Bashundhara Cement’s Possible

Expansion to Greece

• Research Report Prepared for:

Mohammad Asif Gazi
• Research Report Prepared by-
Group 5: TWISTED BLISTERS
Course: BUS251.18
Group members name:
1. Md.Habib Hasan Emon
2. Samia Tarin
3. Nazifa Tasnia Raisa
4. Durdana Hossain
5. Zarafsa Siddiqua
6. Mohammad Hossain
“ In this presentation we will access the feasibility
of Bashundhara Cement expanding to Greece ”
 INTRODUCTION:

 Bashundhara Group is one of the biggest

businesses in Bangladesh and was founded in
1987.
 Back in 1987, it began as a real estate firm
called East West Property Development
(PVT) Ltd, and it quickly became successful.
 After succeeding as a real estate firm,
Dachshund Group has always been ready and
willing to participate in manufacturing and
commerce.
 In the early 1990s, they ventured into new
businesses such the manufacturing of cement,
paper, pulp, toiletries, LPG, and food.
 RATIONAL OF SELECTING GREECE:

 At $378.693 billion annually, Greece has

the 54th-largest economy in the Greece
has a very high Individualism score of 60,
which suggests that Bashundhara may
have access to highly dynamic,
independent, and creative human
resources.

 Greece is therefore among the top nations

with the greatest potential and untapped
opportunities for Bashundhara's
international expansion. world and is
ranked 48th out of 180 countries.
HISTORY and BACKGROUND of GREECE:

 Greece is the English name for the Hellenic Republic.

 It is the South most country on the Balkan Peninsula.
 It is the 97th biggest country in the world.
 Its main landmass borders are- Albania, Macedonia, Bulgaria, and Turkey.
 The history of Greece encompasses the history of the territory of the modern
nation-state of Greece.
 It also encompasses the study of the Greek people.
 The first Greeks arrived in Europe before 1500 BC.
 At its peak, Greek civilization spread from Greece to Egypt and to the Hindu
Kush mountains.
 From then Greek minorities have remained in former Greek territories (e.g.,
Turkey, Libya, Levant, etc.), and Greek emigrants have assimilated into
differing societies across the globe.
Greece Culture: Aspects of the culture in Greece:

Language
Religion
Music
Food
Festival
People
Demographics of Greece:
• Total Population : 10.72 million people.
• Growth rate : -1% (11.23- 10.42)m
• Poverty rate : 28.9%
• Male : 49.08% Female: 50.92% (0.19)m
• Literary rate : Highly Educated ( 97.94)%
• Average Salary : 2,430 Euro per month
(2,31,225 BDT)
• Low = 620 Euro (58,995 BDT)
• High = 10,900 (10,37,183 BDT)
People:
Age Structure : Age Structure

• 13.42% of the population is

under 0- 14 years of age.

• 63.94 percent is between 15-64

• Only 22.64% = over 65 years

0- 14 15- 64 65 and over

Religions of Greece:

•Greek Orthodoxy (90%)

•Other Christians (3%)

•Islam (2%)
Currency of Greece:

• The currency of Greece is called EURO.

• 1 Euro = 95.15 Bangladeshi Taka = 1
USD.
• Greece economy is unstable and as such
Inflation is a common occurrence.

As such, company reserves should be

kept in USD.
Customs and Climate of-
 CUSTOMS:
The customs code named The Union Custom Code (UCC) was formed
in 2013.

 Climate:
 Categories:
 Mediterranean Climate
 Alpine Climate
 Transitional climate

 Temperature:
 Maximum Temperature -48.0 °C (118.4 °F)
 Minimum temperature -27.8 °C (−18.0 °F)
  ECONOMY:
Economical Situation:
Types of Economy in Greece:  53rd largest position in the world
 In
Greece, economy is made up  Gross domestic product of
with: $222.770 billion per annum.
 Service is 80% Industry Sector:
 Industrial Sectors 16%  In 2013, Greece was the 16th most
 Agriculture Sectors 4% visited country in the world.
 It’s ranked by 7th position all over
the European Union.
OVERVIEW OF BUSINESS:

Business Relationship:
• For doing business in Greece, it is very important to build a good relationship.
• They have a personal network for avoiding any difficulties in their business.

Situation for doing Business:

• One-stop-shop context
• Online services
• Less tax
• Less costly
ADVERTISING STRATEGY
(PUSH APPROACH)

5.15 million

7.40 million
99 % UNDERSTAND GREEK
 SWOT
.

.
.
 STRENGTHS:
 Real estate and other 21 industries have been
WEAKNESSES:
doing operations successfully since 1987 (about
35 years of business experience).  New Greece with new language
 Huge amount of capital. culture.
 The fastest growing skill and adaptation rates  Legal issues
for new products are high.
 Strong and qualified management teams.  Customer loyalty
 Super quality, suitable products (such as
cement).
 Affordable pricing goods.
 Strong supply chain management
THREATS:
OPPORTUNITIES:
54th largest economy  Dollar price and raw materials price.
 No first mover advantage.
80 % of service sector  European giant companies
Seaports  Economic recession in last decade.
RECOMMENDATION & CONCLUSION