Existing Bauer magazine - MOJO

• A magazine that delivers passionate content to do with the greatest

musicians of all time, including previously established artists as well as
up and coming artists.
• Engages its readers on the subjects they love most which is music
• It is the worlds largest UK music magazine, and delivers monthly a
cover feature on an iconic act or a major musician, along with its
famous 30 page plus review section
• Has an online version with the domain Mojo4music.com to
companion the iconic traditional print magazine
 Sans serif font, to show
modern effect on
MOJO magazine
Large bold
masthead, to make
the magazine
identifiable

Bold orange color featured

throughout the page, making it Serif font, to
eye catching and identifiable present Lana as
a respected
artist
Female representation,
empowering front cover,
photo taken from slightly
below making the artist have
power and importance

Reference to what else is

inside the magazine
MOJO – online
• MOJO being an music magazine makes it very simple for audio and
visual clips to be incorporated on the online version of the magazine
• For example an article on Lou Reed’s Coney Island Baby song has a
link for readers to be able to go an listen to the song to help them
better understand the content that has been written
• Similarly audio and visual clips have been used again to help readers
better understand the content, an article about Paul Simonon and his
life throughout the band feature a video clip of a song to help readers
understand what was being said
MOJO – online presence
• MOJO magazine has an official Instagram page with 18,100 followers.
However the magazine has a monthly reading of around 78,000 so
the following figures could be considered low
• However this may be due to the audience of mojo magazine with 84%
being make and the mean age is 46. this profile of people don’t
obsess over social media and may just be more interested in the
actual magazine rather than any content that they post.
Existing Bauer magazine- Grazia
• A magazine that offers a spectrum of content, including need to know
news in the world of celebrities, fashion, beauty and culture
• Described as bold, brave and innovative by its readers
• Has a target audience of 25-45 year old women, and a high level of AB
profile readers
• The readers can be describes as savvy, affluent, confident busy and
modern women who actively participates in the world around her
• The magazine is highly successful with over 20 million followers
collectively on social media and a figure of 15 million readers.
GRAZIA Serif font for the
masthead, to
present the
magazine as a
respective item

Full body shot of female

model, to present her as being
respected and having power,
represents her in a positive
light

Brightly colored
background to reflect the
magazines values as bold
and savvy

Story talks about female empowerment

and women in sport in positive lights,
feminist representations and values
GRAZIA – online
• With GRAZIA being a well- rounded magazine on all the things from
fashion to celebs, it rarely features audio and visual clips
• However an feature it has on the online edition is photo slides, this
feature allows for multiple photos to be seen, but it only takes up the
space of one photo
• this feature is mainly included in the fashion articles, as if readers are
more interested in the fashion they can view more photo’s however if
they are not they only can look at one photo instead.
GRAZIA- online presence
• GRAZIA being a very modern diverse magazine insures that it has a
very large online presence.
• The magazine is on most social media types including, twitter,
Pinterest, Facebook, YouTube and Instagram. Across all of these
platforms GRAZIA have a combined figure of 20 million followers
• This is very important for the magazine as social media is a huge way
to attract new audience and to keep targeting the target audience.