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  • Tugas Inggris

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    Abdillah Setiawan
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    This document discusses plans to launch a new seafood dish called Green Shells With Extra Oyster Sauce. It will include six fresh mussel dishes cooked with spices and oyster sauce. The document outlines questions about what Green Shells are, who the target consumers are, why people should eat them, when they will launch, and where they can be purchased. It then discusses how to gain wide consumer acceptance through quality ingredients, unique processing techniques, and an emphasis on traditional flavors. Finally, it proposes a marketing plan focusing on product uniqueness, competitive pricing, promotions through discounts and coupons, and effective placement through delivery, roadside location, and signs.

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    This document discusses plans to launch a new seafood dish called Green Shells With Extra Oyster Sauce. It will include six fresh mussel dishes cooked with spices and oyster sauce. The document outlines questions about what Green Shells are, who the target consumers are, why people should eat them, when they will launch, and where they can be purchased. It then discusses how to gain wide consumer acceptance through quality ingredients, unique processing techniques, and an emphasis on traditional flavors. Finally, it proposes a marketing plan focusing on product uniqueness, competitive pricing, promotions through discounts and coupons, and effective placement through delivery, roadside location, and signs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    11 views15 pages

    Tugas Inggris

    Uploaded by

    Abdillah Setiawan
    This document discusses plans to launch a new seafood dish called Green Shells With Extra Oyster Sauce. It will include six fresh mussel dishes cooked with spices and oyster sauce. The document outlines questions about what Green Shells are, who the target consumers are, why people should eat them, when they will launch, and where they can be purchased. It then discusses how to gain wide consumer acceptance through quality ingredients, unique processing techniques, and an emphasis on traditional flavors. Finally, it proposes a marketing plan focusing on product uniqueness, competitive pricing, promotions through discounts and coupons, and effective placement through delivery, roadside location, and signs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 15

    English Group:

    - Abdul Jafar
    - Gilang Ramadan
    - Regia Ferdian
    - Mochamad Nurdin
    - Muhammad Riziq
    - Abdillah Setiawan
    WAROENG
    SEAFOOD Abah Abi

    GREEN SHELLS
    With Extra Oyster Sauce
    Proudly
    Introducing
    Green Shells With Extra Oyster Sauce
    01
    What are Green Shells With Extra Oyster
    Sauce?

    02 Who will consume this food?

    03 Why should you consume green shells?

    04 When will Green Shells be launched?

    05 Where can Green Shells be purchased?

    should?
    06
    How can Green Shells be accepted and
    enjoyed by all consumer segments?
    How can Green Shells be accepted and enjoyed by all
    consumer segments?

    Processed with special and distinctive


    Fresh raw materials and
    techniques

    Top Quality. Special Taste


    Green Shells

    Guaranteed Halal and


    Serving that emphasizes traditional flavors
    passed the BPOM test
    How to Make
    Clean with salt water
    Store in the refrigerator
    without water
    Boil with the right time,
    which is 30 minutes Add the green mussels
    • and mix well

    Mix well and Scallops


    Fresh Soaked and Sauté with
    wait for ready to
    Mussels boiled spices
    cooking serve

    Prepare the boiled clams


    Prepare a pan and heat the oil, put Scallops ready to serve
    Shellfish produced must the mesh bumnu such as garlic,
    be fresh onion, ginger, until fragrant
    Add oyster sauce, and tomato
    sauce
    Stir well and wait for a while until
    slightly thick, then add the spring
    onion
    •
    Business
    Prospects

    01 Business Analysis

    02 Market Segmentation

    Marketing Mix
    03
    1. Business Analysis

    The implementation of an Distinctive processing,


    IT-based administration and different taste
    system has not been
    implemented
    SWOT ANALYSIS

    The increasing trend of Business has not


    eating processed seafood stabilized
    Marketing Mix

    02
    Price
    Place Skim the cream pricing
    With the costing method of plus price,
    and BEP pricing
    •

    03
    Promotion
    Giving coupons for jumbo portion orders,
    can be exchanged for small portions
    Promotion Product Holiday or national day deductions
    Promotion through social media
    • .

    04
    Place
    There is a delivery order system
    Price Strategic location on the side of the road
    Striking markers
    •
    Product
    01 Products that have a distinctive taste
    Quality and quality guaranteed
    Fresh straight from the catch of the day
    •
    Price
    02 Skim the cream pricing
    With the costing method of plus price,
    and BEP price.
    •

    Paket Porsi Small Porsi Medium Porsi jumbo

    1 Extra Rp.17.000 Rp.22.000 Rp.25.000

    2 Medium Extra Rp.15.000 Rp.20.000 Rp.22.000

    3 Medium Rp.13.000 Rp.17.000 Rp.20.000

    4 Small Rp.11.000 Rp.15.000 Rp.17.000


    Promotion
    03 Giving coupons for every purchase of jumbo
    portions

    Coupon
    *Redeem if you
    already have 3 coupons

    75%
    Special Hut Kmerdekaan.
    Holiday and national discounts
    Place
    04

    Order via social media or phone

    Delivery of free shipping orders

    Come directly to Waroeng Seafood Abah Abi

    Strategic location of intercity highways

    There is a roadside shop marker


    THANK YOU
    Insert the Sub Title of Your Presentation

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