THE BOSTON BEER

COMPONY
CEB 701
By
Akshay Khairnar (201832)
 WORLD BEER PRODUCTION (1998-2016)

20XX Pitch Deck 2

 US BEER INDUSTRY

20XX Pitch Deck 3

 US BEER INDUSTRY

Market Share of U.S. Brewers U.S. Consumer Preferences

20XX 4
COMPANY
OVERVIEW
 ABOUT
THE BOSTON
BEER COMPONY

20XX Pitch Deck 6

 SHAREHOLDERS & POSITION

CLOSE THE GAP TARGET AUDIENCE

Our product makes consumer lives easier, and no Our target audience is Gen Z (18-25 years old)
other product on the market offers the same features

20XX Pitch Deck 7

FINANCIALS
UNIQUE
Only product specifically dedicated to this niche market

FIRST TO MARKET
First beautifully designed product that's both stylish and functional

TESTED
Conducted testing with college students in the area

AUTHENTIC
Designed with the help and input of experts in the field 

20XX Pitch Deck 8

 S HRI NK IN G
MA RKE T SHA RE Continues drop in revenue

CHALLENGING
1983 – 49 breweries
COMPETITION
2017 – 5648 breweries

BRAND AND
IDENTITY ISSUE Greatest domestic U.S. breweries

COMPANY DEBT Consecutive approach to acquisition & mergers

PROBLEM
20XX 9
 STRONG
DISTRIBUTION Better positioning to reach the majority of the
NETWORK potential market

• craft beer

STRONG BRAND • hard ciders

PORTFOLIO • hard iced teas
• spiked sparkling water
COMPANY’S
EMPLOYEES AND The dedicated CRM department
TECHNOLOGY

STRONG FREE
CASH FLOW Can invest in new projects or strategies easily

STRENGTHS
20XX 10
 SOLUTIONS

PURCHASING INNOVATION OF NEW STRATEGIES

ADDITIONAL FIRMS NEW PRODUCTS FOR MARKETING

holds the financial resources to Consumers want new and advertising to a market can
acquire smaller premium improved options constantly improve market share
breweries

20XX 11
 SUMMARY

The Boston Beer Company must shift its focus

back to its craft beer market and continue
innovating its products and brand

20XX 12
THANK YOU

13