CHAPTER 10

EXTERNAL
ENVIRONMENTAL SCAN
WHAT IS ENVIRONMENTAL
SCANNING?
According to Brown and Weiner (1985)

 environmental scanning is "a kind of

radar to scan the world systematically
and signal the new, the unexpected, the
major and the minor" (p. ix)
According to Aguilar (1967)

 the systematic collection of external

information in order to

(1) lessen the randomness of information

flowing into the organization and
(2) provide early warnings for managers of
changing external conditions
Coates (1985) OBJECTIVES OF ENVIRONMENTAL
SCANNING

 detecting scientific, technical, economic,

social, and political trends and events
important to the institution,
 defining the potential threats, opportunities,
or changes for the institution implied by
those trends and events,
 promoting a future orientation in
the thinking of management and
staff, and
 alerting management and staff to
trends that are converging,
diverging, speeding up, slowing
down, or interacting
Fahey and Navaranan (1986) suggest that:

 an effective environmental scanning

program should enable decision makers to
understand current and potential changes
taking place in their institutions'
external environments.
 ENVIRONMENTAL SCANNING MODELS
Environmental scanning models are frameworks
that provide a structured approach to analyzing
the external environment of an organization.
These models help organizations to identify
trends, opportunities, and threats in the
external environment and develop strategies that
are responsive to these factors.
ENVIRONMENTAL SCANNING MODELS

 SWOT Analysis
 PESTLE Analysis
 Porter's Five Forces
1.SWOT ANALYSIS

 Is a model used to identify and

analyze the internal environment of an
organization.
 It stands for Strengths, Weaknesses,
Opportunities, and Threats.
 It is used to identify potential
opportunities and threats in the
internal environment.
2. PESTLE ANALYIS
 The PESTLE analysis is a model used to
identify and analyze the external
environment of an organization.
 It stands for Political, Economic,
Social, Technological, Legal, and
Environmental factors.
3. PORTER'S FIVE FORCES/FIVE FORCES
ANALYSIS
 The Five Forces Analysis is a model used to
identify and analyze the competitive
environment of an organization.
 It stands for Threat of New Entrants, Threat
of Substitute Products or Services,
Bargaining Power of Buyers, Bargaining Power
of Suppliers, and Intensity of Rivalry.
 IMPACT ON SCHOOLS OF ENVIRONMENTAL
SCANNING
1. It can help schools identify emerging trends
and changes in the education landscape.
2. Environmental scanning can help schools
identify potential opportunities for growth
and expansion.
3. Environmental scanning can help schools
identify potential threats and challenges
that they may face.
What is the significance of
environmental scanning in
making an educational plan?
Thank you for
listening! 