DOB Quiz Bee: Battle of the Wits

I N T R O

Rounds

01 02 03
EASY ROUND. AVERAGE ROUND DIFFICULT ROUND
 1
ROUND

EASY ROUND
R O U N D 1

What does the term "ROI" stand for in business?

Rate of Return on
A Investment
B Interest

Return on
C Rate of Interest D Investment
R O U N D 1

What does “branding” mean in digital marketing?

Market
A Segments
B Target Market

Identity and Putting logo on

C Image
D products
R O U N D 1

This research is focused on location of retail and

wholesale outlets.

Pricing Distribution
A Research
B Outlet

Distribution Business
C Research
D Research
R O U N D 1

In marketing, what is Positioning mean?

How competitors How consumers

A perceive a product B perceive the product

How products are Your product

C viewed on the store D compared to your
shelf competitor
R O U N D 1

It determines optimal product designs.

Product Identification
A Research
B Research

Segmentation Distribution
C Research
D Research
R O U N D 1

What does the acronym SWOT stand for in business

management?

Strengths, Strengths, Weaknesses,

A Weaknesses, B Opportunities and
Options, and Threats Threats

Sales, Warehousing,
Selling, Working,
C Ordering, and D Organizing, and Training
Transportaion
R O U N D 1

What is the meaning of the term "brand equity" in

marketing?

The value that a brand adds to a The cost of creating and

A product or service beyond its B maintaining a brand
functional benefits

The amount of revenue The number of products or

C generated by a brand
D services sold under a brand
R O U N D 1

It determines the basis of segmentation.

Product Identification
A Research
B Research

Segmentation Distribution
C Research
D Research
R O U N D 1

Marketing is sale and advertising?

True False
R O U N D 1

Sale opinion focus to seller's needs. Marketing opinion

focus to buyer's needs.

True False
 2
ROUND

AVERAGE ROUND
R O U N D 2

Sale opinion focus to seller's needs. Marketing opinion

focus to buyer's needs.

a. Market segmentation is the process of dividing a large market into smaller

groups based on similar needs and characteristics, while targeting is the
selection of a specific group of customers to focus on.
b. Market segmentation is the selection of a specific group of customers to focus
on, while targeting is the process of dividing a large market into smaller groups
based on similar needs and characteristics.
c. Market segmentation is the identification of potential markets for a product,
while targeting is the selection of a marketing mix for a specific market
segment.
d. Market segmentation is the process of determining the price for a product,
while targeting is the selection of distribution channels for a product.
R O U N D 2

What is the purpose of performance appraisal in human

resource management?

a. To evaluate and improve the performance of

employees.
b. To determine the salary of employees.
c. To select employees for promotion.
d. To determine the job responsibilities of employees.
R O U N D 2

What is the difference between training and

development in human resource management?

a. Training focuses on improving the skills and knowledge of employees to perform

their current job, while development focuses on preparing employees for future
roles.
b. Training focuses on improving the skills and knowledge of managers, while
development focuses on improving the skills and knowledge of employees.
c. Training focuses on improving the technical skills of employees, while
development focuses on improving the interpersonal skills.
d. Training focuses on improving the short-term performance of employees, while
development focuses on improving the long-term performance.
R O U N D 2

It is the backbone of ongoing information system in

research.

A Time B Internet

C Primary Data D Secondary Data

R O U N D 2

What is the concept of "organizational culture" in

management?

a. The set of shared values, beliefs, and norms that shape the
behavior of individuals within an organization.
b. The system of laws and regulations that govern the behavior of
organizations within a society.
c. The process of adapting to new technologies and business
practices within an organization.
d. The system of incentives and rewards that motivate employees
within an organization.
R O U N D 2

A person who owns and operates a business.

U E P E R N R N TE R E
 
R O U N D 2

A tax on imported goods.

I R F R A T
R O U N D 2

The legal process by which a person or business declares itself

unable to pay its debts and seeks protection from its creditors.

K P U B A T C N Y R
R O U N D 2

Promotion media are the various vehicles that

corporation can use to carry their promotional message
to.

E I U C E A N D
R O U N D 2

Now appearing prophetic, what device was announced in 2007

with the following slogan? "This is only the beginning."

H O I P E N
 3
ROUND

DIFFICULT ROUND
R O U N D 3

A risk management strategy that involves investing in a

variety of assets to reduce the risk of loss.
R O U N D 3

It outlines a company’s mission, vision, goals, and

strategies for achieving those goals.
R O U N D 3

What analysis methodology is used to identify the

macroeconomic conditions in a marketing
environment?
R O U N D 3

It is the process of dividing markets into distinct groups

of buyers.
R O U N D 3

The group of customers that a company aims to sell its

products to.