International
Marketing
Management

PR1 (Group
Presentation)
Student Name:
Student ID:
 Table of Contents

 Introduction………………………………………………………..3
 Screening Criteria for the business of Graze…………….4
 Data Collection and Chosen Criteria ……………………....5
 Denmark and Germany …………………………………………..6
 France and The Netherlands…………………………………….7
 Analysis of the other four countries not meeting the criterion
screening………………………………………………………………..8
 Table suggesting the criteria table and the suitability of each
countries………………………………………………………………….9
 Top two countries for the selection process…………………...10
 Recommendations for Graze……………………………………….11
 Conclusion……………………………………………………………….12
 References………………………………………………………………..13

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Introduction

• The accompanying presentation will focus on the management of

international marketing.

• Graze is the main business area that shall be focused in the presentation.

• The presentation will highlight the suitability of different regions for

practicing the operational activities of Graze.

• It will recommend different actions while finding out the suitability of the
countries.

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 • Screening criteria is believed to be quite important in the

Screening Criteria for overall international context that implies to different

the business of Graze

characteristics that makes it suitable for the business to
conduct the business.

• Preliminary screening can be an important source of

screening for Graze and these are able to analyse the
markets quite effectively without having much problem.
 Some of the parameters that will be used for graze and as a part of
the preliminary screening are the population size, economy structure,
income levels, infrastructural factors along with that of political
conditions.

 Resources availability in the external market is also an important

screening criteria for the business activities of Graze.

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Data Collection and
Chosen Criteria

• This section will aim at highlighting four different criterion

and the countries which best suits the business activities.

• These data will comprise of different data and other resources

that allows in gaining important information for this.

• It shall present ideas about the different countries along with

their suitability to conduct the activities.

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 COMPARISON

Austria and Belgium

 Belgium is one of the compact as well as the diverse market that is located on
the crossroads of Europe.

 The high-income levels in both Belgium and Austria tend to suit the screening
criteria and that also includes a strengthened economic feature.

 The skilled art infrastructural sets of values within Belgium and Austria helps
them to conduct the activities effectively and that could help in conducting the
operational features.

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 France
and
Denmark

• Both of these nations has intended to strengthen their overall bilateral relationships that has

supported them to their maximum potentiality for organising the works.

• The need for recognising along with the promotion of their individual values that can

conduct the activities effecti0vely.

• They are able to undertake a common approach for addressing the global challenges and

facing their countries.

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Analysis of the other
four countries not
meeting the criterion
screening

• The countries that have not been selected for the market activities of Graze are that of

Sweden, Switzerland, Spain and Portugal.

• The most important reason for not selecting these countries is the absence of stabilised

political conditions.

• The weakening economic structure also reduces their potentiality to market the products

for Graze.

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Table suggesting the criteria table
and the suitability of each countries
Criteria Denmark Belgium France Austria Sweden Switzerland Spain Portugal

Resources availability ✓ ✓ ✓ ✓ X X X X

Political conditions ✓ ✓ ✓ ✓ X X X X

Strengthened economic ✓ ✓ ✓ ✓ X X X X
conditions

High-earning levels of ✓ ✓ ✓ ✓ X X X X
consumers

Infrastructural facility ✓ ✓ ✓ ✓ X X X X

Health conscious ✓ ✓ ✓ ✓ X X X X
consumers

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 Top two countries for the selection
process

 From the list of four countries that have been selected, it can be said that

Denmark and Belgium provide an effective base for marketing the products

of the graze.

 They are the ones which consist of the maximum of the population belonging

to the high and medium income levels.

 The premium quality product ranges of Graze would thus be the most wanted

and needed in the countries of Denmark and Belgium.

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Recommendations for Graze
• The most important strategy that can be implemented by Graze in their

operations is the maintenance of the uniqueness in the business.

• It shall allow them to create different advancements and also effectively

conduct the activities.

• They should also be maintaining a lower price range that would at first

attract wide range of customers who can be responsible enough for their

works.

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Conclusion
• The above presentation has been based on the concept of international

management and marketing.

• It has completely focused on the organisational context of Graze.

• Suggestive strategies have been proposed to help them conduct their activities

properly.

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References
• britannica, (2022). Economy of Netherlands. [Online] Available at: https://www.britannica.com/place/Netherlands/Economy
• ec.europa, (2022). International market selection. [Online] Available at: https://single-market-economy.ec.europa.eu/sectors/tourism/eu-funding-and-businesses/business-portal/
internationalisation-tourism-businesses/international-market-selection_en
• foodnationdenmark, (2022). Danish state visit to Germany: Together for a sustainable future. [Online] Available at: https://foodnationdenmark.com/news/danish-state-visit-to-
germany-together-for-a-sustainable-future/
• government.nl, (2021). Joint statement of France and the Netherlands. [Online] Available at: https://www.government.nl/documents/diplomatic-statements/2021/08/31/joint-
statement-of-france-and-the-netherlands
• HTEI, (2022). Process to select International market. [Online] Available at: https://howtoexportimport.com/Process-to-select-International-market-4576.aspx
• investinholland, (2022). The Netherlands’ business climate and strategic location make it one of the best countries for business. [Online] Available at:
https://investinholland.com/why-invest/about-the-netherlands/
• trade.gov, (2022). Denmark - Country Commercial Guide. [Online] Available at: https://www.trade.gov/country-commercial-guides/denmark-market-overview
• trade.gov, (2022). Germany - Country Commercial Guide. [Online] Available at: https://www.trade.gov/country-commercial-guides/germany-market-overview#:~:text=The
%20German%20economy%20is%20the,largest%20market%20for%20U.S.%20exports.
• trade.gov, (2022). Market Overview. [Online] Available at: https://www.trade.gov/country-commercial-guides/denmark-market-overvie

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THANK
YOU!