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Introduction To CFA Analysis
Introduction To CFA Analysis
Reliability refers to the extent to which your data collection techniques or analysis procedures will
yield consistent findings. It can be assessed by posing the following three questions (Easterby-Smith
et al., 2002:53):
Business Research Methods, Mark Saunders, 4th Edition, Page 177, Chapter 5
Reliability and Validity
Validity is concerned with whether the findings are really about what they appear to be about. Is the relationship be-
tween two variables a causal relationship? For example, in a study of an electronics factory we found that employees’
failure
to look at new product displaysnot by employee apathy but by lack of opportunity (the displays were
This potential lack of validity in the conclusions was minimized by a research design that built in the opportunity
for focus groups after the questionnaire results had been analyzed.
Robson (2002) has also charted the threats to validity, which provides a useful way of thinking about this important
topic
Business Research Methods, Mark Saunders, 4th Edition, Page 177, Chapter 5
Validity
Construct Validity
Construct validity refers to the degree to which inferences can legitimately be made from the opera-
tionalizations in your study to the theoretical constructs on which those operationalizations were
based.
Like external validity, construct validity is related to generalizing. But, where external validity in-
volves generalizing from your study context to other people, places or times, construct validity in-
volves generalizing from your program or measures to the concept of your program or measures.
You might think of construct validity as a “labeling” issue. When you implement a program that you
call a “Head Start” program, is your label an accurate one? When you measure what you term “self es-
teem” is that what you were really measuring?
Convergent & Discriminant Validity
Convergent and discriminant validity are both considered subcategories or subtypes of construct validity. The impor-
tant thing to recognize is that they work together if you can demonstrate that you have evidence for both convergent
and discriminant validity, then you’ve by definition demonstrated that you have evidence for construct validity. I find
it easiest to think about convergent and discriminant validity as two inter-locking propositions. In simple words I
would describe what they are doing as follows:
It measures of constructs that theoretically should be related to each other are, in fact, observed to be related to each
other (that is, you should be able to show a correspondence or convergence between similar constructs)
and
measures of constructs that theoretically should not be related to each other are, in fact, observed to not be related to
each other (that is, you should be able to discriminate between dissimilar constructs)