hip

SOCIAL

Topic:
Entrepreneurs
hip
BUSINESS AND DEVELOPMENT OF
SOCIAL MENS AND BUSINESSES FOR
THE NEXT 5 YEARS.
PRESENTED BY:
Group 13
Mark Angelo F Fontanilla
Jeffrey Requintel
Jay R Aala
Ramil Lustañas
 hip

LEAR N IN G O B J EC T IV ES:
• I d e nt i f y t h e f ut ur e o f s o ci a l en t r ep r e n eu r sh i p .
• Le a r n h o w t e ch n o l o g y p l a ys a b ig r o l e i n so c i al
e nt r e pr en e u r sh i p
• Le a r n h o w t o b e co m e a su c c es sf u l en t r e p r e n e ur sh i p
INT R O DU C TION
O ve r the next 5 y ears, bu sin ess es w ill c o ntinu e to see the
im po rtan ce of soc ial re spo nsib ility an d social
en tr e preneur ship. Th er e w ill be an in cr ea sed focus o n
using business as a me an s of a ddr e ssing soc ia l issues and
co ntribu ting to p ositive soc ia l c ha ng e.
TR EN D S A ND ISSUE S
O ne tren d that is like ly to c on tinu e is the r ise o f social
en te r prises and B-Co rp s. Th es e ar e bu sin esses th at
pr io ritize social and e nv ir on me ntal im pac t ov er p ro fits,
an d ar e ab le to b ala nc e bo th soc ia l a nd ec on omic go als.
Th ey ar e b ecoming inc re a sing ly pop ular amon g
co nsum ers wh o are lo ok in g fo r b usine sses that h av e a
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po sitive imp act o n so ciety. 20

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TR EN D S A ND ISSUE S
A no th er trend that is lik ely to c ontinu e is th e use of
te c hno lo gy to enab le so cia l e ntre pr en eu rship . With the
rise of th e g ig econ om y a nd re mo te w or k, mo re people
ar e ab le to start socia l e n te rpr is es a nd run th em fr om
an yw h er e in th e wo rld. Te chn olog y is also making it
ea sier to co nnect w ith lik e- mind ed individ uals and25

co lla bor ate o n so cial pr oje c ts. 20

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R OL E
Th e ro le of go vernm e nt an d p olic y in pro m oting social
en tr e preneur ship an d socia l re spo nsib ility is also likely
to be c ome mor e p ro mine nt. G ove r nm ents a re r eco gnizin g
th e im po rtan ce o f so cia l e ntre pre ne ur ship in add ress in g
soc ietal ch alleng es , a nd a re p ro viding su ppo rt an d
fu nding fo r th ese in itiativ es. 25

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AR E AS
In te rm s o f specific so cial issu es, th er e a re a nu mb er of
ar ea s that bu sin esses a re like ly to fo cu s on o ver the next
5 ye ar s. Thes e in clud e c lima te c ha ng e an d e nv ir onmental
susta inability, incom e in eq ua lity a nd p ove rty, h ealth and
w e llne ss, and edu catio n. 25

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O ve rall, the nex t 5 ye a rs a re lik ely to see con tin ued
gr ow th in soc ial e ntre pr ene ur ship and social
re spo nsibility am ong bu sin esse s. Co nsumers will
in cr e asing ly demand th at bus in esse s pr io ritize social an d
en viro nmen tal impa c t, an d b usine sses tha t fail to d o so
m ay stru gg le to r em a in c om pe titiv e. 25

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 ROLES OF
TECHNOLOGY

Development of
Social
Entrepreneurship
So cia l media h as be co me a n in te gr al p ar t of ou r lives,
a nd it's no t go in g a ny w he re a nytime soo n. As we loo k to
the next f iv e y ears, w e c an e xpe ct to se e sev er al tr ends in
so cia l media and bus in ess de ve lopm e nt.
Fir stly, so cial med ia p la tfo rms w ill c ontinue to ev olve
an d off er new featu re s to a ttra ct an d re ta in users. We can
ex pe ct to see mo re e mp ha sis o n vide o con te n t, as w ell as
in cr e ased u se of a ug me nte d re ality a nd v ir tu al reality.
Soc ial media p latfor ms w ill also c ontinue to in tegrate e-
co mmerce featu res, ma k ing it e asier fo r users to sho p
dire c tly fr om the platfo rm s.
In term s o f bu sin ess de ve lopment, social
media w ill co ntin ue to pla y a c r itical r ole in
mark eting a nd cu sto me r eng a gement. With
th e r ise of soc ial m ed ia in fluencers,
bu sin esse s w ill inc re asing ly look to p artner
with these in dividua ls to p ro mo te their
pr odu c ts a n d ser vic es. Soc ia l media an alytics
to ols w ill a lso b ec om e mo re so phisticated,
allowing b usine sses to be tter und erstan d their
custom er s a nd ta rge t the ir ma rk eting effo rts.
A no th er tren d we ca n ex pe ct to se e is the increased use o f
ch a tbo ts and o th er fo rm s of a rtif ic ial in telligence in
cu stomer serv ice. T h ese tec hn olog ie s c an h elp bus in esses
pr ovide 24/7 sup po rt a nd p er sona liz e d inte ractio ns with
cu stomer s, imp rov in g o ver all custo me r satisfaction.

H ow e ver, with the c ontinue d gr ow th o f so cial med ia,

co nc er ns aro und priva c y an d d ata se cu rity will also
be c ome more sig nifica nt. Busine sse s will n eed to be
m ind fu l of these issu es an d ta ke step s to pro tect their
cu stomer s' d ata.
O ve rall, the next five y ea rs a re lik ely to br ing sig nificant
ch a nges in social m ed ia an d bu sine ss de velo pmen t. By
sta y ing u p- to- date on th e late st tr end s a n d tech nolog ies,
bu sin esses can po sition th em selve s fo r su cces s in this
ra pidly evolv ing la nd sca pe .
 7 Steps t o Becom ing a
Succes sful S ocial
Entre preneur
by US Chamber of Commerce
REFERENCE: https://www.uschamber.com/co/good-company/growth-studio/how-to-become-a-social-entrepreneur
Soc ia l e nt rep ren e urs a re a bi g-h ea rt ed br ee d. Th ey c are
de ep ly a bou t mo re th an e arn in g a pro fi t. The y’r e a l s o
pa ssio nat e a bou t mak in g a di ffer enc e .
For so me , s uch as Yoo bi fou nde r Id o Leffl e r a nd TOMS
fou nd er B l a ke Myc oski e , t ha t me an s d on at i n g a pr odu ct
to a n i ndi vi du al i n ne ed for eve ry pro duc t pu rc h as e d. Fo r
ot he rs , s uc h a s Sc ho ll y c o -fou nde r C hri sto ph er Gra y, t h a t
me a ns h el pi ng l o w-in co me st ude nt s fi nd t he s c hol ar sh i p
mo ne y t h ey n ee d t o ma ke t he ir c oll e ge dre a m s c om e t r ue.
To suc c ee d as a s oci al en t re p ren eu r, a s th es e i n s pi ri n g
c han ge -m ake rs ha ve , y ou a l so ne ed mo re t han a gre at
pu rpo se -d ri v en b usin ess id ea . You ne ed a s t e p-b y-s t e p
pl an a nd t h e co mmi tme nt t o se e it t hr oug h, s a ys C .J .
Ha yde n, a Sa n Fra nc i s c o-b as e d
soc ia l e nt r ep ren eu rshi p co ac h an d fou ndi ng b oar d
me mbe r of the
San Fra nc i sc o Ba y Are a C hap te r of th e Soc ia l Ent e rp ri s e
All ia n ce
.
“ If you fe e l c al l e d t o ma ke mo re of a di ffer enc e i n t he
worl d a nd wa nt t o mak e a l iv in g whi le doi ng i t , you ’l l
ne ed a c l ea r ro adma p fo r yo ur j our ne y,” Hay de n, a
soc ia l ve nt ure fo und e r he rsel f, sai d i n a n i n t e rvi ew. “A
spe ci fi c s e t o f di re ct io ns t o ge t you r bu si ne s s fro m a
fl ash of i ns pi ra t i on t o off th e gro und i s req ui red .”
He re a re s e ven p ra ct ic al , ac ti on ab le st eps t h at Ha yd en
su gge s t s ca re ful l y fo ll owi ng t o b ec ome a s u cc es s f ul
so ci al en t re pr ene ur — and t o tru ly b e t he cha ng e y ou
wi sh t o s e e i n t he wo rld :
• Wr i t e a m i s s i on st at eme nt
• R es e ar ch t he fi el d
• C onc e pt u al i z e y our un i que o fferi ng
• R ea ch o ut t o t e a m membe rs for fee db ac k an d s upp ort
• De ve l o p you r b usi ne ss mod el
• Id en t i fy i ni t i al fu nd in g s ourc es
• Wr i t e an a ct i on pl an (an d s ti ck t o it )
WRI TE A MISSION STATEMENT:
“ St art b y de ci di ng pre c ise ly wh o y ou wa nt t o se rv e an d ex ac t l y
wh ere a nd ho w you wa nt to ser ve th em. Be e qua l l y cl ea r a bo ut t he
p rob le m y ou ’d l i ke t o s olv e for t hi s de mogr ap hi c t h rou gh yo ur
b us i nes s se rvi ce o r prod uc t.
Thi nk a bou t yo ur na t u ral t a le nt s, cor e co mp et en ci e s, p rofe s s i o na l
s k i l ls a nd t r ai ni n g, a n d a cc e ss to ne ed e d re sou rce s . As k you rs e l f
s i m pl e gu i di n g q ues t i ons l ik e ‘Wha t wi l l I d o? ’ ‘How wi l l I do i t ?’
‘ Wh o am I d oi ng i t for? ’ and ‘Wha t va l ue wi ll I pro vi de ?’ Th e
a ns we rs to t hos e q ue s t i on s wi ll i nf orm y our mi ssi on s t at e me nt .”
Re sea rc h t he fi e l d:
“ Le arn mo re a bou t t he soc ia l bu sin ess l an ds c ape yo u
wa nt t o work i n an d see who the p la ye rs are a nd h ow
th ey ’re c ha ngi ng t he wo rl d. Don ’t re in ve nt t he whe el . If
a so ci al en t re pr ene ur o ut t her e is al re ad y doi ng e xa ct l y
wha t y ou wan t t o do, use t ha t as i nspi rat io n an d fue l t o
c ome up wi t h you r o wn d ist i nct l y di ff ere nt p urp os e -
dri ve n offe ri ng.
Co nce p t ua l i z e yo ur uni qu e offe ri ng:
“ How c an yo u offe r s omet hi ng d iffe re nt th an wh at ot he rs
a re a l re a dy o ff er ing ? The mo re g rou ndi ng an d
gra nu l a ri t y y ou h av e i n wha t yo u wan t t o do a nd h ow
yo u wi l l do i t — i de a ll y i n wa ys th at h ave n ot be en d one
be fore — t h e m ore u ni que y our so ci al ent e rpri s e wi l l b e.
Re ac h ou t t o t ea m me mb ers fo r fe e dba ck a nd s u ppo rt :
“ Wh at I m ea n by ‘te a m me mbe r ’ is n ot ne ce s s ari l y
someo ne wh o i s go in g to wo rk wi th yo u and fo r y ou,
e it her as a b us i n ess pa rt ne r or a n empl oy ee . R at he r, i t 's
someo ne who wi ll be a st ea dfa st sup por t e r o f wh at
yo u’re t ryi ng t o a c co mp li sh t hro ugh yo ur pu rpo s e-d ri v e n
ve nt ure . Som e one wh o is on yo ur t ea m, root i ng fo r y ou.
De vel op y our bu s i n ess mo de l:
“ A b us i n e ss mo de l is a r oad map for ho w yo ur e nt e rp ri s e
is go i n g t o m a ke mo ne y. Th in k ab out j ust h ow f ar yo u
wa nt yo ur s erv i c es an d/ or p rod uc ts to re ac h. Are yo u
go in g t o be sa t i s fi e d wit h se rv in g an d assi s t i ng j us t t he
nu mb er o f cu s t o me rs th a t yo u yo urse lf c a n s erv e l oc al l y
a s on e p ers o n? Or a re y ou go in g to ne ed t o e xp an d a n d
hi re i n orde r t o m a ke a b ig ge r i mp a ct ?
Ide nt i fy i n i t i a l fun di ng sou rc es:
“ Thi s i s whe re y ou’ ll wa nt to do y ou r h omewo rk t o fi n d
ou t wh ere yo u’l l sour ce see d fun di ng fr om . Whe re wi l l
yo u obt a i n t he fu nd in g y ou ne ed t o la u nch a nd wha t wi l l
be r equ i r ed t o get it ?
Wi ll yo u s e ek a tr ad it io na l bu sin ess l oa n or c a n yo u
a ff ord t o s e l f- fi na n ce ? Wil l y ou l ook t o fri en ds an d
fami ly for l oa ns o r r ea ch o ut t o an ge l i n ve s t o rs an d
ve nt ure c a pi t a l i s t s?
Wri te a n a ct i o n pl an (a nd sti c k to i t):
“ An a ct i o n p l a n — no t t o b e c onfu sed wit h a bu si ne s s
pl an — ve ry s p ec ifi c al ly l a ys ou t th e t o- do t as k s a n d
a ct ion i t e m s yo u n e ed to c ommit to a nd by when . I t wi l l
in cl ud e t he e xa ct d at e you wa nt to l aun ch yo ur s oc i al
ve nt ure a nd ho w l on g i t wi ll t ake y ou t o get t he re,
work i n g bac k wa rd fro m t ha t da te .
You r a ct i o n pl an is yo ur mast er t o-d o l i s t , i t ’s you r
sch ed ul e, i t ’s yo ur c al e nda r. Bu il d i t aro un d yo ur ann ua l ,
mo nt hl y, we ek l y, da il y a nd ev en hou rly e nt re pre ne uri a l
go al s.
Thank you for
listening!