CHAPTER 3

Communication and globalization

objectives
 objectives

identify the impact of technology to the development of

communication;
explain how cultural and global issues affect communication;
acknowledge the impact of communication to the society and the
world.
 CHAPTER 3
Communication and globalization

objectives
CULTURAL ISSUES AFFECTING COMMUNICATION
CULTURAL ISSUES AFFECTING COMMUNICATION

Globalization makes communication and cross-cultural

understanding more crucial for everyone.
FACTORS AFFECTING THE FIELD OF
COMMUNICATION
FACTORS AFFECTING THE FIELD OF
COMMUNICATION
FACTORS AFFECTING THE FIELD OF
COMMUNICATION

Cultural identity
FACTORS AFFECTING THE FIELD OF
COMMUNICATION
FACTORS AFFECTING THE FIELD OF
COMMUNICATION

Racial identity
FACTORS AFFECTING THE FIELD OF
COMMUNICATION
FACTORS AFFECTING THE FIELD OF
COMMUNICATION

ethnic identity
FACTORS AFFECTING THE FIELD OF
COMMUNICATION
FACTORS AFFECTING THE FIELD OF
COMMUNICATION

gender roles
FACTORS AFFECTING THE FIELD OF
COMMUNICATION
 FACTORS AFFECTING THE FIELD OF
COMMUNICATION

Individual
personality
FACTORS AFFECTING THE FIELD OF
COMMUNICATION
 FACTORS AFFECTING THE FIELD OF
COMMUNICATION

Social change
FACTORS AFFECTING THE FIELD OF
COMMUNICATION
FACTORS AFFECTING THE FIELD OF
COMMUNICATION

Age identity
FACTORS AFFECTING THE FIELD OF
COMMUNICATION
FACTORS AFFECTING THE FIELD OF
COMMUNICATION

role identity
FACTORS AFFECTING THE FIELD OF
COMMUNICATION
CULTURAL BARRIERS TO EFFECTIVE
COMMUNICATION
CULTURAL BARRIERS TO EFFECTIVE
COMMUNICATION

Effective communication with people of different

culture is especially challenging.
Stella Ting-Toomey
 COGNITIVE
CONSTRAINTS
–these are the frames of reference or world
views that provide a backdrop that all new
information is compared to or inserted into.
 BEHAVIOR
CONSTRAINTS
–each culture has its own rules about
proper behavior which affect verbal and non-
verbal communication.
 EMOTIONAL
CONSTRAINTS
–different culture regulate the display of
emotion differently. Some culture gets very
emotional when they are
debating issue.
GLOBAL ISSUES AFFECTING COMMUNICATION

Stella Ting-Toomey
GLOBAL ISSUES AFFECTING COMMUNICATION

The Issue of Face to Face

Communication
The Issue on Social Network
The Issue on Culturally Competent
Workers
IMPACT OF COMMUNICATION
ON SOCIETY

Impact on Healthcare
Impact on Aids of Catastrophic
Events
Impact on News Reporting