Branding

In business & design

Presented by
Friendship
Power Group
 Table of
Content
1. …….. Definition.
Definition in design
2. …….. Examples of successful branding

3. …….. Importance

4. …….. Good vs Bad Branding

Brand
Brand =

$$$
Customer
 =
Brand Branding =
Company

Customer

$$$
Visual Design
Visual Design
Visual Design
 3P's brand

PROMISE

Branding

POSITITION PERFORMANCE
3P's brand

PROMISE

What’s your
unique
offering?
Who is it
for?
 3P's brand

PROMISE

Branding

POSITITION PERFORMANCE
 3P's brand

POSITITION

Branding

PERFORMANCE PROMISE
3P's brand

POSITITION

How will you

communicate
your brand
promise to the
audiences ?
 3P's brand

POSITITION

Branding

PERFORMANCE PROMISE
 3P's brand

PERFORMANCE

Branding

PROMISE POSITITION
3P's brand

PERFORMANCE

How will you

deliver your
brand promise ?
 Examples of
famous brands
< 599 USD!!
=~865 USD today
Having an Apple Brand
Product
Import-ance of Create loyal customers
Appeal to people's emotions and show the

branding
human side other than solely businesses

More recognition
Logos, colors, elements make it memorable and
people won't forget easily

Build trust
Show customers that your company is reliable,
credible and established business

Improve advertising
Branding and advertising go hand-in-hand
Solid branding promise opportunity to create an
effective campaign
Good WHAT IT REQUIRES

brand- Meaning

ing Consistency

Authenticity

Story Telling

Engagement
Thanks for
listening!