N AT I VE B US H S P I C E S

AUS T R AL I A S T R AT E G I C
PLAN
Createby:NOVIANTO
STRATE GIC PLAN
NATIVE BUSH
SPICESAUSTRALIA2021-2023
𝗈 Na t i ve B u s h S p i c e s A u s t r a l i a l o c a t e d i n C o ff s
H a r b o u r, N e w S o u t h Wa l e s .
𝗈 To c a t e r f o r a d e m a n d f o r A u s t r a l i a n n a t i v e f o o d

pr odu ct s, Nat ive Bu sh Spices Au st r a lia

establishedin2010.
𝗈

N a t i v e B u s h S p i c e s A u s t r a l i a h a s o rg a n i
c
certification.
𝗈

NativeBushSpicesAustraliamanufactu
rersand
r e t a i l s r a n g e o f o rg a n i c a n d A u s t r a l i a n n a t i v e
STRATE GIC PLAN
NATIVE BUSH
SPICESAUSTRALIA2021-2023
𝗈NativeBushSpicesAustraliamanufacturersand
r e t a i l s r a n g e o f o rg a n i c a n d A u s t r a l i a n n a t i v e
foodssuchasfolowing
❖ Nativeherbandspices

❖ Nativeherbalteas

❖ Nat ive fr u it ja m a n d con ser ves

STRATE GIC PLAN
NATIVE BUSH
SPICESAUSTRALIA2021-2023
𝗈 CurentlyNativeBushSpicesAustraliaisseling
itsproductsthroughanumberofsmal
supermarketsandhealthstoresacros Australia.
𝗈 T h e c o m p a n y a l s o h a s a We b s i t e t h r o u g h w h i c h

productscanbeordered.
RE VISE D VISION, MIS ION
AND VALUEDSTATEMENTS
𝗈 Vi s i o n : We a r e c o n s t a n t l y w o r k i n g t o e s t a b l i s h
ourselvesasthemostrespectedandsought-after
supplierofnativebushspices.

𝗈 Mission:NativeBushSpicesAustraliais
commitedtoprovidingthehighestquality
producttoalitsclients.
RE VISE D VISION, MIS ION
AND VALUEDSTATEMENTS
𝗈 Va l u e s
Respect:takingtimetounderstandandvalueeachof
ourcustomersandrespectingtheirchoices.
R e s p o n s i b i l i t y : a c t i n g w i t h i n t e g r i t y t o w a r d s o u r s t a ff ,
ourcustomers,thecommunityandtheenvironment.
Caring:adutyofcareforourstaff,customersandthe
environment.
Excellence:toalwayslooktoprovidethebestquality
productandcustomerservice.
I n t e g r i t y : t o a c t w i t h h o n e s t y, o p e n e s a n d d o w h a t
wesaywewilldo.
I n ovation:tobeindustryleaders.
ACTION P LAN
Actions Tim el ines Responsibility Keyperformanceindicator

IncreasesalesandCreatebrand March2021 O p e ra t io n sM an a g e r, - Re f e r a l r e c e i v e d a n d
awarenes MarketingandSales discountprovided
Manager
- Startareferalprogram -Brandexposureincreased
throughriseindemand
- Ta k e p a r t i n b r a n d p a r t n e r s h i p

-Increaseintheno.oflikes
- Maximizesocialmediapresence
andshares
ACTION P LAN
Actions Tim el ines Responsibility Keyperformanceindicator

Develop a broader product Range May 2021 CEO, Marketing and -A list created with ranges of
- Review of competitors products Sales Manager competitor’s products

- Co-promotion with another retailer -Diverse ranges of products

- Survey customers for products they offered by competitors
want identified

-10% Sales increased due to

co-promotion by the end of
2021
ACTION P LAN
Actions Tim el ines Responsibility Keyperformanceindicator

Expand into overseas markets June 2021 CEO, Operations - A market entry plan is created
(Hong Kong, Japan, Manager, Marketing
- Market entry plan developed
Singapore) and Sales Manager
- Develop a -Expansion to 3 countries by
solid a market
entry plan mid-2023.

- Research a suitable international

market through Austrade
- Use trade shows to test international
markets for product or service
ACTION P LAN
Actions Tim el ines Responsibility Keyperformanceindicator

Consider options for alliance marketing May 2021 CEO, Operations - One suitable partner
- Find the right/suitable partner Manager identified and contacted by the
- Contact Alliance possibilities end of 2021
- Commit to driving mutual value
- Mutual benefits recognised
and commitment exchanged

-Proposal for alliance prepared

and dispatched by the 1st
quarter of 2022