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PRESENTATIO
N CHALLENGE

GENOVEVA-IULIANA ONA-22214982
ANDREEA-ELENA HODORCA-
22214979
ASEA JOMIR-22214981
GEORGE IONESCU-22102761
ELENA GOLOGAN-22145076
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AGENDA
1. Introduction
2. Current Market Trend of Tesco
3. Performance of Tesco
4. The economic performance of Aldi and Lidl
5. SWOT Analysis of Tesco
6.PESTEL Analysis of Tesco
7. Conclusion and Recommendation
8. References
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INTRODUCTION

Tesco, the British grocery business founded in

1919, now operates in more than 30 countries.

The research depicts different current market trends

in the supermarket business as well as Tesco's
success in previous years.

It discusses the financial performance of Aldi and

Lidl, as well as the SWOT analysis of Tesco.

The aspects that the research suggests Tesco use to

boost its performance are also included.
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CURRENT MARKET TRENDS OF

TESCO
Digital
Online shopping
transformation

Personalised Social
experiences commerce

Supply chain
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PERFORMANCE OF
TESCO

Tesco had record-breaking losses

in 2015.
The company used effective
techniques, and it has now
returned to growth and
commercial success.
Tesco's emphasis on pricing,
convenience, sustainability, and
good business practises should
help it succeed in the future.
 The economic performance of Aldi and Lidl 6

ALDI In the past few years,

LIDL
Lidl's sales have grown
• According to sources from The by €16 billion.
Guardian, Aldi forecast a 16.4%
growth in sales to £13.5 billion
($17.9 billion) in 2021 in the UK
alone. The business has disclosed
intentions to expand its online
presence by introducing a new Over 60% growth was
click-and-collect option and to seen in the company's
establish 100 more outlets around operational turnover.
the UK.

Lidl gained 6.4% market

share through
cooperating.
 SWOT ANALYSIS OF TESCO 7

Strengths-Tesco has performed well in supplying consumer services, for which

it has won multiple accolades.

Weaknesses-The worldwide supermarket faces fierce market rivalry. Company

rivals include Sainsbury, Marks & Spencer, etc.

Opportunities -Using the most up-to-date technology can help a business do

better. If Tesco changes its store strategy and plans, their unsustainable markets
may become opportunities.

Threat-Tesco's bottom line might be impacted by the fluctuating values of

currencies in various nations. The corporation faces the greatest danger from
the presence of several rivals.

PESTEL ANALYSIS OF
TESCO
POLITICAL-Tesco does business in
many countries, and each country's
government is different. The company
has to think about the political security,
trade policies, rules, and taxes of each
place in which it does business.
TECHNOLOGICAL-Retailers need
technology. To compete, Tesco must
follow technological trends. E-
commerce and social media affect
customer behaviour, which the firm
must consider.
ECONOMIC-Inflation, exchange, and
growth rates affect Tesco's business.
The company's actions must take into
account each country's economy.
ENVIRONMENTAL-Tesco must
address its environmental effect as
customer worries grow. Waste, energy,
and emissions requirements must be
considered by the firm.
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SOCIAL-Tesco must address customer
behaviour, lifestyle changes, health,
education, and social responsibility in
different cultures. The firm must cater
to numerous cultures and customers.
LEGAL-Tesco must follow each
country's legislation. The corporation
must address labour regulations,
intellectual property, and data
protection.
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RECOMMENDATION

Based on the results of this Profitability may be

analysis, Tesco should adapt increased by putting more
its business practises to keep effort into the company's
up with the dynamic nature digital marketing strategies
of the retail sector. (Hofacker et al., 2020).

Its primary function will be

to increase the company's
targeted clientele.
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SUMMARY

In addition to that, The findings of the

the research was able research allowed for
to bring to light both the identification of
the advantages and prevalent tendencies
disadvantages of in the food and
Tesco. grocery markets.
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REFERENCES

Morgan, A., 2017. A Chronological literature review of Adewuyi, A. W., 2016. Ratio Analysis of Tesco Plc
Retail Internationalisation: From the 50’s to the ‘00’s- Financial Performance between 2010 and 2014 in
Towards a perspective of current market inclines in retail Comparison to Both Sainsbury and Morrisons. Open
internationalisation 2010–2015. Journal of Accounting. 5(03). p.45.
THANK YOU

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