PRODUCT DEVELOPMENT

FROM CONCEPT TO CUSTOMER

PRESENTED BY; MUHAMMAD TALHA
Reg. No. : FA22-RMM-005
COMSATS UNIVERSITY ISLAMABAD (WAH CAMPUS
 ABOUT NIKE :

• American Multinational Corporation.

• Largest seller of foot wear and athletic apparel.
• $13.7 Billion in revenue in 2005.
• 24,300 workers in 6 continents.
• 500 manufacturing locations
• Head quarter in Beaverton, Oregon.
 COMPANY HISTORY

• Founded in 1965 as blue ribbon supports at University of Oregon.

• Officially become Nike, Inc. on May 30, 1971.
• Founders: Bill Bowerman & Phil Knight.
• One of the most identifiable LOGO.
 EVOLUTION OF NIKE’S LOGO
1971 1978 1985

1995
 FOUNDERS OF NIKE

BILL BOWERMAN PHIL KNIGHT

 RESEARCH AND DEVELOPMENT

• Research Laboratory located in Nike campus of Portland, Oregon.

• The role of R&D to identify the Physiological needs of athletes ,
 Muscle sensor
 Pressure platform
 Breath analyzer
 Foot sensor.
• R&D analyses the behavior of foot while running barefoot on grass, ten men and ten
women were chosen for this purpose were captured through high speed cameras then
prepared a prototype.
 TESTING
• Before officially launching the product in market, 110 people everyday
runner’s choose for testing and divide them in two groups. Group A consist of
30 men & 27 women and Group B consist of 30 Men & 23 women.
• Group A run 4 hours and 30 min in a week for time.
• Group B run with their personal training shows along with Nike free 4 hours
and 30 min in a week for time,
• Researcher Found great improvement in all parameters in Group A and only a
slight improvement in Group B that was not enough statistical relevant.
 NIKE’S CHALLENGE

“Nike had developed a product that measurably improve athletic performance

but flew in the face of all conventional thinking.”
 MARKETING & ADVERTISING

• Advertise on media through famous stars i.e Sportsmen, athletes and

resellers.
 COMPETITORS
• Adidas
• Puma
• Reebok
MARKETSHARE

NIKE
ADDIDAD
PUMA
REEBOK
OTHERS
 CONCLUSION

• Nike free shoes designed after a great research from different parameters to
improve the athletic performance of the athletes thus become successful.
THANK YOU❤