coffee drinks, teas,
refreshers, sodas, and
seasonal drinks. They are
known for their ability to
customize drinks to your
exact liking(helped by the
infamous “secret menu").\
breakfast sandwiches,
wraps, and pastries such as
cakes, muffins, and cookies.
They have expanded their
food offerings in recent
years, especially with
healthier options and vegan
items.

3 Digital Menu Boards

Many Starbucks stores have implemented digital menu boards to

better showcase items and prices in a visually dynamic way.
Starbucks rewards and loyalty program

Starbucks Rewards Promo and discount Mobile App Integration

Customers can register for free,
collect stars, and redeem them
for free drinks and food items
codes
Starbucks allows for the use of
discount codes and promos to
increase customer satisfaction
and sales.
The Starbucks mobile app is a
great way to pay for your drinks
and food, earn stars, and be
eligible for exclusive offers.
Sustainability efforts by Starbucks
Fairtrade coffee
Starbucks sources its coffee ethically and has
committed to 100% ethical sourcing. They support
small growers by paying them adequate wages to
cultivate and harvest coffee beans.
Reduce, Reuse, Recycle
Starbucks has vowed to decrease its environmental
impact by reducing waste and preserving natural
resources. In 2018, Starbucks committed to
eliminating single-use plastic straws globally by
2020.
Future plans for Starbucks
Food Expansion
Starbucks will make a greater
push to expand its food
offerings, likely including
faster and more convenient
breakfast options.
Shop Innovation
Starbucks plans to make
advances in mobile tech,
allowing for better in-store
experiences, personalized
orders, and more virtual
interactions.
Cultural Impact
Starbucks hopes to maintain
its image as a positive global
influence and a leader in social
issues, supporting
communities and the
environment.
competitor

Dunkin' Donuts Peet's coffee

A long-time Starbucks competitor, DD is known for A smaller, more upscale coffee chain with a strong
its fast service, low prices and is more often the following. They focus on quality coffee and tend
go-to place for a quick cup of coffee. to draw an older, less "franchise-y" crowd than
Starbucks or Dunkin'.
My critique
Starbucks is a global phenomenon and I agree that their coffee shops provide a comfortable ambiance. As for
the coffee, it might not be the best in the world, but it has a unique taste. The food offerings have increased
exponentially--quality, nutrition, and pricing being the variables. Starbucks' new customer rewards program is
also one of the best in the industry. As regards environmental and social responsibility, they are doing a
commendable job.