MARKETING GROUPS

FROM :
Melisa f. guterres amaral
Graziela J. Ribeiro cunha
Sebastiao ximenesa
A SUSTAINABLE AND ECO-FRIENDLY JACKET
MADE FROM RECYCLED MATERIALS
 PRESENTATION OUTLINES

• CHOOSE A PRODUCT AND MAKE PLAN ON HOW TO

SUCCESSFULLY. THINK ABOUT 4 PS ( PRODUCT , PRICE,
PROMOTION , PLACE ).
• GIVES REASONS TO EACH OF YOU CHOICE
 CHOOSE A PRODUCT AND MAKE PLANE ON HOW TO
MARKET SUCCESSSFULLY.THINK ABOUT THE 4 PS
( PRODUCT , PRICE , PROMOTION AND PLACE
◦ Product : The jack is made from high-quality, recycle
materials such as plastic bottles and discarded textiles. Its
designed to be both sustainable and durable, the jacket is
also lightweight and confortable, making its suitable for
outdoor activities.
Price : The pricing strategy for the jacket
would be to position it as a premium
sustainable product. The price would be
set higher that the average price of
similar jacket, but stilln within a
reasonable range for the target audience.
Promotion : the promotion strategy for the jacket
would focus on social media advertising and
influencer marketing campaigns.
Place : the jacket would be sold
through both online and offline
channels.
 GIVE REASONS TO EACH OF YOU
CHOICE
The chosen markrting mix for the leather
briefcase is based on the characteristics of the
targets market and product.