TapsUL

ES
Wash all your worries
away!

Done By:

K Suchint
(19010324024
) DIVISION-
C
GENERA L
BA CKGROUND
 INTRODUCTION Pioneers of the
“Tapsules'' is India’s first travel-friendly and portable hygiene clean beauty
movement, our
products that encapsulates the necessity of promoting healthy
products are as
hygiene practices through easy and accessible modes, through eco- conscious as
offering such services in the form of small tablet sized capsules. you!
Say yes to
Tapsules envisages a future wherein the general public particularly minimalism and
travelers and germaphobes are allowed the opportunity to carry empower
all their hygiene needs without worry about leakages, space or communities
around you by
weight.
choosing us
Located in These capsules upon coming into contact with water ,
Telangana and
A ndhra Pradesh, dissolve easily to reveal their contents. The Tapsules come in
we are bringing the four types
which include Soap, Shampoo, Conditioner and Toothpaste.
Zero-Waste Therefore, these “Tapsules” possess the ability to capture
Revolution to you. products in a miniscule product size which offers various
advantages.
 DETA ILS OF
PRODUCT
We've developed a collection of skincare, haircare, The product is a
body, and personal care products that are not comfortable
solution to maintain hygiene without
only natural, but also organic, using science and any hassle of carrying chunky
nature, as well as a lot of passion. bottles of products that are
required. The easy and
We introduce to you capsules in the form of
safe
Tapsulesnature
makeof it appropriate to use
soaps, shampoos, conditioners, and
for all ages.
toothpastes.

The ingredients used are of
the highest quality and suit
the skin of babies and older
persons.
Moreover , Tapsules
allow people to carry
hygiene everywhere
Along with this, all our product ingredients are
completely biodegradable, vegan, cruelty-free, and
pure goodness designed for you. The outer packaging
of these contents is eco-friendly and easily soluble in
water. Upon contact with water, the capsules dissolve
and become ready for use.
 Mollis translates to Soft in Latin.
OUR This capsule conditioner
PRODUCTS rejuvenates even the
most
Pack of 10 severely damaged a
- Rs 15 moment erasing hair traces of
Pack of 30 ,
breakage as if they never were.
- Rs 45 in
(15ml)

SHAMPOO
CONDITIONER

Sericis is synonymous with Silky in Latin.

This Hydrating Hair Care Shampoo Pack of 10
- Rs 20
Capsule immediately helps control frizzy,
Pack of 30
greasy hair and helps to restore healthy - Rs 60
hair with continued usage.(10 ml)
 Fresko signifies Fresh in Greek. This
toothpaste capsule has a mixture that gets inside
your teeth
around and gums, removing bad breath and
your
Pack of 10
microbes. It also helps to prevent cavities, and the
- Rs 15
Pack of 30 Ebullient Mint smell helps to keep the breath fresh.
- Rs 35 (0.25g as per dental association recommendation)

SOA TOOTHPASTE
P
Pack of 10
The name Purus signifies Clean in Latin. - Rs 10
This soap capsule hasa traditional Pack of 30
moisturisin formula with - Rs 30
cucumber
g and lavender fragrance
a smell
soothin
g use.
that refreshes the senses after each
 OUR
USP
India’s first Hygiene Capsules that curates organic, vegan,
cruelty-free, and ethically sourced solutions for your
Zero W aste hygiene needs.

These small capsule- like hygiene

products are cheap, portable and
ready to use with the only requirement being water.

Through launching these capsules and developing minimal,

100% recyclable and compostable packaging, the Tapsules
create novel alternatives to conventional sources of packaging.
MA RKETING
STRA TEGY
 TA RGET
The essence of selling MAsuch
items RKETas soaps, After a thorough research process, we
conditioners and shampoos cannot be restricted to a have concluded that the following
particular area. The target market as a result of the groups can be considered as the target
same, remains to be quite wide, due to the inclusion of market in terms of possible persons
various people who could potentially utilize these who would require our products from
products. time to time:
Government Traveller
Officials Business s
People Celebrities Students
Pregnant women / Expectant Hotels
mothers (for their babies) Restaurants and
Military Men and Canteens Event
W omen Sports Men Planners,
and W omen Parties and Corporate
 MA RKET
SEGMENTA TION
DEMOGRAPHIC
Age: Individuals between the ages of
16 and 50 are a possible target
audience for Tapsules.
Gender: Tapsules creates products
that cater to all genders in the society.
Income: Tapsules targets the urban
middle class stratum of the society due
to its affordability.
GEOGRAPHIC
Tapsules caters to the target
audience of customers who live in
the urban areas of Telangana and
Andhra Pradesh due to geographic
limitations. Tapsules are currently
available only to Indian
Subcontinent citizens.
 BEHAVIORAL PSYCHOGRAPHIC

Purchasing Habits: Tapsules aspires to Tapsules intends to sell to people

serve customers who have strong "Habitual earning a steady to high income or
Buying
Behavior." Since the company creates persons with middle class families
products that can be incorporated into and upwards. The product is useful
consumers' everyday lives, it hopes to build to all persons, as it is a simple
a pool of customers who are willing to product that is portable and could
repeat their purchase oftenly . be used by people as and when
Spending Habits: Tapsules targets needed.
consumers looking to spend their income on
sustainable and niche products.
Brand interactions: Tapsule’s objective is to
create a regular brand interaction with the
consumers.
 MA RKET
POSITIONING
After a complete analysis of the potential competitors, we have observed
that the competition is steadily increasing in the market that we wish to
operate. States such as Telangana and Andhra Pradesh have considerably
increased their production levels and could be considered to produce
companies that could potentially be viable competitors.

In terms of holding competitive advantage, it must be mentioned

that our group has a mix of extremely experienced personnel who
understand the manner in which the market functions. It must also
be said that our unique customer care policies shall ensure that we
stand out from the rest of the pack.
Moreover, the world today must move towards ensuring sustainability
and zero waste living. The move to promote sustainability and safety for
the environment also ensures that we hold a competitive edge over other
rival companies.

In furtherance of ensuring customers are well taken care of, our

company also focuses on ensuring employee welfare. Our Employee
Welfare Schemes shall ensure the best possible treatment of
employees which will further ensure employees choosing to work
with us and deliver the best possible results.
 PRIC
THE 4
The'sprices that
P
E
we are
offering our products for are
Pu extremely reasonable and
(0. ru
10 7m s affordable to the class of
Rs f or l) is
30 15 r ic buyers we target.
fo Se ml)
35 r Rs (10 r
0 f o
1 5
R s 1 Rs
f o r
3 0 PRODUCT
45
Tapsules manufactured to
are
small capsulesresemble
in the form of soap,
Mo
(15mllis es k
Fr 5g)
o shampoo, conditioner or toothpaste. Along
10 l)
Rs2
f or (0.2 r with this, all our product ingredients are
0 f o
30 0 1 0 completely biodegradable, vegan, cruelty-
f
Rs6 or Rs 1 f o r
0 30 0 free, and pure goodness designed for you.
Rs3
 PLA C
E
Our Company shall focus on selling our
products in the states of Andhra Pradesh and
Telangana. For the purpose of sales, we
shall set up retail stores that allow
interaction between the customers and our
products in the said two states. Further, we
shall also ensure that an online website is
established where our customers can order
their products of choice without stepping
out.
PROMOTION
Our promotion strategies include both promotion
through advertising as well as promotion through
sales.
Advertising: Our means of promotion through
advertising include social media marketing such as
online campaigns and ads on social media,
advertising through billboards, and advertising on
Television.
Sales Promotion: Offers that we shall give out
during sales will include buy 1 get 1 offers,
discount coupons and free samples.
 COMPETITIVE LANDSCAPE
ECOLOGICA AVG
BRA N US
P L PRIC
D
FOOTPRINT E
Sourcing ingredients from
It is established for
farmers who use
Elaria people who are always Rs. 300
environmentally sound
Nano on the move
practices

“To create a greener Non-toxic and Safe

world with less Products from plant based Rs. 750
Twenty
plastic and sources and eco-certified
emissions ingredients

Bringing Authentic Natural products that are

Kama Beauty and Wellness free of artificial colours, Rs. 400
A yurveda to the world parabens, or petrochemicals
 OUR
COMPETITORS
Elaria
Nano
Twenty
Kama
A yurveda
EXECUTION
PLA N
 FINA NCIA L
REQUIREMENTS
TOTA L CA PITA L
REQUIREMENT Rs.
50,00,000

Rs (10,00,000) x Rs 10,00,000 is
4 required
will be brought to be provided
in by each by A ngel
partner Investors
respectively
 FINA NCIA L
REQUIREMENTS
The organization is set up by four entrepreneurs and business partners
collectively. The initial investment brought in by the entrepreneurs is valued
at Rs. 50 Lakhs to cover all the capital expenses which include
procurement of the raw materials, leasing of land, machinery and other
expenses.

Operational expenses cover all costs of production such as

procurement of raw materials, transportation costs, human resources
costs and other operational expenses for testing, researching,
innovating, creating samples and advertising.
 CA PITA L
BREA KDOW N Miscellenous
Expenses
12%
Raw
Material
Other Operational
s 34%
Expenses 20%

Transportation
Human Resource Charges
Management 10%
24%

The capital valued at Rs. 50 Lakhs is partially invested by the entrepreneurs and
partly by other sources such as angel investors. The organization is fully equipped
with the latest technology, factories and research centers for producing beauty
products including soap, shampoo, conditioner and toothpaste.
Cost price for producing the products
(Annually ) of raw materials and their
Procurement
20,00,000
costs Essential Ingredients for
producing
Miscellaneous raw 90,000
materials

Transportation 60,000
charges

Human resources 1,00,00

management 0

Other operational expenses, Testing, Research 10,00,00

and Innovation, Creating Samples and 0
advertising)
Total - Rs. 35,00,000
(approx.)
 Operational
PlanObstacles exist in all fields and business. In our case,
Production
and whatever obstacle comes our way, the problem will be
Distribution of discussed by the Directors along with the rest of the
Product management to come up with a solution at the earliest.

The products (Tapsules) will be produced in a factory

Overcomin
located in Hyderabad, Telangana.
g
The distribution process is through Direct Selling and Online.
operational
However distribution will be limited to these two states for
obstacles
the time being (until further expansion).
 Technology and/ or
other intellectual
property (if any ) for
the success of the
venture.
Apart from the Machinery that is required for the
production process, no other form of technology is
being used.
The company is a registered Trademark that will
protect the business and the idea from being copied.

The property purchased for the purpose

of manufacturing will cost around 6 Cost to develop
Lakhs pluscost ofan
additional 24 Lakhs for Machinery and Building and/ or secure the
of the Factory. property
The stores required for the purpose of selling will also
cost (A pprox.) 5 Lakhs.
 It will take a maximum 9 months to 1 Year to
Time to develop
complete the initial stages of the company
and finalize the
(building the factory and renovating the
Property.
stores).
 MILESTONES TO
Tapsules believesA CHIEVE
that in the next few years, our business will be able to achieve the
following through research and development:

T To open manufacturing and distribution branches over at least 10 cities in India

within the next 5 years, and eventually spread across the world.

A To acquire 30% of the Total Natural hygiene Products Market in India.

To increase the value of the company to 20Crs in a span of 5

P years.
To win the United Nations Sustainable Development Goals (UN SDG) Action
Awards amongst other globally recognized achievements within the next 15 years.
S To establish various programs that spread awareness regarding sustainability and
offer zero waste solutions.

U
 BUSINESS
DESCRIPTION
Tapsules is an eco-friendly portable hygiene brand started by K Suchint. Mr.
Suchint has done his UG (BBA LLB) at Symbiosis Law School Hyderabad
and went on to pursue his Masters in Business Administration (MBA) from
IIM-Bangalore.

The venture was an idea to make travel easier and also to ensure
hygiene products are easy to carry whenever and wherever. The
team has been divided into 2 structural parts:
- Research and Development
- Administrative
The firm works on a three - tier hierarchy where the founder overlooks
the operations or tasks by the two heads of the teams that are
mentioned earlier. Followed by the second tier, is the third tier - the
employees and workers that ensure and assist in the production
process. The teams will consist of a maximum of 20 employees each.

Each team shall handle their respective duties handed to them by the
Directors. The qualifications required to attain the role related to the
research and development team are as follows:
Chemistry in 12th Standard; or Diploma in Pharmacy;
The qualifications vary depending on the availability of a particular role in
the organization.
The Permanent Employees, would consist of a total of 40 Men and
Women, divided in a 50-50 ratio.
 SW OT
Strengths A NA LYSIS
These products are very convenient to carry around,
Weaknesses
Tapsules are products, and the consumer's
reaction and adjustment to the product might be
and are extremely beneficial for travellers who don’t
time consuming.
have to worry about carrying huge bottles of shampoos
As Tapsules are ethically sourced, there is a
and conditioners.
limited product portfolio and fewer resource
Tapsules are highly sustainable, ensuring that all the
options regarding factor sourcing and ingredients.
ingredients that are being used in the production are
There is a lack of consumer foundation, proven
biodegradable and eco-friendly.
brand name and goodwill when entering a
The complete elimination of plastic from the final
relatively less explored market.
product decreases plastic production and use and
Compostable packaging may be problematic if
significantly reduces waste production.
not handled appropriately during the delivery
These products cater to the multiple segments, further
process.
extending to every age group, sex and race.
Tapsules being a startup company, does not have
The usage of Tapsules is safe for use on all skin types by
the financial capacity to heavily invest in social
incorporating natural and organic ingredients. The
media promotions.
brand primarily utilizes vegan ingredients.
Opportunities
There is potential to create a strong foundation of
loyal customers due to growing consciousness
amongst consumers to use products that are
sustainable and eco-friendly.
The idea being innovative, will create huge
potential in the market.
It shall encourage consumers to consider
sustainability and take into consideration the
carbon footprints of their individual lifestyles.
The presence of chemicals in cosmetics and
skincare and the growing allegations of testing of
products on animals such as rabbits and rats has
drawn the attention of many. This is a colossal
opportunity for organic and natural product
companies to capitalize on.
Threats
The idea of having to use shampoo, conditioner,
soap and toothpaste in the form of capsules is
still a new idea and is yet to be incorporated in
the Indian market.
Customers may already be loyal towards certain
established brands and may succumb to
consuming cheaper products in the market.
There already exists fierce competition in the
personal health care and beauty care category.
Like any other business, an economic crisis and
adverse government policies will be one of the
main challenges Tapsules will face.
The sales of Tapsules are severely affected by the
performance of the economy.
 RISK MITIGA TION
FA
Measures have CTORS
been undertaken to ensure that the products are sufficiently tested before
their relief (through non-cruelty mechanisms). The allergens of products are well visible
and communicated to the consumers to ensure that complications are avoided to the
maximum extent.

Highly qualified individuals have been employed as the managing board, employees and
advisors in light of securing improved decision-making processes within the
organisation.

Appropriate Insurance schemes have been mandated to guarantee that certain predicted
risks such as events that could lead to losses to the physical store are transferred to a
body outside of the partnership.

Innovative marketing and advertising schemes have been investigated and invested in to
attract and gain consumers.
 All tie-ups and professional relations with vendors, suppliers, transport management
and resource persons have been articulated into contracts that have been approved
and signed by both parties to control the risk of the chances of litigation.

Products extending to all races, sexes, cultures, religions, and parts of the Country have
been catered to promote inclusivity and limit possibilities of hurting consumers' sentiments.

The products launched have been diversified into various types to curb all potential high-
risk losses.
FINA NCIA L
STA TEMENTS
Estimated Income Statement for the Year 2022-
23 (A ssuming Tapsules sells 5000 units every
month)

2022-
2023
Estimated Balance Sheet
on 31st March 2023
Estimated Income Statement for the Year 2023-
24 (A ssuming Tapsules sells 5500 units every
month)

2023-
2024
Estimated Balance Sheet
on 31st March 2024
Estimated Income Statement for the Year 2024-
25 (A ssuming Tapsules sells 7200 units every
month)

2024-
2025
Estimated Balance Sheet
on 31st March 2025
Estimated Cash Flow Statement for 3
Years
THA NK
YOU!