CONTEMPORARY MANAGEMENT

PROJECT
SIMA company for food industry
Dr . Hesham Sadek
 TEAM MEMBER

Ahmed Samir Ahmed Adel

Abdelrahman Adly
Emam Farghaly

ESL 72V1 Group (A)

Vision and Values for SIMA company

2
Abdelhamid Halawa Ahmed Mostafa Ahmed Abdelhamid
Agenda

1 Introduction about the company.

2 SIMA SWOT Analysis.

3 SIMA Current Vision Statement.

4 Reasons of Vision Change.

5 New Vision Statement.

6 SIMA Current Values.

47 Reasons of Values Change.

8 SIMA New Values.

9 Recommendations.
SIMA Company Introduction
"SIMA Group" is family-owned Egyptian global

supplier of sweets for more than 50 countries.

The company established in 1961 to reach a global

position through 3 factories that produce more than

20,000 tons of high-quality products of desserts,

toffee, chocolates, gum, wafer and lollipop.

While achieving success in national markets sima can

target different international tastes in hard candy and

lollipops.
4

• .
SIMA SWOT Analysis
Strengths
• Various products.
• A well-known brand name
• Strong distribution network.
Weaknesses
• Poor food waste managing.
• Low factory Hygiene.
• Lake of HSE system
• Poor reputation.
• Limited market share.
Opportunities
• Penetration of local markets while government import
restrictions are in place.
• Low purchase power for imported products.
• Applying environmental sustainability.
• Expansion in Middle East & Africa markets.
Threats
•Raw materials global shortage and price increase.
•Government roles and regulations, National Food Safety
Authority ( NFSA).
• Competitors has high quality products.
•Consumer awareness about healthy food.
VISION STATEMENT :

2 Reasons of vision change

3 SIMA new vision statement

1 SIMA current vision statement
SIMA Current vision statement :

We will build on our heritage and long history of the development of manufacturing and

distribution of products of high value Sweets to win the hearts and minds of the consumer

in the Middle East and selected international markets. 

Will strive to achieve this by working hard to accommodate the needs of the consumer and

building strong brand names and business relationships based on win-win partnership with

our suppliers and rely on a team of qualified professionals whom we consider their development and reward
of our highest priority.

We are dealing with people fairly and with dignity and respect.
Reasons of Vision Change

1 The company vision is not

implemented

.
2 The vision statement has too much

jargon.

3 The developed objectives are not

relevant.

4 Generic vision statement - lake of

specificity
New vision statement :

Our vision is to create a market-leading, global firm that is passionate about sweets, has the

drive to expand, develop the confectionery market, and provide superior products in terms

of value and quality.

rely on a team of qualified professionals whom we consider their development and reward of our highest priority.
We are dealing with people fairly and with dignity and respect.
VALUES STATEMENT

2 Reasons of values change

3 SIMA new values statement

1 SIMA current values statement
SIMA Current Values Respect
We respect our
Dignity Fair

heritage, our To create culture the price that both

stakeholders and our that brings out buyers and sellers
universe we always agree on based on
the best in
seek a win-win outcome future potential
people growth

11
Reasons of Values Change
In order to reach the objectives of new SIMA we need to:

enhance the company culture with new

added values.

To enhance the consumer mindset about

the company .

Poor values result in bad

reputation.
 ACCOUNTABILIT INNOVATION RESPECT
Y We value each other,
What defines our products, and the
We value health and
safety and protect
and leads us as a environment.

the environment company

SIMA New Values

COMMITMENT Passion
We are committed to being We are eager, proud, and constantly
work to provide the best possible 13
sustainable over the long term service.
through focus and depth in
everything that we do
 Recommendations:
•Analyze the deviation from planned activities, stating the
variances and clarify the reasons behind to overcome
those reasons in the future.

•Set strategical plans for engaging both stakeholders and

attract more volunteers according to its revised vision.

•Adopt integrated change strategy to set the goals and

desired outcomes by management and giving the lower
managers and staff space to contribute to the plan and
relevant implementation to avoid any resistance or
miscommunication later.

•Provide adequate training to staff and sufficient data

orientation in operations.

• .
14
THANK YOU
Group A

ESL 72V1@ ESLSCA

.com

www.contoso.com