The Nokia case

What is Nokia?
• Nokia is the world leader in mobility, driving the
transformation and growth of the converging
Internet and communications industries.
• Nokia makes a wide range of mobile devices
and provides people with experiences in
navigation, video, television, business mobility
through these devices, equipment, solutions and
services for communications networks.
 Targets
Nokia's quality targets are:
• To be number one in customer and
consumer loyalty
• To be number one in product leadership
• To be number one in operational
excellence
 What does Nokia want for their
customers?
• Nokia wants their customers to know that
they are the best quality company in the
industry with the best products and
services, most loyal customers and most
efficient operational mode. Nokia is
constantly trying to gain new customers in
new locations via their new technologies
and innovative mobile devices
 HISTORY
• Foundation in 1865
• Current form as cooperation in 1967
• In 1990‘s telecomunication got ist core
business
• Now Nokia products are used everywhere
in the world
OPERATIONS MANAGEMENT
• Service and Product Design
• Quality Management
• Process, Capacity Design
• Location
• Layout Design
• Human Resources and Job Design
• Supply – Chain Management
• Inventory Management
• Scheduling
• Maintenance
 Operations Management
• PROCESS, CAPACITY DESIGN
Networks Technology
China
Finland
India

Customization and
Logistics Centre
United
States

Mobile Devices and

Enhancements
Brazil China
Finland Germany
Great Britain Hungary
India Mexico
South Korea
• Nokia listens to the views of their
employees and act on them when
designing their people policies and
practices.
• Besides, the company rewards employees
for good performance, competence
development, and for overall company
success.